Tag Archives: Betty Crocker

Book View, July 2009

PEOPLE ROUNDUP Seven people have been laid off from Kaplan, including Director of National Accounts, Bill Huelster (who may be reached at bhuelster [at] gmail.com) and Yulia Borodyanskaya, International Sales and Subsidiary Rights (yborodyanskaya [at] yahoo.com). Kaplan is moving the selling responsibility to its distributor, Simon & Schuster, and Mary Dolan, Executive Director of Sales,…Continue Reading

Wiley’s Brands Buffer the Slump

John Wiley & Sons publishes the #1 seller in travel guides (Frommer’s), one of the leading franchises in consumer technology (Dummies), and what it calls the bestselling cookbook brand in the world (yep, Betty Crocker). Bolstered by the acquisition of Hungry Minds two years ago — which dropped all three of those blockbuster brands into…Continue Reading

Dilettante’s Dilemma

As Editors Keep Specializing, Are Generalists Going Extinct? Call it a healthy dose of editorial realism, or call it the Dilbert-ization of publishing. However you spin it, over the last few decades, it seems, that formerly abundant creature of the book-business veld — the free-ranging generalist editor, dismissive of pigeonholes and crossing categories at will…Continue Reading