Tag Archives: Bethany Chamberlain

Trendspotting 2004: Surviving the Spin Cycle

The conventional press rarely covers them, but these days the action is with the literary agencies more than publishers. And oh, the changes we’ll see. Small shops will partner up in all kinds of unexpected combinations, creating a whole new landscape of mid-sized agencies. More British shops will follow the lead of PFD in planting…Continue Reading

Battle of the Brands

In the War Over Market Share, Focus Groups Are a Secret Weapon If you wandered into the loo of London’s Grosvenor House Hotel last month, as did plenty of attendees at the British Book Awards, you’d have found one of the more literal-minded brand campaign “roll-outs” in recent years: stickers slapped on rolls of toilet…Continue Reading