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	<title>Publishing Trends &#187; Beth Ford</title>
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		<title>Book View, December 2008</title>
		<link>http://www.publishingtrends.com/2008/12/book-view-december-2008/</link>
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		<pubDate>Mon, 01 Dec 2008 04:00:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://publishi.nexcess.net/?p=110</guid>
		<description><![CDATA[PEOPLE Hachette Book Group has hired Kenneth Michaels as Chief Operating Officer. He succeeds Beth Ford, who left in September, and will join the company on January 5. He was most recently SVP of Global Business Process Management for the McGraw-Hill Companies. Marie Coolman will join Hyperion as Executive Director of Publicity, taking over the [...]]]></description>
			<content:encoded><![CDATA[<h3><span class="style19">PEOPLE</span></h3>
<p class="style14"><strong>Hachette Book Group</strong> has hired <strong>Kenneth Michaels</strong> as Chief Operating Officer. He succeeds <strong>Beth Ford</strong>, who left in September, and will join the company on January 5. He was most recently SVP of Global Business Process Management for the <strong>McGraw-Hill</strong> Companies.</p>
<p class="style14"><strong>Marie Coolman</strong> will join <strong>Hyperion</strong> as Executive Director of Publicity, taking over the position recently vacated by <strong>Beth Gebhard</strong>, who left to relocate to LA to work for the new <strong>Oprah Winfrey Network</strong>. Coolman had been Director of Publicity and Marketing for <strong>Hudson Street Press</strong>, and was previously West Coast Director of Publicity at <strong>Random House</strong>&#8230;.<strong>Tina Andreadis</strong> announced that <strong>Kate Blum</strong> joins <strong>HarperCollins</strong> Publicity as Associate Director. She spent her eight-year career at Random House&#8230;.<strong>Samantha Choy</strong> joins the <strong>Crown</strong> publicity department as Senior Publicist. She comes from <strong>W. W. Norton</strong>.</p>
<p class="style14">Lots of changes internationally: <strong>Quercus</strong> CEO <strong>Mark Smith</strong> announced that <strong>Anthony Cheetham</strong> has relinquished his role as Executive Chairman after two years, becoming Non-Executive Chairman immediately. The announcement comes in the wake of former <strong>Macmillan</strong> MD <strong>David North</strong>’s appointment as Managing Director&#8230;.<strong>Michael Moynahan</strong> has been named HarperCollins’s new CEO for Australia and New Zealand. Moynahan was MD, <strong>Random House India</strong>, and chairman, <strong>Random House New Zealand</strong>.</p>
<p class="style14"><strong>Webster Younce</strong> has joined <strong>Henry Holt</strong> as a Senior Editor,  reporting to Editor-in-Chief <strong>Marjorie Braman</strong>. He was most recently Senior Editor at <strong>Houghton Mifflin</strong>.</p>
<p class="style14">In children’s books: <strong>Corinne Helman</strong> will become VP of Digital Publishing and Business Development for HarperCollins Children’s Books. She was most recently VP Business Development at <strong>Scholastic</strong>. <strong>Sarah Shumway</strong> has joined the <strong>Katherine Tegen Books</strong> imprint at Harper Children’s as Senior Editor, acquiring primarily middle-grade and YA fiction. She had been at <strong>Dutton</strong> Children’s&#8230;.<strong>Namrata Tripathi</strong> will join <strong>Atheneum</strong> Children’s as Executive Editor. She was most recently Senior Editor at Hyperion Children’s. Additionally, Associate Editor <strong>Lisa Cheng</strong> will move from <strong>Margaret K. McEldery</strong> to Atheneum, reporting to Tripathi&#8230;.<strong>Greg Ferguson</strong>, formerly of HarperCollins Children’s Books, will join <strong>Egmont USA</strong> as Editor, reporting to Publisher <strong>Elizabeth Law</strong>. <strong>Nico Medina</strong> joined as Managing Editor. Most recently, he was Production Editor at <strong>Viking</strong> Children’s and <strong>Puffin</strong>.</p>
<p class="style14"><strong>Camille March</strong> has been appointed to the position of Editor at <strong>Black Dog &amp; Leventhal</strong>, reporting to <strong>Elizabeth Van Doren</strong>. Most recently, March was at <strong>Weinstein Books</strong> as Associate Director of Publicity.</p>
<p class="style14"><strong>Carrie Thornton</strong> will move to Dutton on December 1 as Executive Editor. She was most recently Publishing Manager and Senior Editor at Crown/<strong>Three Rivers Press</strong>&#8230;.<strong>Don Weise</strong> has been named Publisher of <strong>Alyson Books</strong>. He had been Senior Editor at <strong>Carroll &amp; Graf</strong>&#8230;.<strong>Matt Weiland</strong> has joined <strong>Ecco</strong> as a Senior Editor. He has been Deputy Editor of <strong>The Paris Review</strong> for the past two years and is the co-author of <em>State by State</em> (Ecco).</p>
<p class="style14"><strong>Langenscheidt </strong>has named <strong>Nel Yomtov</strong> as Executive Editor of <strong>Hammond</strong>, reporting to Langenscheidt’s chief Sales and Marketing officer <strong>Michele Martin</strong>. Most recently, he was Editorial Director at the <strong>Rosen Publishing Group</strong>. He will also work on a new series for Langenscheidt.</p>
<p class="style14"><strong>Amanda Tobier</strong> has joined <strong>Little, Brown</strong> as Marketing Manager. She was most recently marketing director for <strong>Avery</strong> and <strong>Viking Studio</strong>.</p>
<p class="style14">Among the recent <strong>Rodale</strong> layoffs was <strong>Andrew R. Malkin</strong>, VP, Trade Book Sales.  He may be reached at <em>armalkin [at]  gmail.com</em>.</p>
<p class="style14"><strong>Bookspan</strong> parent company <strong>Direct Brands</strong> announced that Senior Director of Communications <strong>Paula Batson</strong> has left the company to pursue other opportunities. She will continue to consult for them. <strong>Melinda Meals</strong> has taken her place.</p>
<p class="style14"><strong>Michael Schluter</strong> has been named Senior Director of Sales at <strong>Palgrave Macmillan</strong>. He was previously Director of Library Sales at <strong>Sage</strong>.</p>
<p class="style14"><strong>Laura Ross</strong> has joined <strong>Jill Grinberg Literary Management</strong>. <strong>Jenny Rappaport</strong> is leaving the <strong>L. Perkins Agency</strong> to start the <strong>Rappaport Agency</strong>. <strong>Lori Perkins</strong> will continue with her agency and has promoted <strong>Marsha Philitas</strong> to senior agent.</p>
<p class="style14"><strong>Betty Wong</strong> has been hired as an editor at <strong>Clarkson Potter</strong>’s <strong>Potter Craft</strong>. She was at <strong>Melcher Media</strong>.</p>
<h3><span class="style19">PROMOTIONS AND INTERNAL CHANGES</span></h3>
<p class="style14"><strong>Kim Hovey</strong> was named Associate Publisher of Random House Trade Paperbacks, reporting to <strong>Jane Von Mehren</strong> and continuing to report to <strong>Libby McGuire</strong>, Associate Publisher of <strong>Ballantine</strong>. <strong>Sanyu Dillon</strong>, as Director of Marketing, will now oversee the marketing/advertising/promotion efforts and staff for RHPG, continuing to report to <strong>Tom Perry</strong>, Deputy Publisher.</p>
<p class="style14"><strong>Elda Rotor</strong> has been promoted to Editorial Director at <strong>Penguin Classics</strong>. Rotor arrived at Penguin in 2006 from <strong>Oxford University Press</strong>.</p>
<p class="style14"><strong>Philip Patrick</strong> announced that <strong>Jay Sones</strong> has moved from Crown to Three Rivers Press as Marketing Manager, reporting to <strong>Donna Passannante</strong>. <strong>Kira Walton</strong> has been named Associate Marketing Director for <strong>Harmony</strong> and <strong>Shaye Areheart Books</strong>. <strong>Vicki Tomao</strong> has been named Advertising and Promotion Manager. She started as Patrick’s assistant in 2004.<strong> Jennifer Reierson</strong> has been named Senior Designer. She joined the company in 2000. <strong>Sarah Breivogel</strong> has been named Publicity Manager for Shaye Areheart Books and <strong>Selina Cicogna</strong> has been named Publicity Manager for Clarkson Potter.</p>
<p class="style14"><strong>Kevin Callahan</strong> has been promoted to Associate Director of Marketing at HarperCollins.</p>
<p class="style14"><strong>Michelle Brower</strong> has been promoted to Agent at <strong>Wendy Sherman Associates</strong>.</p>
<p class="style14"><span class="style19">DULY NOTED</span><br />
<strong>Nielsen BookScan</strong> announced that beginning in the first week of 2009, <strong>Hudson Group</strong> will join BookScan’s reporting panel. Hudson Group will report sales from their <strong>Hudson News</strong> and <strong>Hudson Booksellers</strong> locations in airports and train and bus terminals. Sales data will appear under the “retail” store strata.</p>
<p class="style14"><span class="style19">UPCOMING EVENTS </span><br />
The <strong><a href="http://www.nycip.org/bookfair/">21st Annual Independent and Small Press Book Fair</a></strong> will take place at their headquarters on 20 W. 44th Street, New York, NY on December 6 from 10 a.m. to 6 p.m. and December 7 from 11 a.m. to 5 p.m. For more information, go to <a href="http://www.nycip.org/bookfair/">http://www.nycip.org/bookfair</a>.</p>
<p class="style14">Two <strong>NBCC</strong> events in 2009: On January 24 at 7 p.m. at the <strong>Housing Works Bookstore Café</strong>, announcers <strong>Sam Anderson</strong> (winner of the 2007 <strong>Balakian Award</strong>), <strong>Bill Henderson</strong> of <strong>Pushcart Press</strong>, <strong>Mary Jo Bang</strong> (winner of the 2007 Poetry award), <strong>Harriet Washington</strong> (winner of the 2007 nonfiction award), <strong>Alex Ross</strong> (winner of the 2007 criticism award), and others will announce the NBCC Awards finalists. The event will be hosted by NBCC President <strong>Jane Ciabattari</strong>. The night before, also at  Housing Works, there will be a <strong>Poetry in Translation</strong> panel, “Has the U.S. Lost Touch with World Literature?” For more information, go to <a href="http://www.bookcritics.org/">www.bookcritics.org</a>.</p>
<p class="style14">The <strong>4th Annual San Miguel de Allende, Mexico, Writers’ Conference &amp; Literary Festival</strong> takes place from February 20 to 22, 2009. For more information, go to <a href="http://www.sanmiguelauthors.com/">www.sanmiguelauthors.com</a> and <a href="http://www.sanmiguelworkshops.com/">www.sanmiguelworkshops.com</a>.</p>
<p class="style14">The <strong>American Book Producers Association BookBuilding 2.0</strong> seminar has been rescheduled for March 10, 2009 from 9 a.m. 6 p.m. at The Players. The morning session will focus on the essentials of developing and producing books, and the afternoon will feature two panels: “The Internet and Electronic Publishing,” moderated by <strong>Carolyn Pittis</strong> of HarperCollins, and “What’s Next?: Trends in Publishing,” moderated by <strong>Barbara Marcus</strong> of Penguin Young Readers Group. For more information, e-mail office at abpaonline dot org.</p>
<h3><span class="style19">JUST FOR FUN </span></h3>
<p><strong>Webster’s</strong> <em>New World® College Dictionary</em> announced the top five candidates for the 2008 “Word of the Year,” which will be selected by editors and researchers at Webster’s and announced during a national radio satellite tour on December 1. The top candidates are <strong>overshare</strong>, <strong>leisure sickness</strong>, <strong>cyberchondriac</strong>, <strong>selective ignorance</strong>, and <strong>youthanasia</strong>. Vote at <a href="http://www.newworldword.com/">www.newworldword.com</a>.<span class="style18"><br />
</span></p>
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		<title>Book View, September 2007</title>
		<link>http://www.publishingtrends.com/2007/09/book-view-september-2007/</link>
		<comments>http://www.publishingtrends.com/2007/09/book-view-september-2007/#comments</comments>
		<pubDate>Sat, 01 Sep 2007 15:07:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://www.publishingtrends.com/?p=741</guid>
		<description><![CDATA[PEOPLE HarperCollins UK has announced that David Roth-Ey, formerly VP and Editorial Director of Harper Perennial and Harper Paperbacks in the US, has moved to the UK office as the new Director of Audio and E-books. Cal Morgan, VP and Executive Editor at Harper, has been appointed VP, Editorial Director of Harper Perennial and Harper [...]]]></description>
			<content:encoded><![CDATA[<h4><strong>PEOPLE</strong></h4>
<p><strong>HarperCollins UK</strong> has announced  that <strong>David Roth-Ey</strong>, formerly VP and Editorial Director of  Harper Perennial and Harper Paperbacks in the US, has moved to the UK office as  the new Director of Audio and E-books.</p>
<p><strong>Cal Morgan</strong>, VP  and Executive Editor at Harper, has been appointed VP, Editorial Director of  Harper Perennial and Harper paperbacks.</p>
<p>With <strong>Quayside</strong>’s acquisition of <strong>Motor Books  International </strong>(<strong>MBI</strong>), CEO <strong>Randy Roland</strong> has left the company, which will remain in St. Paul, Minnesota. Quayside CEO  <strong>Ken Fund</strong> estimates that annual revenues will double, to about  $75 million.</p>
<p><strong>Dick Robinson</strong> announced that <strong>Beth  Ford</strong>, who had been SVP, Global Operations and IT, is leaving Scholastic  to become EVP and Chief Operating Officer at <strong>Hachette Book Group  USA</strong> and Hachette&#8217;s press release, explained that “With the retirement  of both <strong>Maureen Egen</strong> and <strong>Rick Hall </strong>earlier  this year there was a clear need for HBGUSA to bring in a new chief operating  officer, and in Beth we have found the right mix of skills and experience that  that role demands.” She begins September 10 and reports to <strong>David  Young</strong>.</p>
<p><strong>Jennifer Bergstrom</strong>, VP and Publisher of  <strong>Simon Spotlight Entertainment</strong> announced that <strong>Carl  Raymond</strong> has been named Associate Publisher for SSE. Raymond was most  recently consulting for Scholastic, and previously was Publishing Director for  adult lifestyle titles at <strong>DK Publishing</strong>.</p>
<p><strong>Leyah  Jensen </strong>has joined <strong>Little Simon</strong> as Associate Art  Director. Leyah was most recently at  <strong>Scholastic</strong>.</p>
<p><strong>Lisa Dolin</strong> has left  <strong>Abrams</strong>, where she was Director of Special Sales, reporting to  VP of Sales, <strong>Mary Wowk</strong>.</p>
<p><strong>Julie Will</strong> has  joined <strong>Rodale Books</strong> in their New York office as an editor. She  was at <strong>Bantam Dell. David Kang</strong> has been named SVP and General  Manager, online subscription services at Rodale. He had been SVP and COO,  entertainment, at <strong>Major League Baseball Advanced  Media.</strong></p>
<p><strong>Matthew Benjamin</strong> has left  <strong>Collins</strong> to go to <strong>Workman </strong>as Senior Editor.  <strong>Ben Loehnen</strong> is joining Collins Business as a Senior Editor in  September. He’s been working as a freelance writer and editor, after working at  <strong>Random House</strong> and <strong>Hyperion</strong>.</p>
<p><strong>Anne  Sullivan</strong> has joined <strong>The New Press</strong> as Publicity  Director. She was Publicity Manager for <strong>Nation Books/Avalon</strong> for  two years prior. . . . <strong>Andy Heidel</strong> has joined <strong>Houghton  Mifflin </strong>as Assistant Director of Publicity. . . . <strong>Campbell  Wharton </strong>has joined HarperCollins as Associate Director of Publicity. .  . . <strong>Books &amp; Such Literary Agency </strong>announced that  <strong>Kathleen Y’Barbo</strong> has joined the agency as in-house Publicist.</p>
<p>After 22 years at <strong>Viking</strong> and six at <strong>Roaring  Brook Press, Deborah Brodie</strong> is starting her own business as a freelance  editor for children’s, teen, and adult books. She may be reached at Deborahbro@  aol.com or 212-932-9506.</p>
<p>The NYC offices of <strong>Hay House</strong> are up and running, with <strong>Patricia Gift </strong>as the Director of  Acquisitions, <strong>Cheryl Woodruff </strong>as President of  <strong>SmileyBooks</strong>, a joint venture between Hay House and  <strong>Tavis Smiley</strong>, and <strong>Laura Koch</strong> as Associate  Editor. Hay House is at 33 W. 19th Street, 4th floor New York, NY 10011;  646-619-1314.</p>
<p><strong>Jennifer Daniels</strong> has been named VP General  Counsel and Secretary of the Board of Directors of <strong>Barnes &amp;  Noble</strong>.</p>
<p>At <strong>Borders Group</strong>, <strong>Susan  Harwood</strong> has joined the company as the new Chief Information Officer.<br />
<strong><br />
John Molish</strong> has joined <strong>Tantor Media</strong> as  VP Sales &amp; Marketing. He was formerly Executive Sales Director at  <strong>Brighter Minds Media.</strong></p>
<h4><strong>PROMOTIONS</strong></h4>
<p>Following his move into the  <strong>Touchstone/ Fireside</strong> group of imprints, EVP Publisher  <strong>John Howard</strong> now reports to <strong>Mark Gompertz,</strong> EVP  and Publisher of Touchstone/Fireside. Howard will remain in West Monroe,  Louisiana.</p>
<p>At <strong>Running Press</strong>, Director of Marketing and  Publicity <strong>Craig Herman</strong> has been promoted to Associate  Publisher. <strong>Jennifer Kasius </strong>has been promoted to Executive  Editor.</p>
<p>And at sister company <strong>Basic Books</strong>, <strong>Lara  Heimert</strong> has been promoted to VP and Editorial Director, responsible for  overseeing the editorial staff, and Executive Editor <strong>William Frucht </strong>has been promoted to VP.</p>
<p><strong>Tina Bennett </strong>and  <strong>Eric Simonoff </strong>have both been promoted to Directors  at<br />
<strong>Janklow &amp; Nesbit.</strong></p>
<p><strong>Jared  Kieling</strong> has been promoted for Publisher at <strong>Bloomberg</strong>.  He was Editorial Director, a position that Executive Editor <strong>Mary Ann  McGuigan</strong> will now fill.</p>
<p><strong>Andrea Sheehan</strong> has been  promoted to the position of VP, Director of Online Sales and Merchandising at  S&amp;S, reporting directly to <strong>Larry  Norton</strong>.</p>
<p><strong>Watson Guptill</strong> has promoted <strong>Joy  Aquilino</strong> to Executive Editor. She handles crafts titles and has two  senior editors, <strong>Julie Mazur</strong> and <strong>Abigail  Wilentz</strong>, reporting to her.</p>
<p>At the Hachette Book Group USA,  <strong>Little, Brown</strong> Publisher <strong>Michael Pietsch</strong> and  <strong>Warner</strong> publisher <strong>Jamie Raab</strong> were both promoted  to EVPs, and <strong>Megan Tingley </strong>has been promoted to SVP.  <strong>Maja Thomas</strong> has been promoted to SVP of Hachette Book Group USA  Audio and Digital Publishing.</p>
<p>With the promotion of <strong>Gary Gentel </strong>as Interim President of Houghton Mifflin Trade &amp; Reference,  <strong>Maire Gorman</strong> has been promoted to VP, Director of  Sales.</p>
<p>At Workman, <strong>Page Edmunds</strong> has been promoted to  Associate Publisher. Edmunds, who has been Director of National Account sales,  will continue to sell to Ingram and the warehouse clubs and will continue as  in-house liaison with <strong>HighBridge Audio</strong>.</p>
<p><strong>Julie  Strauss-Gabel</strong> has been promoted to Associate Editorial Director of the  <strong>Dutton</strong> Children’s Books.</p>
<p><strong>Giuseppe  Castellano</strong> has been promoted to Art Director for <strong>Simon  Spotlight</strong>.</p>
<h4><strong>SEPTEMBER EVENTS</strong></h4>
<p>The <strong>French-American Foundation,  German Book Office</strong> and the <strong>Cultural Services of the French  Embassy</strong> have joined forces to organize three days (Sept. 16-18) of  public, professional, and networking events in New York City “in an effort to  strengthen ties between French, German and American publishers and to encourage  interest in foreign literature and translation.” For further information contact  <strong>Margaret Bensfield</strong> at 212.255.8455&#215;214 or mbensfield@  groupsjr.com. Weekend events will be tied in with <strong>The Brooklyn Book  Festival</strong> (see below). On September 17, a variety of discussions are  scheduled, including a luncheon panel on “Publishing Trends,” with  <strong>Harold Augenbraum</strong>, Executive Director, <strong>National Book  Foundation</strong>, <strong>Rachel Deahl,</strong> Senior News Editor,  <em>Publishers Weekly</em>, <strong>Peter Mayer</strong>, Publisher of Overlook,  and <strong>Eric Banks</strong>, Editor-in-Chief, <strong>Bookforum</strong>.  All events take place at <strong>Deutsches Haus</strong>, 42 Washington Mews.</p>
<p>The <strong>National Book Critics Circle</strong> is opening  the fall season in New York with a week-long symposium, The Age of Infinite  Margins: Book Critics Face the 21st Century. Panelists will include leading  authors, publishers, and critics. The first three panels are being held at the  Housing Works Bookstore Café, while the final event is being held at the  Brooklyn Historical Society, in conjunction with the Brooklyn Book Festival (see  below). For more information, please go to <a href="http://www.bookcritics.org/">http://www.bookcritics.org/</a>. For further  information at the events listed above, please contact <strong>John  Freeman</strong> at jfreeman4@nyc.rr.com (646-246-8565).</p>
<p>The  National Book Foundation will once again participate in this year&#8217;s second  annual Brooklyn Book Festival, to be held in downtown Brooklyn on Sunday,  September 16, 2007 from 10:00 a.m. to 6:00 p.m. The festival will present  National Book Award authors <strong>Rajiv Chandrasekaran, Paula Fox, Mary  Gaitskill, Gloria Naylor,</strong> and<strong> Jacqueline Woodson</strong>.  Other authors scheduled include <strong>Jim Carroll, Mike Farrell, Kimiko Hahn,  Philip Lopate, Alisa Valdes-Rodriguez,</strong> and <strong>Colson  Whitehead.</strong> For more information on the festival, visit <a href="http://www.visitbrooklyn.org/">visitbrooklyn.org</a>.</p>
<p><strong>DULY NOTED</strong><br />
<strong>The Club for Unesco of the Department  of Piraeus &amp; Islands </strong>is organizing an International Poetry  Competition. Greek and foreign citizens from all over the world can participate.  Any language can be used for participating in the competition. The final  evaluation of the 100 poems will be made by a special committee and the results  will be published in the daily press. Each participant will take part with two  poems from which one will be chosen. The selected participations will be subject  of a special compound publication.</p>
<p>Submissions may be sent to  <strong>Post Restant</strong>, Piraeus Central Post Office, 185 01 Piraeus,  Greece by October 12, 2007. For further information, call: 210 4110212;  6977238764</p>
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		<title>Supply Chain Salvation</title>
		<link>http://www.publishingtrends.com/2003/09/supply-chain-salvation/</link>
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		<pubDate>Mon, 01 Sep 2003 20:04:21 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Baker & Taylor]]></category>
		<category><![CDATA[Beth Ford]]></category>
		<category><![CDATA[BookScan]]></category>
		<category><![CDATA[Borders]]></category>
		<category><![CDATA[Brinton Strode]]></category>
		<category><![CDATA[Captain Underpants]]></category>
		<category><![CDATA[Cliff Walter]]></category>
		<category><![CDATA[Harry Potter]]></category>
		<category><![CDATA[Hillary Clinton]]></category>
		<category><![CDATA[Ingram]]></category>
		<category><![CDATA[Jack Perry]]></category>
		<category><![CDATA[Jean Srnecz]]></category>
		<category><![CDATA[Joe D'Onofrio]]></category>
		<category><![CDATA[John Adams]]></category>
		<category><![CDATA[Kelley Maier]]></category>
		<category><![CDATA[Lightning Source]]></category>
		<category><![CDATA[Living History]]></category>
		<category><![CDATA[Manugistics]]></category>
		<category><![CDATA[Mike Shatzkin]]></category>
		<category><![CDATA[Oxford University Press USA]]></category>
		<category><![CDATA[Pete Datos]]></category>
		<category><![CDATA[Pocket]]></category>
		<category><![CDATA[Quebecor World]]></category>
		<category><![CDATA[R.R. Donnelley]]></category>
		<category><![CDATA[Read 180]]></category>
		<category><![CDATA[Richard Robinson]]></category>
		<category><![CDATA[S&S]]></category>
		<category><![CDATA[Sam Judd]]></category>
		<category><![CDATA[SAP]]></category>
		<category><![CDATA[Scholastic]]></category>
		<category><![CDATA[Simon & Schuster]]></category>
		<category><![CDATA[Sourcebooks]]></category>
		<category><![CDATA[Unilever]]></category>

		<guid isPermaLink="false">http://www.publishingtrends.com/?p=1364</guid>
		<description><![CDATA[S&#38;S, Scholastic Among Houses Pondering the Product Pipeline While a well-oiled supply chain has been an obsession among other industries over the last two decades, book publishers have only recently begun to put the product pipeline front and center on the radar screen as they try to banish “inventory obsolescence” — products washing up on [...]]]></description>
			<content:encoded><![CDATA[<p><em>S&amp;S, Scholastic Among Houses Pondering the  Product Pipeline</em></p>
<p>While a well-oiled  supply chain has been an obsession among other industries over the last two  decades, book publishers have only recently begun to put the product pipeline  front and center on the radar screen as they try to banish “inventory  obsolescence” — products washing up on the corporate doorstep that no longer  have any value. Spurred on by the flourishing of high-sale, high-return retail  channels, big technology upgrades (<strong>SAP</strong>, anyone?), better access to sales  data, and the improving economics of shorter print runs, most major publishers  have sought out fresh thinking about inventory management as they look to boost  sell-through efficiency, drive down product costs, and ramp up inventory  turn.</p>
<p>Granted, it’s not  the sexiest thing in publishing. But increasing consciousness of supply chain  issues throughout the industry — including <strong>Borders</strong>’ much-debated “category  management” exercise, ubiquitous <strong>Bookscan </strong>data, and information streaming  from <strong>Baker &amp; Taylor </strong>and <strong>Ingram </strong>— has led executives to take a  closer survey of any supply chain slack. From forecasting demand to  manufacturing, shipping, and billing titles, all the way until that inventory  drops into the hands of a purchaser, publishers are working more concertedly  than ever to avoid the classic worst-case scenario: books going out-of-stock at  one account (causing missed sales) while being overstocked at another (you’ve  got returns). And while the bottom-line impact may be debatable, the quest for  supply-chain salvation is no doubt on in earnest.</p>
<p><strong>‘Just In Time,’ Not ‘Just In  Case’</strong></p>
<p>One of the most  ambitious such quests has taken place at <strong>Simon &amp; Schuster</strong>, which got  rolling in August 2000 with the launch of its Supply Chain Management  department, headed up by <strong>Cliff Walter</strong>, who had been Director of Inventory  Control and Operations at <strong>Pocket</strong>. The supply chain unit consolidated all  inventory management departments and demand planners, who resided in the sales  organizations at the time. This effort was central to “our ongoing initiative to  significantly improve sell-through efficiency across all segments of our  domestic business.” The group got cracking on a replenishment model, forecasting  sales by account for major titles. Within a year more consolidation was under  way: S&amp;S folded production, inventory management, and supply chain  management together under <strong>Joe D’Onofrio</strong>, Simon &amp; Schuster’s SVP  Supply Chain, who in a prior role as VP, General Manager of <strong>Pocket </strong>helped  bring about what the company called “a significant reduction in returns.”  Finally, this summer S&amp;S expanded D’Onofrio’s purview even further to  include the distribution and order fulfillment functions, as well as an  operations group that manages reporting, customer and vendor requirements, and  purchasing. Now, every link in the supply chain — from demand forecasting and  manufacturing all the way through to distribution and customer service — reports  to D’Onofrio, who in turn reports to CFO <strong>Sam  Judd</strong>.</p>
<p>In theory, the  process works like this: At the beginning of each selling season, the sales team  “grids out” what revenue they think the new list will generate, while the demand  planners are working with sales and publishing management to establish initial  distribution targets for major accounts. Key to this process is the use of  previous title sales history and point-of-sale data from Bookscan and other  feeds from wholesalers and retailers. Then the production department is prepped  to tackle the timing and delivery of books, which are in many cases shipped  direct from the bindery. In practice — for <strong>Hillary Clinton</strong>’s <em>Living  History</em>, which went out the door with a million copies — “this whole process  worked like a fine-tuned orchestra,” D’Onofrio says. His demand forecasters were  getting daily point-of-sale information from major accounts. They met with  publishers and the sales team twice a day, monitoring retail channels. Once they  tracked a sales velocity, they then turned to the production department to  schedule quick reprints, and vendors were cued to deliver the product on  time.</p>
<p>This crucial last  link in the chain has been bolstered with “cross-enterprise collaboration,”  meaning that S&amp;S has begun to forge strategic partnerships with suppliers,  signing last year a “long-term, single-source arrangement” with printer  <strong>Quebecor World</strong>. As a result, turnaround time has shrunk in some cases to  five or seven days, giving S&amp;S an extra week or two to monitor sales before  hitting the reprint button. The result? “Hillary sell-through has been  phenomenal,” D’Onofrio says. “On a book with distribution of 1.6 million copies  in the marketplace in six seeks, we’ve already sold through 1.2 million.”  Meanwhile, <em>John Adams </em>went through more than 30 reprints, with over 1.6  million copies in print and a return rate of “barely  6%.”</p>
<p>Just one question:  How do demand planners and inventory managers avoid internecine warfare with the  sales organization? Officially, the demand forecasting department acts “in an  advisory capacity” to the publishers and the sales force, and as D’Onofrio  emphasizes: “The publishers are in control. We provide recommendations, but  they’re the ones making the call.” The relationship with the sales teams has  also evolved over time, as a certain amount of re-education has been necessary  for reps who have been conditioned that the bigger the order quantity the  better. “In the old days, it was all about getting the biggest order you can  get,” D’Onofrio says. “The new model is, ‘Go get me the best order you can  get.’” Now, when a customer orders up 25,000 copies, S&amp;S may demur. “We’ve  said, ‘We’ll give you 20,000 and we’ll stage 5,000 for you. If the book starts  to take off, we’ll respond.’ That’s a whole different mindset.” D’Onofrio  cautions that his team has worked hard to avoid alienating customers — as  happened some years ago when other publishers took a hard line on restricting  order quantities. As D’Onofrio explains, “There are customers who have taken  exception to us second-guessing them, but they’ve learned to trust our judgment  as long as we’re able to respond to their reorders.” As D’Onofrio acknowledges,  “It’s very complicated and intricate and requires the utmost coordination across  the whole value chain to get the result that you want.” Still, getting all of  the players in the supply chain in the same room together is, at very least, a  novel step in the right direction. “They’re part of the process. That never  happened before,” he says. “At the end of the day, it’s all about getting the  right product to the right place in the right quantities at the right  time.”</p>
<p><strong>Quarterbacking ‘Captain  Underpants’</strong></p>
<p>With a task as  mammoth as the distribution of <em>Harry Potter </em>— or a “huge selling”  education program like <em>Read 180</em>, which includes paperbacks and audiobooks  as well as CD-ROMs and teacher materials, all packed in an inventory manager’s  nightmare of 13 crates — you’d think <strong>Scholastic</strong> would also be burnishing  its supply chain links. Indeed, the publisher has “invested very heavily” in the  people, processes, and technology to give its big titles a better bounce,  according to VP Supply Chain <strong>Pete Datos</strong>. At Scholastic, an inventory  forecasting and planning revamp had just gotten under way when <strong>Beth Ford</strong>,  SVP Global Operations and Information Technology, came on board in August 2000  and grabbed the reins. Specifically, the company targeted cost savings on  products such as <em>Captain Underpants</em> (the new title just now shipping has  a print order of 1.6 million) that are sold across a number of channels,  including book clubs, fairs, and the trade market. “The whole idea was to drive  cross-channel visibility of our inventory requirements,” Ford explains. As the  centerpiece of its technology platform, Scholastic selected a <strong>Manugistics </strong>suite of supply chain software products, and in early 2001 Ford created the  new position of VP Supply Chain, and brought in Datos from <strong>Unilever </strong>to  shepherd the day-to-day activities, reporting to Ford. Finally, last fall the  company began centralizing some of its planning operations, particularly on the  supply side.</p>
<p>Here’s the drill  at Scholastic: Datos oversees all capacity and scheduling functions, on the one  hand, and inventory management, on the other, in addition to a planning and  analysis group — with a few Joe Montana moves thrown in. “Pete’s role is to give  a crucial weekly, monthly, and quarterly view of what’s happening across  logistics, across manufacturing, and in the channels,” says Ford. “He sits right  in the middle of all this activity and plays the quarterback role with all these  different functions.” (Ford’s role is more analogous to D’Onofrio’s at Simon  &amp; Schuster. Among those reporting to Ford are Datos’ planning group; the  logistics group; purchasing and manufacturing; and the warehousing group. Ford  in turn reports to Scholastic CEO <strong>Richard Robinson</strong>.) At Scholastic,  demand planning is carried out within each division, because demand drivers are  different for each channel. Datos’ task is to consolidate these forecasts,  time-phase them, and develop an appropriate inventory plan based on vendor and  warehouse capacity. “Instead of asking the division what to print, we’re now  asking them what they’re going to sell,” Datos explains. “We’re consolidating  that across the channels and then deciding what to  print.”</p>
<p>And that’s where  the database comes in. Weekly updates of inventory positions in the company’s  Jefferson City, MO warehouse are fed into the system, as well as sales  information, and weekly master plans are generated — though <em>Harry Potter </em>required a detailed daily delivery schedule. (In the unfortunate event of a  stock shortage, the planning group defers to each of the divisions to decide who  gets what inventory.) At the same time, Scholastic has developed its system to  offer vendors better visibility into its print capacity needs, and is working on  an EDI link with <strong>R.R. Donnelley</strong>, the long-term vision being to integrate  its system more usefully with both vendors and  customers.</p>
<p>One might rightly  wonder if consumer products strategies can work for books as well as they do  for, say, cartons of <strong>Lipton </strong>tea. “It’s amazing how many of the analytical  methods really do work across industries,” Datos reports. When Scholastic first  deployed a technique used in other industries known as statistical safety stock  — a way to forecast a bottom-line inventory number to cover fluctuations in  demand — there was some doubt whether it would work for books. But — small  wonder — Scholastic found this formula does a bang-up job for the publishing  industry, allowing the company to take into account its “historical forecast  error” and arrive at a minimum inventory level for each item. “It makes a lot of  sense to have a safety stock level on our items that are regular evergreen  titles,” Datos says. “There’s a real way to make sure that you don’t run out of  stock.”</p>
<p>It’s clear that  supply chain innovations have paid off for larger businesses. But should other  houses order up a Manugistics implementation? Some say their nimbleness makes  all the supply-chain difference. “Our size is an advantage,” says <strong>Jack  Perry</strong>, VP Sales, Marketing, and Publicity at <strong>Sourcebooks</strong>. “We can’t  outspend Scholastic. But we can communicate better. We’re also able to move  faster. We don’t have to wait for 12 people to make a decision.” Still, Perry  says tighter inventory control has reduced returns by 24% so far this year,  driven by shorter, more frequent reprints: “We may do a reprint every couple of  weeks. It does cost us more per unit, but instead of doing 20,000 we may find we  only needed 15,000. We can skip that last reprint and it saves us from being  overstocked.” Downloadable sales information has also helped level the data  playing field. “In the past, large publishers had access to a lot of information  that other publishers couldn’t get,” he says. “Bookscan has given smaller  publishers more information, so we can now make these decisions.” In the  academic publishing world, <strong>Oxford University Press USA </strong>has been able to  drive a notable decrease in inventory costs via a print-on-demand partnership  with <strong>Lightning Source</strong>, according to SVP Operations <strong>Brinton Strode</strong>.  About 4,600 titles are now available on a POD basis, making sales of $2.5  million last year, and since Lightning has facilities in both the US and UK,  Oxford can access the full breadth of its list from either side of the pond and  drop-ship those titles for delivery as necessary.</p>
<p>How do souped-up  supply chains look from the other end of the pipeline? “The major publishers  have come a long way in working with accounts,” says <strong>Jean Srnecz</strong>, SVP  Merchandising at Baker &amp; Taylor. “They’re trying to take time out of the  supply chain by more and better EDI relationships, and they’re making better use  of the available information in the marketplace.” B&amp;T’s own studies show  that return rates are closely related to title lead times: the longer it takes  between order placement and availability for sale, the higher the returns.  Srnecz stresses that the company’s Title Source database offers publishers  access to demand, on-hand, and order positions, in addition to custom reports.  There’s always a downside, of course, when the supply chain turns into a  trickle. “Returns are a cost of sales and marketing,” Srnecz says. “You need to  model what the price of the book can absorb, and then work your supply chain  metrics accordingly, watching the rate of sale day-to-day or hour-to-hour. Title  Source is updated daily, and has a click through feature that allows near  real-time access to inventory information.”</p>
<p>Other wholesalers  credit publishers with aiding their own supply chain strides. “We definitely  have seen a trend over the last few years, with primarily the larger  publishers,” says <strong>Kelley Maier</strong>, SVP Product Management and Marketing for  Ingram Book Group. “We’re not only seeing a positive impact on sell-through, but  big benefits in inventory turn and in-stock rates both for Ingram to our  customers, and also from our publishers.” Ingram’s fill rate on its nearly  750,000 titles is close to 90% — “the highest fill rate we’ve ever seen,” says  Maier. She adds that Ingram’s ipage portal is being developed as an electronic  feed that will push data directly into publishers’ systems, a function expected  to go live with a select group of publishers in  January.</p>
<p><em>We thank Mike  Shatzkin of <a href="http://www.idealog.com/blog">The Idea Logical Company</a> for his contribution to this  article.</em></p>
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