Tag Archives: Ben Schrank

DIY IP: How Publishers Develop, Exploit and Deploy Their Own Intellectual Property

While authors have always been – and will continue to be — the driving force behind popular children’s characters, more publishers than ever are now also looking in-house for the ideas that will eventually become the next Fancy Nancy or Hunger Games. Original, publisher-generated intellectual property (IP) is nothing new—Alloy has long perfected this model with…Continue Reading

Bookview, August 2006

PEOPLE So much for summer doldrums: André Bernard VP Publisher of Harcourt is leaving to become a vice president at the Guggenheim Foundation, starting after Labor Day. He replaces Thomas Tanselle, who is retiring after 28 years. Harcourt’s current Editor-in-Chief and Associate Publisher, Rebecca Saletan, will take over as Publisher. Jill Cohen, former Bulfinch Publisher,…Continue Reading