Tag Archives: Barnes & Noble

A (More) Perfect Union

Publishers Brandish New Models to Support Authors: Joint-, Co-, & Assisted Self-Publishing When Arthur Klebanoff began shopping around longtime BBDO CEO Allen Rosenshine’s book Funny Business a few years ago, nobody bit. Rather than a straight how-to-succeed-in-business type of book, Rosenshine had written an anecdotal memoir about his experiences in the ad industry. “Here was…Continue Reading

International Bestsellers: Bigger Than a Billion

Frankfurt’s Honoree Gets Into the Fast Lane Technology. Textbooks. Jhumpa Lahiri. Western book publishers have learned what to expect from their Indian counterparts. The industry has delivered, literally and figuratively, on much of what the Frankfurt Book Fair promised when they named it Guest of Honor in 1986. Presumably bestowed on a culture that could…Continue Reading

The Course that Ate the Textbook & Other Adventures in Educational Publishing

In olden days, a faculty member huddled with a publisher’s sales rep and picked a new textbook, which eventually resulted in its purchase by a student. Today, every link in that chain is under reconsideration – some might say under attack. A group of education industry investors gathered in Miami recently to hear about new…Continue Reading

2005: Breaking Traditional Tunnel Vision

At this time last year, Google had formulated its plan to launch Google Print — an end of the year event that prompted us to proclaim 2004 the year of the technology comeback. 2005 saw the aftereffects of this techno renaissance, with publishers both embracing technology as it moved into the mainstream (think viral marketing),…Continue Reading

New York May Have Been Book Country, But Texas Is Book Capitol

Many of you may have missed the literary event of the month as it took place in a red state (albeit in a blue town). To kick off the 10th Annual Texas Book Festival in Austin, David McCullough, Salman Rushdie, Liz Smith, and Alexander McCall Smith were on hand for the black-tie gala to raise…Continue Reading

Meetings of the Minds

The Rise and Fall and Rise of the Publishing Convention, Seminar, and Summit In the golden years of the publishing conference, 400 people clamoring for access to a panel, summit or seminar, wasn’t unheard of. Some frequenters admit to going to upwards of 10 conferences a year in the late 1990’s techno boom, while others…Continue Reading

RBTE: The Traditionalists

RBTE: The Traditionalists FROM PUBLISHING TRENDS (MAY 2005) New York isn’t the only city getting a little expo action this June. In Chicago, the Religious Book Trade Exhibit (RBTE) is hitting the floor the same weekend as BEA, running from May 31 to June 3. Bob Byrns, who coordinates the event (which has sold out…Continue Reading

Biting the Publisher That Feeds You

For the last decade, college stores have been paranoid about publishers going behind their backs to deliver electronic content directly to students. Although it’s still not a reality that’s come to pass, it may eventually, and when it does “stores won’t offer much value here. Insofar as they ‘collect’ students and shovel them over to…Continue Reading

Talking Grape Fruits, Thinking Grisham

Gift Cards Break Boundaries and Emerge as the New Consumer Currency of Choice This summer, when the sweltering (remember?) sun drives you into Key Food for a sixpack, stop by the CoinStar on your way out, pop in your pennies and watch the new Harry Potter pop out. The little green machine recently announced that…Continue Reading

Bewildering BISAC

Publishers Pressured to Use Coding System Despite its many Flaws Not too long ago, an editor at a major househeard from a disgruntled author. He was fretting over the fact that his Thanksgiving-themed book was being categorized under the BISAC subject area “Social Science/Customs & Traditions.” He was concerned that the potential buyer for his…Continue Reading