Tag Archives: Barbara O’Shea

Desperately Seeking Sales

PT Examines the Non-Traditional Publishing Spectrum; Major Houses Ramp Up Custom Forget public service announcements: The American Heart Association wants you to know that Jamie-Lynn Sigler’s first boyfriend had Wildberry Skittles breath. As part of their effort to get women “to band together to wipe out heart disease” the AHA and national sponsor Macy’s commissioned…Continue Reading

Book View, February 2004

PEOPLE Following the doldrums of December, January brought some major moves, including Michael Jacobs’ sortie from Scholastic, and David Steinberger’s installation as the President and CEO of the Perseus Books Group. Movement is everywhere: Random House has combined its two separate retail sales forces into a single unit, resulting in the departure of at least…Continue Reading