News and opinion on the changing world of book publishing
Laura Hazard Owen | March 2011
Google was getting worse. Complaints about its search results began to appear regularly online slightly over a year ago. In December 2009, venture capitalist Paul Kedrosky blogged about the difficulty of finding helpful dishwasher reviews online. He said the experience reminded him of the pre-Google era when search was “completely overwhelmed by spam and info-clutter.” [...]
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December 2009
Publishing Trends thanks marketing consultant Rich Kelley for this piece. What’s the new frontier for targeted online ads? Could the long tail go bankrupt? What does social media offer that social networks don’t? Publishers, advertisers, and service providers flocked to ad:tech at the Javits Center in early November for three days of 60 panels and [...]
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