Tag Archives: Arthur

Licensing on Mars

What to say? Eloise gets larger and larger, and the blimp in her likeness lofting about the foyer of the Javits Center will probably be trundled out at the next Macy’s Thanksgiving Day parade. As for the rest of the Licensing 2001 International show, except for the endless licensing and marketing of dead movie stars,…Continue Reading

Of Robots and Retrenchment: Toy Fair 2001

Advance publicity for this year’s Toy Fair generated all the thrill of a wet blanket, with announcements rolling in from industry giants Mattel and Hasbro that their presence at the 98-year-old show will be significantly notched down in 2002. As talk of “downsizing” and “retrenching” swirled in the press, we were also treated to the…Continue Reading