Tag Archives: Apple

Marmite, Maturalism, and Mangification: What Publishers Can Learn from the World of Trends Research

In a recent interview, Random House CEO Markus Dohle said he is “convinced that publishers have to become more reader oriented in a marketing and trend finding/setting way rather than in a direct to consumer selling way.” The tricky part: How can publishers be trendspotters? In this two-part series, we will try to address that…Continue Reading

Conferentially Speaking

The 3 million iPads sold as of June were a major topic of discussion at two conferences this month: The Big Money’s Untethered 2010: Profitable Media in the Tablet Era, and the Digital Publishing and Advertising Conference. Untethered was aimed more directly at book publishers, and its “Future of Book Publishing” panel included publishing head…Continue Reading

Multimedia and E-Book Rights: Found Money or Legal Gamble?

As authors venture further into inking separate e-book or multimedia deals with publishers like Open Road, the threat of lawsuits from their print publishers looms. The legal tug-of-war has only just begun with the 2001 judgment in the Random House v. Rosetta Books case, said speakers at the “Rethinking Author Contracts for the Digital World” panel during last month’s Publishing Business Conference in New York.

Lessons from O’Reilly Tools of Change for Publishing 2010

“If you don’t eat your own children, someone else will”: That’s how Michael Mace, Principal of the Silicon Valley–based Rubicon Consulting, began his presentation, “Check Out My Scars: Seven Lessons from the Failure of E-Books in 2000, and What They Mean to the Future of Electronic Publishing,” at the 2010 O’Reilly Tools of Change for…Continue Reading

What Can The iPad Do For Paginated Media?

Though hardly the “Jesus tablet” it was purported to be, the new Apple iPad offers game-changing, possibly industry-saving opportunities in paginated media, according to Tuesday’s mediaIDEAS webinar “Blowing Away the Hype: What Is Your Future, iPad or E-readers?”

Will iPhone Kindle eBook Interest?

So now there are two more e-book devices going head to head with Sony’s Reader, and neither of them is talking about it. Yet. First there is the iPhone, which some see as the publishing industry’s first viable ePhoneBook, though Apple’s interest appears to be nonexistent. Still, when it was first introduced, the CNET editors…Continue Reading

Capture the Customer: Publishers & Other Book Businesses Look to Subscription To Supplement Sales

Last year, Bookreporter.com‘s Carol Fitzgerald had the novel insight that if there isn’t an audience for a book, perhaps it shouldn’t be published. The publishing palooza has subsided a bit (Bowker recently reported that total titles were down to 172,000 last year – an 18,000 title drop from 2004), and Chris Anderson mania has everyone…Continue Reading

iPod Nation

Sleek, Digital Audio Players Could Be ‘Cable TV for Books’ The book-on-tape is a dying breed. But another analog-era ending is no tear-jerker for the audiobook industry, according to publishers and retailers who are witnessing an array of new audio formats such as MP3 CDs, digital downloads, and even satellite radio feeds that are swiftly…Continue Reading