Every publishing career follows a narrative arc. For some, it’s the Proustian ebb of Swann’s Way. For others, it’s Finnegans Wake. And the most gripping career stories tend to be those that jump out of the genre altogether. As conversations with a dozen book-world veterans show, life after publishing does exist, and what’s more, there’s…Continue Reading
Direct Marketing Days NYC 2000 The “e-” prefix firmly attached itself to this year’s Direct Marketing Days in New York, where direct response pros from dozens of industries gather for an ever-lengthening shindig at the Hilton each May. Indeed, d-marketing gave way to e-marketing as fifty percent of the sessions were devoted to aspects of…Continue Reading
When it comes to selling baseball books, you won’t find any curve balls at the Baseball Online Library, a vast repository of searchable baseball lore that recently began featuring excerpts from new and backlisted titles, with links directly to that major-league slugger, Amazon.com. As the first sales from the site were batted home last month,…Continue Reading
Can Textbook E-Tailers Topple Bookselling’s Ivory Tower? Like many Internet business ventures, online textbook retailing undoubtedly seemed like a good idea at the time. An obscenely plump $5 billion industry just begging to be undersold. More than 5 million full-time undergrads and 10 million other higher education students with annual discretionary spending power of a…Continue Reading
A Peek Into the Military-Biblio Complex The Carlyle Group has invested in a German maker of car ignition systems, owns the manufacturer of the Bradley M2A3 Infantry Fighting Vehicle, and bought a company that specializes in ion exchange technologies for treating radioactive waste. It boasts former Defense Secretary Frank Carlucci as chairman and counts former…Continue Reading
