[This is a guest post by Rich Kelley, a New York–based marketing consultant. Follow him on Twitter here. Thanks, Rich!] Tim Armstrong, AOL’s new CEO, divides internet history into three phases. The first phase was about access—remember dial-up modems and limited bandwidth? The second phase, when browsers and search engines competed for eyeballs, was about…Continue Reading
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Tagged Andy Fisher, AOL, Ashton Kutcher, Burger King, Charlie Rose, Chris Anderson, GeekDad, Internet Advertising Bureau, KellogsCares, Lucas Watson, Microsoft, MIXX, Monty Python, MyStarbucks, Pringles, Procter & Gamble, Razorfish, Tim Armstrong, user-generated content, Wired, YouTube, Yusuf Mehdi
Mike Shatzkin is the Founder and CEO of The Idea Logical Company, Inc. Cloud computing is the term for using computing resources that don’t sit on your desktop, but reside somewhere out on the Internet. The computer resources in “the cloud” could be storage capacity—hard drive space where you are storing data bits that you…Continue Reading
Aggregation is so 2006. The new web is all about distributed media, and widgets are the new web’s wunderkind. With widgets, users can easily remix, repost, and share chunked content, making them a popular (and rapidly growing) marketing tool. According to ComScore, more than 48% of all US internet users – over 87 million people…Continue Reading
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Tagged AAR, Amazon, AOL, Bloomsbury, Book Divas, Booksense, Carolyn Pittis, comScore, Facebook, Flickr, Goodreads, Google, Hachette, Harper Collins, Jim Bean, Matt Shatz, MySpace, Random House, Simon & Schuster, widgets
PEOPLE Another busy month of musical chairs, Geoff Kloske has been named VP Publisher of Riverhead, replacing Julie Grau and Cindy Spiegel, who moved to Doubleday in November. Kloske was VP, Executive Editor of the Adult Trade Group at S&S. Linda Kennedy has resigned as President of Globe Pequot Press “to pursue other interests,” according…Continue Reading
Posted in Book View •
Tagged ABA, Abrams, Alison Lazarus, Alloy Entertainment, Amulet, Amy Metsch, Amy Rhodes, Anjali Singh, Ann Godoff, Anne Brooks, AOL, AOL Coaches, Avalon, BEA, Bill Clegg, Book Sense, Book Tech, Books for a Better Life, Bowker, Brooklyn Academy of Music, Bullfrog & Baum, Burnes & Clegg, Carl Lennertz, Carlo De Vito, Celina Carvalho, Chad Beckerman, Chamberlain Brothers, Charlie Nurnberg, Chip Franzak, Chris Hudson, Cindy Spiegel, Clarkson Potter, Claudia Gabel, CLMP, Continuum, Crown, David Allender, Del Rey, DK, Doris Cooper, Doubleday, Dutton, Elisabeth, Ellen Archer, Eric Major, Erin Crum, FSG, Gabrielle Brooks, Gary Aiello, Geoff Kloske, George Pyne, Globe Pequot Press, Gotham, Greenwillow, Greg Brandenburgh, Harmony, Harper, Harvest, Helen Barrow, Hodder & Stoughton, Holtzbrinck, Hyperion, IMG, Jack Perry, Jack St. Mary, Janet Rolle, Jean Anne Rose, Jean Feiwel, Jennifer Brunn, John Glusman, Jonathan Safran Foer, Judi Powers, Judith Curr, Julie Grau, Justin Loeber, Kara Kirk, Karen Cross, Kathleen Schmidt, Kathryn Blough, Katie Finch, Katie McHugh, Kelly Notaras, Kensington, Knopf, Larry Allen, Libby McGuire, Linda Kennedy, Louise Burke, Matthew Lore, McGraw-Hill, Michael Cairns, Miramax, MoMA, Morris Communications, Muze, National Book Foundation, National Book Network, Nicole Krauss, Pam Dorman, Paul Harrington, Peter Workman, PGW, PMA, Poets & Writers, Print Media, Random Audio, ReganBooks, Richard Sarnoff, Riverhead, Rob Weisbach, Rodale, Roger Bilheimer, Running Press, S&S, Sam Sifton, Scholastic Book Club, Scott Moyers, Scott Shannon, Shaye Areheart, Sheila O'Shea, Small Press Center, Sounds True, Sterling, Tamar Brazis, The Getty Museum, Thorsons/Element, Three Rivers, Tina Jordan, Tina Pohlman, Tom Perry, Vivian Cheng, Watson-Guptill, Weinstein Company, William Morris
With a lively turnout of more than 5,000 attendees and 130 exhibitors, Ad:Tech New York was officially, in the words of conference chair Susan Bratton, “the most exciting Ad:Tech show in three years,” affirming its reputation as the go-to trade show for Internet marketing. As for the vibe on the floor, the 40 panels and…Continue Reading
Posted in Featured Articles •
Tagged ad:tech New York, AOL, Clicksquad, David Lewis, Didit.com, Digital Impact, Ed Shull, Google, James Crouthamel, Jim Sterne, Kevin Lee, Patrick Keane, Performics, Susan Bratton
PT’s Savvy Commentators Ponder the Fallout from Another Year in Publishing As we surveyed the smoking turf from another twelve months in the book business, it struck us that this year’s pinnacles and pratfalls were decidedly in the eye of the beholder. We asked a number of savvy publishing personalities to offer their take on…Continue Reading
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Tagged AMS, Andrews McMeel, AOL, Avalon Publishing Group, Bertelsmann, BookScan, Borders, Brown, Charlie Winton, Frank Pearl, Glamour, HarperCollins, Houghton Mifflin, Idea Logical Company, Jack McKeown, Jack Shoemaker, Joe Spieler, Journals, Karen Jenkins Holt, Kurt Cobain, Little, Michael Cader, Michael Crichton, Michael Wolff, Mike Bryan, Mike Shatzkin, New York Observer, Pantheon, Pat Strachan, Perseus Books Group, PGW, Prey, Publishers Lunch, Random House, Reader's Digest, Reiman Publications, Riverhead, Running Press, Sara Nelson, Scholastic, Shoemaker & Hoard, Simon & Schuster, Stephen King, The Spieler Agency, View From A Buick 8, Vivendi
The DMD Marketing Conference & Expo, officially a “forum of new ideas and technological advances” that proffers “information in ecommerce, technology, media, database, and creative services,” pulled a surprisingly large group of attendees to the Javits Center during its direct marketing mêlée on June 17-19, many of whom were lured by the promise of hearing…Continue Reading
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Tagged Amazon, AOL, Barnes & Noble, BN.com, Bookspan, Brooks Brothers, Direct Marketing Association, DMD, Herschel Gordon Lewis, Jungle Group, Rudy Giuliani, Scholastic, Time-Life Books