PT Examines the Non-Traditional Publishing Spectrum; Major Houses Ramp Up Custom Forget public service announcements: The American Heart Association wants you to know that Jamie-Lynn Sigler’s first boyfriend had Wildberry Skittles breath. As part of their effort to get women “to band together to wipe out heart disease” the AHA and national sponsor Macy’s commissioned…Continue Reading
PEOPLE Between the Random/Ballantine merger and the “Voluntary Retirement” package, insiders say that the total number of exiting employees is cresting thirty, including Howard Weill (Hweill@optonline.net), Mike Moran (mmoran123@aol.com), Ivan Held (IvanHeld@yahoo.com), Dan Rembert (Drem3ert@earthlink.net), Kathleen Spinelli (kspinelli@ mac.com), Susan Gilmer (susan@gilmer.com), Barbara Greenberg, Erica Muncy, and editors Tracy Brown (Tracy_Brown03@msn.com) and Dan Smetanka. The…Continue Reading
