Tag Archives: Albert Greco

Al Greco Explains Open Access Book Publishing

Question: What is “open access” book publishing? What impact will it have on the book publishing industry? Expert: Albert Greco, Fordham University Graduate School of Business Administration, Professor of Marketing (see above). Author of The Book Publishing Industry, coauthor of The Culture and Commerce of Publishing in the 21st Century Answer: “When librarians and academics…Continue Reading

How Are Book Sales Figures Derived?

Question: Book Industry TRENDS 2008, just published by the Book Industry Study Group, reveals that total book sales in 2007 (excluding standardized tests) were $37.26 billion. How was this figure derived? Expert: Michael Healy, Executive Director of the BISG Answer: “BISG has been publishing Book Industry TRENDS for more than thirty years. Over that time,…Continue Reading