Tag Archives: advertising

Top 5 Publishing Articles/Blog Posts of the Week 3/18-3/22

­Every week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know. What does the debate over “cancel culture” reveal about who gets to have a voice in YA? How should authors…Continue Reading

Top 5 Publishing Articles/Blog Posts of the Week 9/10-9/14

Every week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know. Should prisoners be allowed to write freely? Are Amazon’s in-search ads effective? The newest NEA report shows a small decline…Continue Reading

Social Media Marketing: Putting Money Where the Mouths Are

PT thanks New York–based marketing consultant Rich Kelley for his reporting. Can you get a good ROI in social media? That was one of many questions on the minds of hundreds of publishers and advertisers at the International Advertising Bureau’s Leadership Forum on User-Generated Content and Social Media in June. Speakers and panelists agreed on…Continue Reading