News and opinion on the changing world of book publishing
December 2011
With 50 talks over three days and close to 300 exhibitors, ad:tech New York is one of the world’s largest Interactive Marketing conferences. On the first day social media strategist Lynne d. Johnson invoked one of its main themes with a slide with one stark acronym: “SoLoMo”— a mashup of social, local, and mobile. They’re [...]
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PT thanks New York-based marketing consultant Rich Kelley for this report. “Content is no longer something you hand down from on high on a sacred tablet,” advised John Byrne, editor-in-chief of BusinessWeek. Today it’s more like “a campfire that you use to gather people. What becomes important is what then happens among the people.” The [...]
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December 2007
Whether the topic was social networking, user-generated videos, blogging or podcasting, publishers among the record-breaking 10,276 marketers attending November’s ad:tech conference heard renewed respect for content from the panelists reporting on the latest developments in online marketing. Pam Horan, President of the Online Pubishers Association, kicked off her panel on “Publishing in the Digital Age” [...]
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December 2003
With a lively turnout of more than 5,000 attendees and 130 exhibitors, Ad:Tech New York was officially, in the words of conference chair Susan Bratton, “the most exciting Ad:Tech show in three years,” affirming its reputation as the go-to trade show for Internet marketing. As for the vibe on the floor, the 40 panels and [...]
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