You could call them secret shoppers. Like the plainclothes informants who check out department stores for a lapse in customer service, publishers who slip on authors’ shoes return from their writing experience armed with anecdotes and tips that market research can’t devine. What many intelligencers see shocks them. Even thirty-year publishing veterans see their industry…Continue Reading
Subscribe for Email UpdatesWant to be notified as soon as new content is posted? Sign up for email updates in the box below!