Who’s Scouting Whom: Literary Scouts Contact Sheet 2014

The companies on our latest annual Who’s Scouting Whom Literary Scout Contact Sheet remain largely the same as previous years’. The most notable change among the agencies is the retirement of Jutta Klein at the end of 2013 and the addition of Kelly Farber. Each scout’s clients are separated by country or region, and representation for children’s titles is denoted where applicable. We also include the handful of TV and film studios represented by the scouts in our roundup.

Please click here or on the image below to download the PDF of the Publishing Trends 2014 Literary Scouts Contact Sheet:

Scouts 2014

Click on the image of the chart above for a full PDF version of the 2014 Literary Scouts Contact Sheet.

Top 5 Publishing Articles/Blog Posts of the Week 12/26-1/3

number_5_redEvery week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know. 

Goodreads saw impressive growth in 2013, doubling their users for the second time in two years.

Pitchfork, the Los Angeles Review of Books, and many online-only publications are moving into the realm of print editions to supplement their web content.

Mike Shatzkin gives nine areas of change in publishing for 2014 including a revised view of the “big five,” the role of literary agents, and celebrity imprints.

A new study shows that consumers are willing to pay for apps with upgraded privacy and no advertisements.

Porter Anderson delves into the belief that men don’t read fiction.

International Bestseller Lists, December 2013

Every month, Publishing Trends runs fiction international bestseller lists from four territories–France, Germany, Italy, and Spain. This month, our four regular territories are joined by two more: Mexico and Holland.  Those books that have been published in English are listed with their official English-language title. All others are translated as literally as possible from the original. Where applicable, the US publisher is listed after the local publisher, separated by a “/”. The lists are taken from major newspapers or national retailers, which are noted at the bottom of each list. Editor’s note: Regrettably,  the bestseller list for France was not available by deadline.

BestsellerDecember2013.Germany

BestsellerDecember2013.Italy

BestsellerDecember2013.Spain

BestsellerDecember2013.Holland

BestsellerDecember2013.Mexico

Top 5 Publishing Predictions Posts for 2014

number_5_redEvery week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. As we near the end of the year, we thought we would change things up and instead post 5 links to articles with predictions for the publishing industry in 2014.

DBW’s list of Ten Bold Predictions says Barnes & Noble will sell off the Nook and go private, Amazon will open a physical store, publishers will work to “verticalize” their assets, libraries will be able to buy the Big Five‘s full catalog, and more.

Penny C. Sansevieri shares some book marketing predictions, including shorter copy, micro-topics, and emphasis on keywords.

Good Ereader predicts that ebook sales and tablet reading will be on the decline, in addition to the suspension of Sony of Barnes & Noble’s consumer ereading device efforts.

Publishing Technology declares 2014 the year of ebook subscription services.

Execs from the industry weigh in with their thoughts for 2014 in a survey from Book Business Magazine.

Partners’ Corner December 2013

Partners’ Corner is a place where the principals of Market Partners International can share their observations of the publishing industry for the month.

For the past few months, we’ve been planning  for DBW’s  Launch Kids conference (presented by Publishers Launch on January 13, 2014 at The Sheraton New York Hotel & Towers), which we’ve helped organize since its inception. Now in its third year, we’ve learned a lot from past iterations, finding some truly standout speakers and touching on important issues in topics like licensing, marketing and creating original IP. Every year, we are met with the inevitable changes in the industry: startups that we host one year have completely changed direction by the next, or past speakers have since moved positions/companies – sometimes industries. Still, we always are looking to find what the big issues are in the children’s publishing market and to draw out connections, if not solutions, that will be helpful to publishers.

Our goal with this upcoming conference from the start was to expand our focus to find the latest trends in the children’s market. What can publishers learn from other types of media? What can trade publishers learn from the educational market? What can US publishers learn from international markets?  Are we ready for mobile?  Is social media really a panacea for disappearing retail promotion?

The more we explore these topics, the more we see an industry that is becoming more flexible, or at least is trying to evaluate how flexible it can be. Publishers like Pearson are exploring partnerships with schools to gamify learning in a way that responds to teachers’ needs. Kids are connecting with books through a variety of channels, whether by engaging with social media platforms that are built into publishers’ sites or via new players like KidzVuz or Biblionasium. And meanwhile, publishers continue to create and flexibly exploit their own IP like Poptropica’s Galactic Hot Dogs.

With all the changes and innovation in the industry, it seems partnerships and connections are more important than ever. While not all publishers can be quite as agile as new players and new players do not always have the traction or staying power as established publishers, there is a lot they can learn from one another.

If you have a topic in children’s digital media that you think we should explore, please let us know.

Top 5 Publishing Articles/Blog Posts of the Week 12/16-12/20

number_5_redEvery week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know. 

A recent survey of 300 Amazon users suggest that owners of inexpensive Kindles spend almost $450 more than other Amazon customers.

How a single post went viral on Tumblr turned new author Cory O’Brien’s book into an overnight bestseller.

Newly released data on how consumers use their tablets raises the question as to whether or not publishers are wasting their time on tablets.

Could the separation between genres in young adult sections in bookstores limit discoverability for readers?

Ebook subscription services Oyster, Scribd, and newly announced Entitle, compete for users and titles, but which will come out on top?

Off the Beaten Path: Rachel Fershleiser

With the increasing fluidity among industries, it’s not unusual for executives to leave traditional publishing roles in favor of new business ventures. In this Off the Beaten Path series, we asked four former traditional publishing professionals how their publishing experience affects their roles in their current companies and what they miss about their old stomping grounds.

Rachel Fershleiser

Literary Community Organizer, Tumblr;
formerly in publicity at William Morrow and Scribner

How has your publishing experience been helpful in your current job/industry?

My job at Tumblr is to help authors, publishers, bookstores, libraries, etc. to understand and use our tools, so it’s invaluable to understand the challenges and goals those people are working with. I see myself as something of a bridge — it’s important that I speak both languages or I’m not much help to anyone.

What can publishing learn from your current job/industry?

We definitely work faster and most experimentally at Tumblr than at the publishers where I’ve worked. We can launch a new project in a few days and make it up as we go along.  I actually think an independent bookstore or small press is more like a startup that way. A lot of publishing houses can learn from them too.

What do you miss about publishing?

I miss being part of a female majority. I miss not being the oldest person in the office at 33. Mostly I miss being around book nerds all the time.

What do you like about your current industry?

I’m really so excited about what online communication can do for all kinds of people, but especially writers and readers. We’re enabling new communities united by passions and interests regardless of oceans, time zones, what you look like and who you are. Famous authors are taking book recommendations from 10th graders. Fans of obscure poets are trading chapbooks. Aspiring novelists are workshopping together. Fandoms are becoming forces for positive change. It’s all pretty incredible.

Off the Beaten Path: Valentina Rice

With the increasing fluidity among industries, it’s not unusual for executives to leave traditional publishing roles in favor of new business ventures. In this Off the Beaten Path series, we asked four former traditional publishing professionals how their publishing experience affects their roles in their current companies and what they miss about their old stomping grounds.

Valentina Rice

Founder, Many Kitchens;
former Vice President, International Sales and Marketing at Penguin

How has your publishing experience been helpful in your current job/industry?

My job in publishing was in sales and marketing both of which have served me well in setting up my new business (manykitchens.com) selling artisanal food online. The producers we promote are customers just as much as the people we sell to and my years of selling books and creating relationships with booksellers were invaluable. There are many similarities in trying to build an audience for a food producer and an author.

What can publishing learn from your current job/industry?

This is a tough one since publishing is so much more established. I suppose since my business is 100% direct to consumers, the focus is very heavily weighted on the website, and I think there is still room for improvement on consumer facing sites in the publishing world.

What do you miss about publishing?

I miss my colleagues and my customers but have kept in touch with many and have fed my need to talk about books by joining a book club.

What do you like about your current industry?

My two big passions are books and food. I spent 15 years working with books and now get to spend my days tasting the best artisanal food that America has to offer. I feel very fortunate to still work with people who are so passionate about what they do.

People Roundup, Mid-December 2013

PEOPLE

Doug Whiteman, Executive Vice President of Business Operations for Penguin, will be leaving the company, effective January 3, to accept the position of Chief Administrative Officer of Acelero Learning, Inc., an early childhood education company which works to improve the delivery of Head Start services at the local level. In addition, Dick Heffernan will retire at the end of the year from Penguin’s Adult Hardcover and Children’s Sales department, which he has run since 1996. PRH filled some of Heffernan’s responsibilities by promoting John Lawton to SVP, Director of Adult Hardcover Sales for Penguin beginning on January 2.

Joe Mangan is moving to Hachette as COO; he holds that position at Perseus Books Group until January 31. Perseus CFO Charles Gallagher will be promoted to COO on January 1, and will continue his CFO duties as well.

Judith Regan is returning to book publishing as CEO of Regan Arts, a new division of Phaidon Global.

Tina Constable has announced that Diana Baroni will be joining Harmony Books.  She was previously VP, Executive Editor at Grand Central, and Heather Jackson and Leah Miller will now report to Baroni.

Cathy Gruhn has left Hilsinger Mendelson for Little, Brown and Company as Associate Director of Lifestyle Publicity.   Her new email address is:  [email protected]

Margaret Milnes has joined Running Press in the new position of Senior Director of Brand Management, responsible for developing and coordinating growth strategies for key brands and business lines.  Milnes spent the past three years as a Brand Strategy and Sales Development Consultant and before that was at Nickelodeon and Comedy Central. In addition, Sophia Muthuraj has joined Running Press as Editor. Previously she was an Associate Editor at Gotham/Avery.

Leigh Ann Ambrosi, has joined the Magrino Agency at SVP with over 15 years of experience in marketing and publicity. Previously, she was VP of Brand Publishing at Crown Archetype. 

At Rodale, Ethan Boldt has been named to the newly created position of Executive Director of Direct Books, overseeing the editorial development of the direct-to-consumer business. He will report to Rodale Book publisher, Mary Ann Naples. Boldt was most recently Chief Content Office of Direct Marketing IQ.

Alison Mackeen will join Basic Books as Senior Editor in January. Previously she was Senior Editor for Arts and Literature at Princeton University Press.

Tiffany Hill will join Quirk Books as Acquisitions Editor beginning January 6th. She has been at Quarry Books, an imprint of Quayside.  

Peter Kay has is leaving Norton where he ran Digital Marketing and Strategy to start his own children’s digital media company that will publish digital-first ebook/apps for kids.

Neil Levin is now VP, Business Development at Librify; previously, he was President of EverPub LLC.

Gonzalo Ferreyra has joined Ingram Publisher Services in the role of Director of Acquisitions, Full-service Distribution. Carter Holliday, most recently with Ingram’s Lightning Source, has been appointed to Director of Acquisitions, third-party logistics and Ingram Content Group Services. Leah Rex has been promoted to Director of Client Relations, Ingram Publisher Services.

Ken Fultz has been named the new General Manager of Bookmasters; he was previously VP of Operations at book manufacturer Thomson-Shore. 

At Egmont USA, Georgia Morrissey has been named part-time Art Director. Jordan Hamessley has  joined as Editor. She was previously an Associate Editor at Grosset & Dunlap/Price Stern Sloan. Read More »

Off the Beaten Path: Paul Harrington

With the increasing fluidity among industries, it’s not unusual for executives to leave traditional publishing roles in favor of new business ventures. In this Off the Beaten Path series, we asked four former traditional publishing professionals how their publishing experience affects their roles in their current companies and what they miss about their old stomping grounds.

Paul Harrington

Vice President, Associate Publisher, CN Times;
former Sales Representative at Oxford University Press

How has your traditional American publishing experience been helpful in your current job?

My experience in traditional American publishing actually laid the groundwork for my current job, because my current job is to help my Chinese boss establish a company that will ultimately be an American publisher. I have used not only the experience I gained in positions held at US publishers, but the professional network I’ve built up through my career to make the decisions I’ve made at every turn in my current job.

Do you see your current job as being another mainstream publishing job?

More or less. That we are a start-up at this point is as much an influence on things as the fact that my parent company is based in China. In other words we’re developing not only general processes and policies, but our editorial direction as we go. At this point I presume that the company I am building will be a more mature version of what we are today in 5-10 years and by that point we will be publishing content not only from Chinese authors, but from writers in the US as well. We’ll be publishing this content in print and electronic editions, etc.  So, while there are several not-quite determined or ‘non-traditional’ elements of my job it is really not that much different than were I with a US start-up or an established US house.

Are there aspects to your job which are different and will they impact how you handle your next job?

Not so much. Arguably the biggest difference between my current job and those I’ve held previously is language. That said, I’ve worked for several UK-based publishers in the past and it has been made clear to me that while my American is great my English isn’t, so that my current boss speaks neither American or English seems not so different than past jobs. Ultimately, working in the US for foreigners one is faced with similar questions about market, etc. Even if one works at a traditional US company and somebody from another business takes a senior position this sort of interpretation and translation is required. Perhaps I’m being a tad Romantic here, but to my mind this is sort of the nature of things in publishing: translation, regardless of what language everyone speaks, is inherent in the publishing process from author to agent to editor to sales & marketing to retailer to reader. After all, this business is all about getting the author’s ideas to the reader, right? This will be part of whatever my next job is in this industry.

Do you think your next job is likely to be a traditional one?

Yes. Frankly, I’m uncertain what “traditional” publishing is. I know that there are companies doing “non-traditional” stuff or operating in “non-traditional” ways, but it seems to me that as many of them adopt useful elements of traditional publishing as traditional publishers are adopting elements of non-traditional companies. So, yes, I do expect that my next job is likely to be rather traditional and that the experience I have had through the past 25+ years will be no less useful in obtaining and maintaining it.