Top 5 Publishing Articles/Blog Posts of the Week 1/23-1/27

number_5_redEvery week, we recommend 5 publishing articles/blog posts that supplement th%.e major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know.

Why do physical books have staying power?

A new study from the UK shows that reading print books slows down in the teen years.

AAP reported that print sales were up through August 2016, but ebooks were down by almost 19%.

How can we effectively encourage children to read?

How does the price of a book affect consumer habits?

People Round-Up, Mid-January 2017

PEOPLE

Former U.S. Register of Copyright Maria Pallante has been selected as the next President and CEO of the American Association of Publishers. She will replace Tom Allen, who is retiring.

Ben Sevier will join Grand Central Publishing on February 27 as SVP, Publisher, succeeding Jamie Raab. Sevier was previously VP, Publisher at Dutton.

Catherine Onder is joining Houghton Mifflin Harcourt Children’s on February 6 as SVP, Publisher. She had been working as Editorial Director at Bloomsbury Children’s and fills the position vacated by Betsy Groban last summer.

Lee & Low Press has announced that longtime editorial director Louise May will become Editor-at-Large on March 1. Cheryl Klein, executive editor at Arthur A. Levine Books, will take over her position.

Debra Polansky has been hired as VP, Director of Sales for Penguin Children’s. She was previously Publishing Director at Studio Fun International. At Random House Children’s, Emily Petrick has joined as Educational Marketing Associate for the school & library marketing team; she was previously Advertising and Promotion Coordinator at Macmillan Children’s. Kristina Forest joined Random House Children’s as Subsidiary Rights Coordinator, moving over from Subsidiary Rights Assistant at Simon & Schuster Children’s.

At St. Martin’s Press, Tom Thompson has joined as SVP, Creative Services and Advertising. He was previously SVP, Digital Strategy/Group Director at Verso Advertising and had been there for ten years.

At Harlequin’s Graydon House imprint, Melanie Fried is now Editor. She was previously Associate Editor at Thomas Dunne.

Emma Brodie is now Senior Editor at William Morrow, having worked as Associate Editor at Clarkson Potter. At Broadside Books, Eric Nelson has been named VP, Editorial Director, beginning January 25. He is currently Executive Editor at Portfolio and will fill the role vacated when founder Adam Bellow moved to St. Martin’s last fall. Karen Nelson has joined Thomas Nelson as Director of Marketing; she previously served as Director of Marketing for Motown Records’ gospel division.

Kelsey Horton has joined Delacorte Press as Associate Editor. She previously worked as Associate Editor at Katherine Teigen Books.

At Scholastic, Kiffin Steurer has been hired as Managing Editor for Klutz; he was previously Production Editor at HarperCollins Children’s Books. Chloe Fraboni has been hired as Editor, Licensed Publishing, after working as Editor at Simon & Schuster Children’s. Kirk Benshoff is now Art Director for readers, branches, and nonfiction, having worked as Art Director at Hachette Book Group. Isa Caban is now Associate Marketing Manager, having worked previously as Children’s Marketing Manager at Simon & Schuster Children’s. In addition, Lauren Donovan will join Scholastic as Director of Publicity on January 23. She had been Assistant Director of Publicity at Penguin Young Readers. Julia Sabbagh has joined as Creative Director and Genus Tsui has joined as Associate Director of Product Planning; both were previously at Studio Fun.

Lerner Publishing Group has hired Andy Cummings as VP and Editor-in-Chief of its fourteen fiction and nonfiction imprints and divisions. He was most recently VP, Strategic Development for the Dummies brand at Wiley.

Brian Kelleher left his position as Sales Director – Books-A-Million/American Wholesale Book Company at Simon & Schuster. He had been with the sales division for more than 28 years. Kelleher can be reached at [email protected]. In addition, Leslie Meredith left her position as VP, Senior Editor at Atria, following the refocusing of Atria’s general nonfiction list, and will continue to edit several of her authors for the imprint.

At agencies…Jill Corcoran Literary Agency has announced four new editorial agents: Timothy Travaglini, formerly Director of Children’s Acquisitions at Open Road; Adah Megged Nuchi, formerly Editor at Houghton Mifflin Harcourt Books for Young Readers; Jodell Sadler, formerly Agent at Sadler Children’s Literary and Founder of KidLit College; and Silvia Arienti. Libby McGuire joined The Gernert Company as Agent on January 5 and most recently worked as EVP, Publisher, Ballantine Bantam Dell. Melissa Flashman joined Janklow & Nesbit as Agent after working at Trident Media Group since 2002. Eric Lupfer is joining Fletcher & Company as Agent, following fourteen years at William Morris Endeavor. Kelly Van Sant has joined D4E0 Literary Agency as Agent, having previously worked as Head of the Contract Department at Quarto.

At VitalSource, Jennifer Solomon has been hired as Director of Marketing Development. She was VP, Academic and Professional Sales at Jones & Bartlett Learning. Tim Ridgway, formerly VP of Marketing at Califone International, is now Senior Marketing Manager.

OptiQly has added two hires to its senior management team: Susan Ruszala, formerly President of NetGalley, and Didier Jean Charles, formerly Director, Application & Online Technology at Lincoln Center for the Performing Arts.

Franco Alvarado is leaving his position at F+W Media as Senior Technical Production Specialist, which he had held for three years, in order to launch Franco Alvarado Consulting. He can be reached at [email protected].

Catherine Cocks is joining the University of Washington Press as Senior Acquisitions Editor on February 15. She is currently Editorial Director at the University of Iowa Press.

At the University of Chicago Press, Chuck Myers has joined as Senior Editor for law and political science and Jane Macdonald has joined as Acquisitions Editor for economics, business, and finance. Myers was previously Director at the University Press of Kansas, and Macdonald was Acquisitions Editor at MIT Press.

Julia Guzzetta has joined Chronicle Books as Sales Assistant, Mass Markets. She had been a customer service representative at Hachette.

Jonathan Tuseth has joined Abingdon Press as Sales Manager of key accounts. Previously, he was Director of International Sales at Bookazine.

Heidi Hess Saxton has rejoined Ave Maria Press as Acquisitions Editor. She had been working freelance and, before that, as Editorial Director at Servant Books.

Jaime Nelson Noven has joined the Monacelli Press as Publicity and Marketing Manager. She was previously Publicist at Princeton Architectural Press.

At Milkweed Editions, Mary Austin Speaker has joined as Art Director. She had been working freelance.

Randall Klein has left his position as Editor at Diversion Books to start a new editorial service, Randall Klein Books.

At Bright USA, Robbin Brosterman has joined as Associate Illustration Agent. She had recently worked as Design Director for DC Entertainment.

Philippa Donovan, who operates as Smart Quill in Los Angeles and Toronto, is now Literary Scout for Mad Rabbit.

Marilyn Dahl has retired as Editor of Shelf Awareness for Readers after more than a dozen years. Her position will be filled by Stefanie Hargreaves.

  Read More »

Top 5 Publishing Articles/Blog Posts of the Week 1/16-1/20

number_5_redEvery week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know.

George Saunders’ new book Lincoln in the Bardo requires a whole new kind of audiobook.

In 2016, forty-nine library systems distributed over a million ebooks each.

Could in-house amenities like bars increase bookstore traffic?

Print sales are up – but why?

What will succeed book reviews in print?

Digital Book World Asks: What Do the Readers and the Gatekeepers Want?

Digital Book World 2017 was revamped this year into four different tracks: Editorial Acquisitions and Development, Production and Distribution, Marketing and Sales, and Data Analysis and Reporting. While I spent most of my day in sessions on the Editorial Track, many of DBW’s day one sessions overall seemed geared toward finding out what people at different ends of the industry – the readers and the gatekeepers – want out of their reading material.

Literary Agent Laura Dail, captain of the Editorial track, introduced her panels for the day by addressing the rise of mobile and audio, as well as the looming culture war. Then she introduced a panel of publishers to discuss “What’s Working and What’s Not”: Deb Futter of Grand Central, Jennifer Levesque of Rodale, Amy Einhorn of Flatiron, and Sara Nelson of Harper. The 70 minute panel covered many different editorial topics, but some notable moments concerned how they conceptualize trends, what they like in an author, and what speaks to them. Overall the panelists felt it’s not useful to chase trends as an editor: “I find the trend thing isn’t applicable to me,” said Futter, agreeing with Nelson’s comment that “the minute you know what the trend is, it’s over.” So what kind of things do these editors look for? Strong commitment from the author, for one. Levesque commented that reality tv celebrity Kristin Cavallari’s book was so successful because she went above and beyond in promoting it. But really, at the most basic level, these editors just want a good book that clicks for them. Each publisher echoed that sentiment in some way or another, as well as a desire to connect with readers.

In the next session, titled “Listen Before Publishing” the focus shifted toward discerning what readers want. Rick Joyce and Jamie Callaway — both at one time in marketing at Perseus (Joyce has since left) — showed attendees how to use social listening tools to see how a potential title might or might not be successful. Joyce made the caveat that these tools are typically more useful with non-fiction, but that there are services out there, some paid and some free, that allow users to “listen in” on social media to find out what’s being discussed, what kind of person is discussing it, where they are discussing it, and who they’re discussing it with. Joyce and Callaway stressed that this is not only helpful to find out what potential readers are interested in, but why a certain book suddenly starts doing well, using their 2013 title You Are a Badass by Jen Sincero as an example. It had always sold decently, but almost immediately after the author did an event with multi-level marketing group Beach Body, the Beach Body community embraced it; it hit the New York Times bestseller list in 2015 and has been on and off ever since. Joyce and Callaway showed that publishers can learn what want if they have the right tools to listen.

The next exploration into what readers really want came from “Old Models Made New” which showed attendees that readers like shorter format reading as well as reading in print. Maris Kreizman, editorial director of the revamped Book of the Month Club, reported that their subscriber base is 90% female, and 70% of their subscribers are in their 20s or 30s. “Young, tech-savvy women are reading in print,” she said. While BOMC originally launched in 1926, they rebooted last year, and are clearly having success reaching a millennial audience, as noted by the enthusiastic readers sharing their monthly picks online. Two editors from James Patterson’s BookShots program, Trish Daly and Laura Fauzio, talked about how successful their 150 page or less books with low price points have been. It was a simple idea, but it took some explaining. Daly and Fauzio said they had to do a big publicity push when the program launched to ensure they reached people who weren’t reading anymore because they didn’t have the time. But something must be working; they’ve published 18 thrillers and 10 romances in print with a combined 2 million plus copies sold. Read More »

Top 5 Publishing Articles/Blog Posts of the Week 1/9-1/13

number_5_redEvery week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know.

Are podcasts the gateway to audiobooks?

Print book sales increased in 2016.

Can publishers increase the value of IP?

A report from OverDrive shows digital library lending went up last year.

How are independent bookstores faring as publishing evolves?

Top 5 Publishing Articles/Blog Posts of the Week 1/2-1/6

number_5_redEvery week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know.

Does the business model Medium is looking for exist?

How should publishers respond to Milo Yiannopoulos’s book deal?

What instruction can be drawn from the bankruptcy of All Romance Ebooks?

How will Amazon and digital marketing affect publishers in 2017?

Print book sales went up before the holidays, while Barnes & Noble sales were down.

International Bestsellers, December 2016

Every month, Publishing Trends runs fiction international bestsellers lists from four territories–France, Germany, Italy, and Spain. This month, our four regular territories are joined by two more: Brazil and Poland. Those books that have been published in English are listed with their official English-language title. All others are translated as literally as possible from the original. Where applicable, the US publisher is listed after the local publisher, separated by a “/”. The lists are taken from major newspapers or national retailers, which are noted at the bottom of each list.

bestsellerdec2016france2

bestsellerdec2016germany2

bestsellerdec2016italy2

bestsellerdec2016spain2

bestsellerdec2016brazil2

bestsellerdec2016poland2

Top 5 Publishing Articles/Blog Posts of the Week 12/19-12/23

number_5_redEvery week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know.

What’s more important: content or packaging?

Should libraries pay writers when an ebook is checked out?

July 2016 data shows that ebooks were down and audiobooks were up.

How did some of those 2016 publishing predictions fare?

If libraries are endangered, what about them should we save?