Book View, September 2009

PEOPLE ROUNDUP

As summer wanes, change remains the constant: Former Simon & Schuster President of Sales and Distribution Larry Norton has joined Borders as SVP, Merchandising and Distribution, reporting to EVP Anne Kubek. Norton will lead the merchandising team and will work out of his Connecticut home. Earlier it was announced that Dave Marsico has been named VP, Midwest at Borders. He had been Market Director at online discounter Meijer. John Melnick has been named VP, Northeast. He had been Zone VP at Michael’s Stores. Mike Steele has been named VP, West Coast. He had been Director, Store Operations.

Longtime Baker & Taylor sales executive Bill Preston, SVP for retail and international, has left the company. He may be reached at wpreston1311 [at] aol.com.

CEO of Reed Business Information USA Tad Smith has joined Cablevision as President of Local Media, a new division that will organize local media and programming assets under one business unit, reporting to COO Tom Rutledge.

Jim Joseph has officially been named President and Publisher of Globe Pequot Press after serving as interim President following the departure of Scott Watrous, and previously as COO. Lawrence Dorfman has also been promoted to VP, Sales. He was Executive Director of National Accounts. Following the departures of Michelle Lewy and John Groton last month, Gene Brissie, erstwhile EIC of Lyons Press, has returned to his own literary agency, James Peter Associates, and may be reached at gene_brissie [at] msn.com. A search has begun for an Editorial Director. Read More »

Calling All Scouts and Publicists

Are you a literary scout or publicist who would like to be included in our annual Publicity Contact Sheet or Guide to Literary Scouts? Please let us know.

The Puzzlers

When the sudoku craze swept the country in 2005, AdAge questioned whether it was the “Rubik’s cube for the 21st century” but also pointed out that it had been around in various versions for thousands of years. Its modern guise was invented by an American architect, Howard Garns; his “Number Place” ran in Dell Pencil Puzzles and Word Games for the first time in 1979 and actually spread from the U.S. to Japan, where Japanese publisher Nikoli renamed it “sudoku.” In 1997, New Zealand judge Wayne Gould rediscovered sudoku in a Tokyo bookstore, began producing the puzzles on his computer, and pitched a book to the London Times in 2004. Sudoku became a transatlantic hit when Peter Mayer at the Overlook Press, Esther Margolis at the Newmarket Press, and Matthew Shear at St. Martin’s struck deals to publish U.S. titles. Today, St. Martin’s has 12 million sudoku titles in print.

Can we expect to see another sudoku soon, or will it take 25 more years? And can book publishers hope to grab a stake in the next puzzling trend, or are games all going to be iPhone app terrain from here on in?

Read More »

Google Book Search Settlement Update

Though the Google Book Search settlement has been in the news quite a bit, we admit we were glad to get a gloss from the panel of participants in the negotiations at the New York Public Library, “Expanding Access to Books: Implications of the Google Books Settlement Agreement,” on July 28. While the main points of the settlement have been widely covered (and are also available at http://books.google.com/googlebooks/agreement), here are a few questions we learned the answers to yesterday.

Which books are covered by the settlement?

The settlement only concerns in-copyright, out-of-print books. Google will continue to digitize, index, and preview these books. Institutions can buy full-access subscriptions, and each public and university library in the U.S. will receive one free terminal, from which users will have full access to the entire catalog of books.

How much of these books can a user read?

In the case of out-of-print, in-copyright books whose rights holders have not yet come forward, the default access option for a regular user is as follows. The user can read up to 20% of the portion of the book surrounding the search term and can print 20 pages at a time or copy and paste 4 pages at a time.

Can you download content onto your computer or electronic device?

No.

What happens when a rights holder comes forward?

The settlement creates a nonprofit Book Rights Registry, with Michael Healy as its Executive Director (the search is on for his BISG replacement). The Registry’s purpose is to locate and represent titles’ rights holders (thus helping to solve the problem of orphan works). Once a rights holder claims a book, he or she determines all the options regarding price, display, and purchase of the work.

Who is funding the Book Rights Registry?

Google is making an initial payment of $125 million to fund the registry, resolve existing claims by authors and publishers, and cover legal fees.

Speaking of money, can users buy the books, and what will they cost?

By default, Google determines the price of each book based on features such as genre, publication date, and length. The default prices range between $2 and $29, with most books costing around $6 or $7. Rights holders can set their own prices for their books, or can make them free. Once a user buys a book, Google receives 37% of the proceeds and the rights holder receives 63%. (If an orphan work is purchased, the money goes into escrow for five years to give the rights holder a chance to come forward. After that, any unclaimed funds go to support the Registry or to charitable causes.) In the case of in-print books, the display is turned off by default, though the rights holder can turn on “preview” and “purchase” options.

What about books with illustrations?

Art for which copyright has been established will appear in the books. Otherwise, images will appear as white boxes until they are claimed and approved. This agreement only applies to books published through January 5, 2009, and Richard Sarnoff, Co-Chairman of Bertelsmann Inc. and a member of the AAP Board of Directors, stressed that the settlement is not “the future of publishing.” “What the settlement is really about is horses and barns,” he said. Since Google has already made digital editions of many books available, the key is to “saddle the horse and ride it somewhere.” The idea is to expand access without letting value leak out of the publishing industry.

When Michael Cader of Publishers Marketplace asked David Drummond, Google’s SVP Corporate Development and Chief Legal Officer, what the business plan is, Drummond wouldn’t really answer, but one thing’s for sure: We can expect to see more from Google Books. “We don’t even see this,” Drummond said, “as the way Google will ultimately be involved in publishing.”

Bookview, August 2009

PEOPLE ROUNDUP

Rodale CEO Steve Murphy is leaving the company and will be replaced by Maria Rodale, who also continues in her role as Chairman of the Board.

Don Linn, SVP and Publisher of the Taunton Press, is leaving to launch a digital publishing house, Quartet Press. Linn will have principal responsibility for Quartet Press’ Finance, Administration and General Management. His partners in the digital publishing start-up include Kassia Krozser of Booksquare; Kirk Biglione of Medialoper; and Kat Meyer, long-time book marketer for trade and academic presses. Quartet Press anticipates a Fall 2009 launch with the house’s romance imprint, Quench Romance!, with plans to expand into additional categories and service offerings in the near future.

Read More »

Summer at The Chatauqua Institution

From CIs Flickr Stream, taken by chrisforsyth

From CI's Flickr Stream, taken by chrisforsyth

In 1995, Disney’s then-CEO Michael Eisner created the Disney Institute, his commercial homage to the Chautauqua Institution, a 135-year-old center of learning and recreation in western New York that comes alive for nine weeks every year.  Disney Institute, which is located on the periphery of Disney World, never became as successful as Eisner had hoped, but Chautauqua continues to draw about 145,000 visitors each summer. Founded in 1874 as a training camp for Sunday school teachers, the institution is now multidenominational, and this year a Jewish Life Center opened, with a full program of well-attended classes and seminars and inter-religious activities.  In 2010 it will host a Book Week, when authors will have several opportunities to speak and autograph their books. (For more info, contact us.) Read More »

Publishing in China

While the rest of the world suffers the economic squeeze, the government-run Chinese publishing industry has counterintuitively managed to cultivate opportunity for expansion both for local entrepreneurs and international publishers. Talk of less state interference and mounting interest from foreign markets is encouraging some publishers to brave the censors, fears of piracy, and the cultural divide and head east.

China’s publishing industry (guest of honor at this year’s Frankfurt Book Fair) is currently regulated by assigning ISBN numbers only to state-owned publishing houses, forcing both local and foreign publishers to partner with them. Foreigners must also commit to a venture with a Chinese company that represents the majority of shareholders. Read More »

Bunny-Eat-Bunny World

A much-anticipated panel on children’s books at NYU‘s Summer Publishing Institute brought out an amazing array of publishing talent, with newly minted literary agent Brenda Bowen moderating. Included in the lineup were Ellie Berger, President of Scholastic Trade Publishing; Megan Tingley, Publisher of Little, Brown Books for Young Readers; Don Weisberg, President of Penguin’s Young Readers Group; Felicia Frazier, SVP and Director of Sales at Penguin, and Jean Feiwel, SVP and Director, Macmillan Children’s Publishing Group. Read More »

My Brilliant [New] Career

Last year’s “Black Wednesday” was a dark day for publishing, and plenty of dark days have followed. But with the challenge has come opportunity, and some of those who found themselves out of office jobs suddenly had the chance to recognize dreams of working for themselves.

“It was the first time I’d ever been laid off,” says Kara LaReau, who was let go from her position as an executive editor at Scholastic and has formed Bluebird Works Creative Consulting. “It was important for me to have that experience, not that I’d wish it on anyone, but it gave me the opportunity to do some soul-searching.”

“I’d always had side projects going on, and now I’m noticing that the side projects are my work,” says Leslie Jonath, who was at Chronicle for eighteen years and is now an independent multimedia packager. “You have to figure out what you’re doing for love and what you’re doing for money, and where you can make those things overlap. The chance to get back to what I loved doing has been really great.” Read More »

The Publishers: Colin Robinson and John Oakes

Colin Robinson, former Publisher, Verso Press and The New Press, and Scribner senior editor; John Oakes, former Grove Press Editor and founder of 4 Walls, 8 Windows
ORBooks

The Model

Sell books directly to the customer, or through independent bookstores, in either print-on-demand format or as e-books. No returns, so selling and buying on a “measured basis” is essential. Promote the books heavily before and after publication, with a marketing budget of $25,000 to $100,000 per title. If a book is successful post-publication, sell the paperback rights to a traditional publisher.

The Books

Both fiction and nonfiction, with a “distinctive progressive edge, reflecting the new era of the Obama presidency and the economic and environmental challenges it faces.” Up to two books published per month, beginning in September.

How It Happened

“It wasn’t entirely a surprise to me that if they were making layoffs at Simon & Schuster I was going to be one of the first,” says Robinson, who wrote about the experience in the London Review of Books in February. “I thought, ‘If I do get laid off, I’m going to try to start something on my own.’ I’m very excited. I wonder why I didn’t do this before.” To fund their venture, Oakes and Robinson put in money of their own as well as finding investors.

“[Book publishing] is in a state of turmoil, and it’s not due to the economy,” Oakes says. “It’s a fundamental sickness in book publishing, and it’s not because people aren’t reading, and it’s not because there aren’t fantastic writers with incredible ideas out there. It’s because the actual physical system doesn’t work. For years now, the book publishing industry has been overproducing titles. We’ve been paying a ton of money for a few books. We’ve been swamping reviewers and, for that matter, readers and bookstores with books. It’s not because publishers are stupid, but because we’re frantic. What’s amazing to me is that big companies aren’t redoing the whole goddamn thing. But they’re just too deeply tied up with the system the way it is. The people who are making money are the exception rather than the rule. It’s a fundamentally unhealthy business . . . We are absolutely willing to work with anyone—it’s very difficult to ignore Amazon, Ingram, and Baker & Taylor—but we will not lease a warehouse. You can’t return them books.”

Still, the company will rise or fall on the quality of its titles. “You can be as creative as you possibly can be about the technical side of the business,” says Robinson, “but in the end, publishing can only work if the books are books that people want to read. I don’t think you can get round having a good list by publishing it in a clever way.”