Trendspotting 2010: Anthony Forbes-Watson

Anthony Forbes-Watson is the Managing Director of Pan Macmillan (UK).

Grimly bookended by the collapses of Woolworths and Borders, 2009 was suffused with the smell of crisis and peppered with job loss announcements, but ended up being merely bad rather than catastrophic, with sales forecast to be only a little down on the year before. It was the mix that made the year tough: Fiction brands hit their targeted chart spots only to be knocked off the top quickly by the next blockbuster, their sell-on curtailed by anxious consumers, and with the demise of Richard and Judy, no mid-market surprises to compensate. In broad terms, the big houses suffered while the smaller ones flourished, and the end of Borders, with its support for the unusual voice or quirky angle, only made more selective the already Darwinian bottleneck in our channels to market. Stephenie Meyer and Dan Brown sucked much of the oxygen out of the rest of the fiction market and in the run up to the holiday season, out of the nonfiction celebrity market too, leaving the industry with a fresh legacy of unearned advances. The polarizing effect of risk aversion increased and in general, advances reduced for all but the most surefire bestselling brands.

I heard some marketing guy once opine that Price = Cost + Emotion, and the 70% discounts offered by some retailers this Christmas suggest they’re not all that confident about the Emotion bit. What Emotion there was came in the shape of Immortals, Angels and Zombies, the familiar roar of the biggest brands and the promise of substantial sales at last from digital publishing. In a year full of new devices, price wars around those devices, all sorts of new apps and enhanced editions, Kindle was finally launched, while Google and Apple came closer to doing so, and an intensified focus on piracy hinted at the promise of real business to come, and soon. We can hope that what we lose in bricks and mortar we may more than gain in digital sales, the overwhelming majority of which are made so far to those over 35 years old: Now all we need to do is get people to pay a reasonable price for them.

Book View, January 2010

PEOPLE ROUNDUP

In December, Jenny Frost stepped down as President and Publisher of Crown, after a reorganization that split off the information and audio units. She may be reached at jennyfrost [at] verizon dot net. Doubleday Canada’s Maya Mavjee will relocate to succeed Frost overseeing the smaller Crown division.

Bonnie Ammer has resigned from her position as Random House EVP, International Sales. Also at Random House: Andrew Stanley, VP, Sales Director for Special Markets, Proprietary Sales will be relocating to London in January, where he will take a position with Random House UK. His replacement will be appointed in the new year.

Brant Janeway is leaving his advertising positions at The Daily Beast and Book Movement.com to join Macmillan Audio as Marketing Director. He was Director of Advertising at Random House from 2006 to 2009. Read More »

Finding the Edge of Engage: ad:tech New York 2009

Publishing Trends thanks marketing consultant Rich Kelley for this piece.

What’s the new frontier for targeted online ads? Could the long tail go bankrupt? What does social media offer that social networks don’t? Publishers, advertisers, and service providers flocked to ad:tech at the Javits Center in early November for three days of 60 panels and presentations to find out what’s working—and what isn’t—in online advertising.

Facebook claims that 50% of its 300 million users return to its pages every day and share 2 billion pieces of content every week. Individual users, fan- and event-page owners can all use Facebook’s new upgraded self-serve Ad Manager to create a variety of targeted pay per click (PPC) ad campaigns. As Online Sales Manager Sarah Smith explained, you can target structured data like location, age/birthday, gender, education, relationship, sexual preference and language—or keywords related to unstructured data like activities, interests, groups, and favorite music, TV shows, movies, and books. Owners of fan pages can even put a widget in their e-mails so that people can sign up as fans from within the e-mail. Companies with multiple ads can use the bulk upload tool to optimize keyword targeting. Smith reported that promo codes and questions in text ads have increased clickthrough rates. Surprisingly, including “% off” depresses response.

New moms are quick to use social media to find information and help schedule their busy lives according to marketers from BabyCenter, iVillage.com, and Nielsen. “91 percent of moms won’t leave home without their cell phones,” reports BabyCenter Group Publisher Michael Fogarty. BabyCenter earns mothers loyalty with its free text message service, “Booty Caller,” timed to their ovulation cycles. Fogarty also revealed the ways that having a baby changes mothers’ clothes shopping preferences. Highest-ranking purchase criteria before baby were design, self-expression, color and sex appeal. Post-baby, mothers look for comfort, price, versatility, and ease of cleaning. 81 percent of moms say the internet has made them more informed about health issues. Targeted social media like the mom blogs on BabyCenter and iVillage perform a service larger social networks don’t. When a mother asked “When do I tell my child there’s no tooth fairy?” on Facebook, she received snarky responses. Asking mom blogs the same questions prompted shared experiences and sympathetic advice. According to iVillage EVP Jodi Kahn, the 166,000 posts about Twilight on iVillage became a way for parents to discuss sex with their sons and daughters. Read More »

Bringing Bandes Dessinées to the U.S.A.

Alpha by Jens Harder

Rights to Jens Harder's Alpha are available in the United States.

“I don’t know why, but there are often naked persons in French comics,” said Sylvain Coissard of the Sylvain Coissard Agency. He was one of the panelists at the French Publishers’ Agency’s “From Bande Dessinée to Graphic Novel: Drawing Two Traditions Together,” which took place in November at NYU’s Maison Française. Coissard was speaking about some of the obstacles that French publishers face when trying to sell comic book rights to American publishers, but both sides agreed that there are also plenty of opportunities for the French and Americans to work together.

There are now 265 comic book publishers in France, said Thierry Groensteen, Comics Historian and Publisher of Actes Sud’s Editions de l’an 2, to the point that the market is “saturated.” 3,592 new comic books* were published in France in 2008. The market is divided into four different divisions: the traditional Franco-Belgian comics (of which Tintin is the best-known example, but 43% of the new comics published in France in 2008 were in this genre); manga (which appeared in France in the early 1990s and made up 40% of the new comic books published in 2008); graphic novels (10%); and U.S.-imported superhero books (7%). New Franco-Belgian titles, which are usually 48 pages long and focus on humor and adventure, are capable of selling 100,000 copies, and 50% of them sell between 50,000 and 100,000 copies. In 2008, humor comic Titeuf #12 sold 1,832,000 copies (bringing total sales since 1992 to over 20 million!). Read More »

App Attack: Mobile Reading

Though we’ve recently noticed a few more Kindles on the subway, mobile phones are infinitely more common. As more consumers choose to read e-books on their smartphones rather than purchase standalone e-reading devices, publishers are working to create apps and other iPhone-ready content.

Flurry, a company that provides analytics to mobile phone application developers, found that e-book usage on smartphones increased 300% between April and July 2009. In September, for the first time, more book apps were released to the Apple iTunes store than games. And in October, one of every five new iPhone apps was a book. “The sharp rise in e-book activity on the iPhone indicates that Apple is positioned take market share from the Amazon Kindle as it did from the Nintendo DS [for video games],” Flurry concluded.

And while reading on mobile phones is often perceived as being a more popular activity in foreign countries like Japan than in the United States, a study by e-book application developer Wattpad reported that, in October, the United States surpassed Indonesia as the country with the highest mobile phone ebook consumption in the world. Wattpad attributes the increase to the popularity of the iPhone. Read More »

Book View, December 2009

PEOPLE ROUNDUP

Madeline McIntosh has returned to Random House in the newly created position of President, Sales, Operations, and Digital. Her direct reports include Andrew Weber, SVP, Ops & Technology; Jaci Updike, SVP, Director, Random House Adult Sales; Joan DeMayo, SVP, Director, Children’s Sales and Director, Special Markets Sales; and Bonnie Ammer, EVP, International Sales. In addition to her U.S. responsibilities, McIntosh joins the Random House International Executive Board.

Elisabeth Dyssegaard has left HarperCollins, where she oversaw Smithsonian Books, to become Editor-in-Chief at Hyperion, following Will Balliett’s move to Thames & Hudson.

Neal Goff will be leaving his position as President of the Weekly Reader Publishing Group/Readers Digest as of the end of January 2010. He may be reached at nealgoff [at] gmail.com.

Former William Morrow Publisher Lisa Gallagher has moved to Sanford J. Greenburger. Her new e-mail address is lgallagher [at] sjga.com.

Bloomberg LP announced that it is closing Bloomberg Press, and will try to place the Press’s eight staffers elsewhere in the company.

Jim Benjamin, who was VP Finance & Operations at Sterling, has left the company and may be reached at jabenjamin [at] verizon.net. Laura Swerdloff has joined as an editor. She was previously an associate editor at Broadway.

Former SparkNotes Publisher Dan Weiss has joined Macmillan as Publisher-at-Large for St. Martin’s, reporting to paperback publisher Matthew Shear. Weiss will develop and acquire both fiction and nonfiction properties targeted at “twenty-somethings, Gen Yers, and older young adult readers,” for St. Martin’s as well as other Macmillan imprints.

Dystel & Goderich Literary Management is opening an office in LA, to be run by Michael Bourret, who has been at DGLM for 10 years. He will continue to grow his own list of author clients while also “aggressively pursuing new film and TV opportunities for the agency.”

Don Fehr, who left Kaplan, where he was Editorial Director, as Kaplan reduces its trade presence in order to focus on “core business and audiences,” may be reached at dfehr2 [at] verizon.net.

NAL/Penguin has named Danielle Perez Executive Editor, effective January 4. Perez was Senior Editor at Bantam.

Angela James has been named Executive Editor at Harlequin’s Carina Press. She was Editorial Director at Quartet Press.

Josh Getzler is moving to Russell & Volkening as an agent. He has been at Writers House for the past three years (prior to which he was COO of the Staten Island Yankees). He anticipates building his list of literary and commercial fiction, with a particular bias toward suspense and crime novels.

PJ Mark is moving to Janklow & Nesbit as an agent. He was agent and international rights director at McCormick & Williams. Mark will be replaced by Susan Hobson, who was Co-Director of Foreign Rights at Inkwell Management.

Macmillan Audio has hired Robert Allen as Editorial Director. Most recently he was a co-founder of Brands-to-Books (with Kathleen Spinelli, now at Walter Foster), after serving as Publisher of Random House Audio.

Borders Group has appointed Bill Dandy SVP, Marketing. Art Keeney, who has served in that post since June, will transition to the position of SVP, Store Operations. Larry Norton will move from his current role as SVP, Merchandising and Distribution, to the position of SVP, Merchandising for Adult Trade and Children’s Books. Norton joined the company in August.

In children’s books: Thomas P. Burke has joined Scholastic as SVP, E-Commerce, reporting to EVP and President of Scholastic Book Clubs and E-Commerce Judy Newman. Burke has been at BN.com for the past five years, overseeing merchandising, online marketing, customer experience, design and editorial content. Meanwhile, Rachel Bader has left Scholastic Media, where she was Director of Licensing and Consumer Promotion, to become Licensing Director, Packaged Goods and Promotions, at Chorion. She reports to Robert Traub, SVP Licensing for The Americas at Chorion.

Christine Duplessis has joined Penguin Children’s as Associate Director of Paperback, Series and Mass Merchandise Marketing. She was Marketing Manager at Atria and Washington Square Press. . . . Harper Children’s Executive Editor Susan Rich has joined Little, Brown Children’s in the new position of Editor-at-Large, where she will edit a new series from Lemony Snicket (a.k.a Daniel Handler) and other titles. . . . Daniel Nayeri is joining Houghton Mifflin Harcourt Children’s Clarion imprint as Editor. He has worked as a children’s librarian, a literary agent, and an in-house and freelance editor, and is the co-author of the YA novel Another Faust.

Michele Wetherbee is returning to HarperOne as Creative Director. She has held art/creative director positions at Harcourt, O’Reilly Media, and the University of California at Berkeley.

David Leach has been named Director of Book Sales at Greenleaf Book Group. He had been National Key Account Manager, Special Sales, at Thomas Nelson.

PROMOTIONS AND INTERNAL CHANGES

Jane von Mehren announced that Random House Trade Paperbacks’ Kerri Buckley has been promoted to editor. She joined the company in 2004. Caitlin Alexander is being promoted to Senior Editor and will acquire fiction and nonfiction in hardcover and trade paperback.

Kathy Schneider announced that Angie Lee has been promoted to VP of Marketing at Harper. Lee joined the company in 2005 as a Senior Marketing Director in the Collins division. Prior to joining HC, Lee was a Marketing Director at Teach for America and also held positions at News America Marketing, a promotional agency under the News Corp umbrella. . . . Peter London has been promoted to Director of Permissions, effective immediately.

At St. Martin’s, Alyse Diamond has been promoted to editor, continuing to report to Kathy Huck. She has been at SMP since 2005, focusing on nonfiction (though she also acquired a middle-grade fiction series.)

At Blake Friedmann in the UK, Oliver Munson has been promoted to full-time agent.

Shelf Awareness reports that Tyson Cornell’s job as Director of Marketing and Publicity at LA’s Book Soup has been eliminated. He may be reached at tyson.cornell [at] gmail.com. Vroman’s is in the process of buying Book Soup, whose founder and owner, Glenn Goldman, died early this year.

UPCOMING EVENTS

The Mark Logic Digital Publishing Summit will take place on December 10 at the Plaza Hotel in New York. Columnist and ex-Publisher of the Wall Street Journal Gordon Crovitz, Outsell’s David Worlock, and Shannon Holman of McGraw Hill Higher Education will speak at the free, day-long seminar.

BAM’s Eat, Drink & Be Literary brings major contemporary authors to Brooklyn’s BAMcafé for dinners, readings, and engaging discussions. Evenings begin at 6:30pm with a buffet and wine, accompanied by live music. Following dinner, authors read from and are interviewed about their work, take questions from the audience, and sign books. Speakers this season are Wallace Shawn (January 7, 2010), E. L. Doctorow (January 21), Lynn Nottage (February 11), Sam Lipsyte (March 11), Colm Tóibín (April 8), Joshua Ferris (April 22), Jayne Anne Phillips (May 6), and Sam Shepard (June 3).

On February 1, the New York Center for Independent Publishing (NYCIP) will present “The Next Chapter in Publishing,” an intensive one-day conference designed to meet the needs of independent publishers and writers by exploring the changing technologies of the publishing industry. Speakers include Jeff Rivera of GalleyCat, Chris Kenneally of the Copyright Clearance Center, and Mark Coker of Smashwords.

Reading in a Digital Age

A panel discussion on “Reading in a Digital Age” at CUNY’s Macaulay Honors College engaged students and their elders through the dinner hour on November 11—with enough questions following the formal session, to keep the speakers tied up well past the program’s formal end time. Moderated by Bill Goldstein, founder of the New York Times Books section online, and Times reviewer for Today in New York, panelists included Adam Moss, editor of New York Magazine; Lisa Holton, former president of Scholastic Books and founder of Fourth Story Media; Ben Vershbow, now a digital producer in Strategic Planning at the New York Public Library, and previously a fellow at the Institute for the Future of the Book; and Macaulay Dean Ann Kirschner, author and long time digerati, who recently wrote about the explosion of reading experiences now available to the reader in an article for the Chronicle of Higher Ed on “Reading Dickens Four Ways.” Read More »

Do You Do Good?

Each year we celebrate publishers, agents, authors, and others in the publishing world donating effort to charities, volunteering, and otherwise doing good.  If you would like to nominate someone–or yourself–to be included in the article, please let us know.

For inspiration, here are publishers doing good in 2008.

Book View, November 2009

PEOPLE ROUNDUP

Steve Rubin, former Doubleday Broadway President and Publisher, who began at Bantam Books in 1984 and was most recently Random House Publisher-at-Large, has been named President and Publisher of Henry Holt, reporting to Macmillan CEO John Sargent. Dan Farley will now focus exclusively on his other job as President and Publisher of the recently formed Macmillan Children’s Publishing Group, also reporting to Sargent.

Paul Von Drasek has been named Trade Sales Manager of Capstone Publishers. He was Executive Director of Sales at Houghton Mifflin Harcourt.

Mikyla Bruder has been named Associate Publisher at Timber Press, which was acquired by Workman in 2006. She was previously Executive Editor in the Gift division at Chronicle. Meanwhile, Chronicle announced that former Ten Speed Press Publisher Lorena Jones has taken over as Publishing Director. Jones will begin a digital food and drink publishing program and oversee Chronicle’s food and drink list as a whole. She left Ten Speed in November 2008, prior to Random House’s acquisition of the company.

Former Pantheon Publishing Director Janice Goldklang has joined Globe Pequot Press as Executive Director of Editorial, responsible for all trade programs. Steve Culpepper has the same title and is responsible for the regional travel and outdoor recreation programs.

Crown Executive Editor Heather Jackson announced that, having “thoroughly enjoyed nearly two decades in publishing,” she has resigned in order to “create and produce content in other media, as well as keep a hand on a few editorial projects each year.”

Brendan Cahill has moved to Jane Friedman’s Open Road Integrated Media as VP Publisher. He had been a Senior Editor at Gotham before attending Wharton, where he received his MBA. Most recently, he was at Boston Consulting Group.

Nick Trautwein has been hired as Senior Editor at the New Yorker, succeeding Emily Eakin. He was an editor at the Penguin Press.

Will Pesce, President and CEO, and Steve Smith, EVP and COO, of John Wiley announced the retirement dates and successors for Steve Kippur, EVP and President, Professional/Trade (retirement date July 31, 2010; successor Mark Allin); Eric A. Swanson, SVP, Scientific, Technical, Medical, and Scholarly (retirement date October 31, 2010; successor Steven Miron); and Bonnie Lieberman, SVP & General Manager, Higher Education (retirement date April 30, 2011; successor Joseph S. Heider). Heider will be promoted to the role of VP and COO of global effective May 1, 2010 and will continue to report to Lieberman.

Andrews McMeel has hired Linda Jones as SVP of its calendar and greeting card and Accord Publishing divisions, reporting to CEO Hugh Andrews. Jones was SVP Merchandising at Borders.

Abrams has hired Veronica Wasserman as License and Brand Manager for Children’s and Amulet Books. Wasserman previously worked in the Penguin Children’s licensing department.

Diane Bailey is joining HarperCollins as SVP of Human Resources, replacing Jim Young, who left earlier in the year. She will oversee all Human Resources functions for HarperCollins worldwide and sit on the executive committee. She was most recently at Heineken USA.

George Bick has joined the Doug Grad Literary Agency as an Associate Agent. He was most recently SVP, Director of Sales and Associate Publisher at HarperCollins.

Mary Grey James, a former book buyer for Ingram, has joined East/West Literary Agency as a partner agent. James serves as VP and President-elect of the Women’s National Book Association.

PROMOTIONS AND INTERNAL CHANGES

Simon & Schuster EVP, Operations Dennis Eulau has also been named CFO. Eulau takes over from David England, who has resigned. The company has hired David Byrnes in the new position of VP, Finance and Strategic Planning, reporting to Eulau. Elsewhere at Simon & Schuster, Kerri Kolen and Sarah Hochman have been promoted to the position of Senior Editor.

Ben Sevier has been promoted to Executive Editor at Dutton.

Julie Will has been promoted to Executive Editor at Rodale.

John Freeman, former president of the National Book Critics Circle, has officially been appointed Editor of Granta. He was appointed Acting Editor in May after the departure of Alex Clark and will be based in New York and London. His book The Tyranny of Email was published by Scribner in October.

Alison Donalty has been promoted to Executive Art Director in HarperCollins’s Children’s division. She began at HarperCollins in 1994 as an Assistant Designer.

At Dial Press, Noah Eker has been promoted to Editor.

DULY NOTED

Beginning in March 2010, American Vampire, a comic from Vertigo (DC Comics), will be released each month, including two stories: one by short story writer Scott Snyder and the other by Stephen King. King will write about Skinner Sweet, a bank-robbing, murderous cowboy of the 1880s who becomes a new breed of vampire. Snyder’s half will tell the story of a vampire in America during the 1920s. Both stories will be drawn by Rafael Albuquerque, who will continue the series with Snyder after King’s story ends.

UPCOMING EVENTS

The first Self-Publishing Book Expo will be held Saturday, November 7. The press release quotes Bowker figures claiming that the number of books self-published in 2008 increased 132% over the prior year. With a total of 285,394 titles, on-demand publishing surpassed traditionally published books for the first time. The Expo will feature panels and over 25 exhibitors, including authors, self- publishers, and POD companies, and was created by Diane Mancher and Karen Mender.

The Mercantile Library Center for Fiction honors Gerry Howard and announces the recipient of the First Novel Prize on November 9.

“The Wall in Our Heads,” the 2009 Words Without Borders fundraiser, also takes place on November 9. The evening features readings from the group’s new anthology, The Wall in My Head: Words and Images from the Fall of the Iron Curtain by Paul Auster, Siri Hustvedt, and Peter Schneider. You can buy tickets here.

Reading in a Digital Age,” a panel discussion moderated by Bill Goldstein and featuring, among others, New York Magazine’s Adam Moss, the NYPL’s Ben Vershbow, and Fourth Story Media’s Lisa Holton, takes place November 11 at CUNY.

Sonny Mehta, Chairman and Editor-in-Chief of the Knopf Doubleday Publishing Group, has been named the 2009 winner of the Asian American Writers’ Workshop’s Lifetime Achievement Award. The Workshop will hold a cocktail reception and gala dinner in Mehta’s honor on November 13, at At Vermilion. Mehta will receive the award from the Sri Lankan-born Canadian novelist Michael Ondaatje. The dinner marks the beginning of Page Turner: The Inaugural Asian American Literary Festival, a two-day event showcasing award-winning authors reading together at the powerHouse Arena in Dumbo, Brooklyn.

The Independent Booksellers of New York City (IBNYC) unite to celebrate Independent Bookstore Week, “a citywide event highlighting the diverse cultural contributions made by indie bookshops across the five boroughs,” November 15–21. The week will kick off with a party at powerHouse Arena and will conclude on America Unchained Day. A special poster designed by New Yorker cartoonist Bruce McCall will be on display in participating shops and available for sale. The IBNYC is an alliance of booksellers working together to promote the cultural, literary and economic benefits of shopping at New York City’s over 60 independent bookstores.

2009 Industry Survey

Please take our survey! It’s short and sweet and covers three topics: books based on blogs, wining and dining,  and publishing pop culture.

http://www.surveymonkey.com/s.aspx?sm=pBCdLIwMQphdFn_2fUUEX6AA_3d_3d

For each survey respondent, we will donate to this high-poverty NYC middle school’s classroom library project on DonorsChoose.org.