Established in 1990, MARKET PARTNERS INTERNATIONAL INC. (MPI) is a consulting firm whose focus is book publishing. Its principals have over 40 years of industry experience in strategic planning, content development, marketing, sales and fulfillment, operations, and executive search.

MPI has been retained by the ten largest US trade book publishers and the five top consumer book direct marketers in the US, the most successful online retailer, three of the largest US magazine publishing companies, the largest printer in North America, the licensors of the five most visible children's characters, and by more than a dozen international clients in six countries. Its principals are routinely quoted in The Wall Street Journal, The New York Times, Business Week, and Publishers Weekly.

In 1998 and 1999, MPI hosted two publishing conferences: Books Over Troubled Waters (with The Idea Logical Co.) and Publishing Direct: Connecting to the Consumer (with Black and Co.), for senior executives on the roles of marketing, branding, technology, and the Internet in the future of publishing.

For more information, visit www.mpi-us.com.