Category Archives: Uncategorized

The Next Wave of Content, Ads, UGC, Communities: MIXX 2009

[This is a guest post by Rich Kelley, a New York–based marketing consultant. Follow him on Twitter here. Thanks, Rich!] Tim Armstrong, AOL’s new CEO, divides internet history into three phases. The first phase was about access—remember dial-up modems and limited bandwidth? The second phase, when browsers and search engines competed for eyeballs, was about…Continue Reading

Book Reviews, Revamped

This article is part of our series on how book reviews are changing. Introduction | The New Review | $$$ | Credibility and the Blog Blurb Question | Bloggers’ Frustrations | Meanwhile, in Consumer Book Reviews “The inventions of paper and the press have put an end to . . . restraints. They have made…Continue Reading

Book Reviews, Revamped: The New Review

This article is part of our series on how book reviews are changing. Introduction | The New Review | $$$ | Credibility and the Blog Blurb Question | Bloggers’ Frustrations | Meanwhile, in Consumer Book Reviews Online book reviews don’t necessarily look like their print counterparts, nor do they necessarily cover the same books. At…Continue Reading

Book Reviews, Revamped: $$$

This article is part of our series on how book reviews are changing. Introduction | The New Review | $$$ | Credibility and the Blog Blurb Question | Bloggers’ Frustrations | Meanwhile, in Consumer Book Reviews Book reviews have never made much money. In his 2007 article “Goodbye to All That,” Steve Wasserman, Managing Director…Continue Reading

Book Reviews, Revamped: Credibility and the Blog Blurb Question

This article is part of our series on how book reviews are changing. Introduction | The New Review | $$$ | Credibility and the Blog Blurb Question | Bloggers’ Frustrations | Meanwhile, in Consumer Book Reviews Whether or not book reviews lead directly to increased sales, the fact is that online book reviewers have deep…Continue Reading

Book Reviews, Revamped: Bloggers’ Frustrations

This article is part of our series on how book reviews are changing. Introduction | The New Review | $$$ | Credibility and the Blog Blurb Question | Bloggers’ Frustrations | Meanwhile, in Consumer Book Reviews Despite the advantages of reviewing online, serious book bloggers have to battle through a mass of flimsy and badly…Continue Reading

Book Reviews, Revamped: Consumer Reviews

In 2007, we wrote about a new book publicity trend: ARC giveaway programs, in which publishers provide early copies of books to citizen reviewers through book sites or their own sites. Two years later, these programs have grown quite a bit. Details on a few: BookBrowse.com First Impressions Publisher’s fee: $750/promotion; members pay $30/year. Titles…Continue Reading

How to Get a Job in Publishing

This is a guest post by Marian Schembari, who just got her first publishing job, working at Jane Wesman Public Relations as an associate publicist. She graduated from Davidson College this year with a degree in Sociology of Gender. She has started a blog for other recent grads who want to get into publishing–check it…Continue Reading

Amanda Hesser and Merrill Stubbs Launch food52

Today marks the official launch of food52, Amanda Hesser and Merrill Stubbs‘s new food site geared toward serious home cooks. The site’s first project, a crowd-sourced cookbook, will be published by HarperStudio in late 2010. Hesser is an author and the former New York Times food editor and editor of T Living. Stubbs is a…Continue Reading

Freelance Publicists 2009

You may not have been counting as closely as we have, but our freelance publicist contact sheet has about 50% more entries than it did when we first started running it in 2004. In addition, freelance publicists are increasingly offering brand development and online strategies to their lists of services. As they are forced to…Continue Reading