Category Archives: Uncategorized

Book Clubs: They’re Alive

Say “book clubs” today and most people think Oprah and Twitter. (Yes, Twitter: Picador recently announced its new 140-character book club. Followers will be able to correspond with the featured books’ authors and editors and win free copies of the books.) But once upon a time, book club members didn’t win free books on Twitter;…Continue Reading

Hands Across the Ocean

On Shakespeare’s birthday, it seems only fitting to talk about the London Book Fair and what it suggests re: book publishing’s future. It was, as others have said a smaller fair than in recent years, and there were noticeably fewer Americans, with some publishers (viz Random, Scholastic) represented only by their sub rights people. A…Continue Reading

The Ultimate Publishing Blogroll

We are compiling a giant list of publishing blogs for the May issue of Publishing Trends. We’ll also be posting it online and constantly updating it on our BRAND NEW WEBSITE (coming very soon, stay tuned!) What are your favorite publishing blogs? Whether they are about books, design, or writing or are from publishing houses…Continue Reading

Cuba is (not) book country

Last week a group of publishing folk, moonlighting as humanitarian aid workers, invaded Cuba. We spent the week in Havana and its environs and – because it was the 10th Havana Art Biennial – found ourselves immersed in a vibrant city-wide exhibition that focused on third world and Latino artists. Havana is a mass of…Continue Reading

Publishing Business 2009: Cloudy with a Chance of Sunshine

Unlike the atmosphere at SXSW, the mood at the 2009 Publishing Business Conference & Expo was a bit subdued. It might have been the chilly New York weather or the beige Marriott Marquis carpeting—or maybe it was the panels reflecting the current state of the publishing industry, with titles like “Book Publishing and the New…Continue Reading

Search Engine Strategies Conference 2009

PT thanks New York–based marketing consultant Rich Kelley for his reporting. Social media and search had quite a mashup at this year’s Search Engine Strategies Conference. For three days, 5500 attendees alternated between panels on social media optimization strategies, talks on Google’s new AdWords interface, tuning websites for search, and much more. For its opening…Continue Reading

SXSW Interactive 2009

Much has been written about this year’s SXSW Interactive Festival in Austin, where game developers rubbed shoulders with web marketers, and the publishers that attended were confronted at one panel by exasperated authors and bloggers. But now that the bytes have settled (or healed, as the case may be), what are the useful takeaways? Most…Continue Reading

Book Publishers Are Scarce at SXSW

Book publishers–and agents–are scarce at SXSW’s Interactive Festival, and when they do show up, they’re not always treated with love and respect (see Booksquare’s “New Think? Not So Much”), but at worst it’s a love-hate relationship between the digital crowd and the page turners. At best–and there is a bright side–it’s because this crowd (about…Continue Reading

From Production to Interaction

For those of us who are in the business of keeping abreast of industry trends, this week will rank as one of the busiest, filled with all manner of diverting events. It started tamely enough with the American Book Producers Association‘s annual conference, which had actually been moved from the end of last year to…Continue Reading

Twitter Trends on Trend Central

Trend Central is a great site that covers up and coming people and trends in music, lifestyle, entertainment, and media. Today their topic is what’s new with Twitter, including: Twitter Branding: Want to check out how the competition is using Twitter? A new directory of tweeting brands, Twitter Tracker, compiles real-time updates from companies using…Continue Reading