Category Archives: Uncategorized

Branding by Video

It turns out Simon & Schuster, who has been gaining press attention with the release of its “Behind the Book” video series, isn’t the only publishing company that’s been building its video cache. We’ve decided to gather a few together for viewing. Here’s a little background in case you missed it: S&S uploaded 5 videos of book…Continue Reading

Columbia Publishing Course 2014 Super-Grad

The super-grad is back! The Columbia Publishing Course (formerly the Radcliffe Publishing Course) graduates are back in action with backgrounds and hobbies just as impressive as past years’. Publishing Trends has once again created an amalgam of the most exotic and surprising parts of the students’ biographies, so the industry can see the type of superhuman Publishing Course graduates with…Continue Reading

Second Screens and Customization: Digital Kids Conference at Toy Fair 2014

Article written with reporting from Kimberly Lew and Lorraine Shanley. Books and toys often present licensing opportunities for the author or brand, but this year’s Toy Fair further proved how closely these industries are linked when it comes to selling to parents and children. This was also the first year that Toy Fair partnered with BEA…Continue Reading

As the World Turns: Discussing Global Change at Publishers Launch Frankfurt 2013

Publishers Launch Frankfurt had a banner lineup, including HarperCollins‘ Charlie Redmayne, Osprey‘s  Rebecca Smart, Amazon‘s Russ Grandinetti, Wattpad‘s Alan Lau, and Goodreads‘ Otis Chandler, among others. The theme of the day was how different companies and countries are managing global change. In the morning, Russ Grandinetti from Amazon shared data about its worldwide ebook and…Continue Reading

Columbia Publishing Course 2013 Super-Grad

They’re back! Year after year, the Columbia Publishing Course (formerly the Radcliffe Publishing Course) introduces a preternaturally cosmopolitan and accomplished cast of students to the world of book and magazine publishing. Just as dutifully, every year Publishing Trends collects the most surprising and impressive tidbits from the students’ biographies and constructs a single (slightly more)…Continue Reading

Luke? Darth Vader? Who has The Force behind them in this month’s battle of the ereaders?

February was a numbers game, as many analysts sifted through data to try to gauge which ereader was faring the best in the marketplace. With statistics shared at the O’Reilly Tools of Change for Publishing conference, as well as results from studies in anticipation of the Apple iPad 3, it’s unclear who exactly is topping…Continue Reading

How a 21st century publisher thinks: an interview with Louis Rosenfeld of Rosenfeld Media

A ubiquitous sight at WebVisions was the Rosenfeld Media book cart which offered for sale all 8 of the books published to date. One of the conference sponsors, Rosenfeld Media specializes in books about user experience and Louis Rosenfeld, its founder and publisher was the first day’s keynote speaker. Editorial Contributor Rich Kelley sat down with…Continue Reading

Publishers Launchpad at DBW

Over the three days of Digital Book World this week, 12 startup companies were given a chance to strut their stuff in a series of sessions called Publishers Launchpad, which had new companies pitch their business ventures in short presentations back-to-back.  The first session was part of Monday’s Publishers Launch Children’s Publishing Goes Digital conference,…Continue Reading

Just Kids: Publishers Launch Children’s Publishing Goes Digital at DBW

Kicking off the week of the Digital Book World conference was Publishers Launch Children’s Publishing Goes Digital day, where speakers from the children’s book community discussed how the market is changing in the digital era. Representatives from start-ups and traditional publishers and authors, as well as trends analysts, were on hand for the January 23rd…Continue Reading

People Roundup, January 2012

PEOPLE Macmillan President, Brian Napack, has left the company, where he had also served as Chairman and CEO of Scientific American. He will announce plans early in 2012. Also at Macmillan, Kingfisher has hired Brian Buerkle as Associate Publisher, Director of Marketing, replacing Angus Killick who has been named VP, Associate Publisher, Macmillan Children’s. Buerkle…Continue Reading