Rick Joyce Chief Marketing Officer, Perseus Books Group Congratulations, U.S. trade publishers – you have successfully surfed the Conversion Wave. Your frontlist and active backlist are now digital, and the remaining challenges (fixed format, complex conversions, deep backlist, out of print and reverted titles, etc.) are in sight of solution. Can publishers now relax? Nope—the…Continue Reading
Mark Ouimet Vice President and General Manager, Ingram Publisher Services If 2011 was the Year of Change in the book industry with the dramatic rise of digital and with shifting roles and reinvention the new norm, from where I sit, 2012 will be the Year of Collaboration. Basically, we all realize that we can’t do it…Continue Reading
(Version 3.0 of The Conversation Prism infographic first created by Brian Solis and JESS3 in 2008 to map the social media universe by “features and capabilities.”) When Pivotcon kicked off in October, 2010, Douglas Rushkoff christened it the“TED of Marketing.” Programmed and hosted this year by new media guru Brian Solis, Pivotcon brought together 635…Continue Reading
At the Children’s Publishing Goes Digital conference, hosted by Publishers Launch and the Frankfurt Book Fair, and chaired by Lorraine Shanley of Market Partners International and Publishing Trends, some unexpected themes emerged from the assembled speakers: Kids (or perhaps their parents) are not buying ebooks, so (for now) print books are still big. That goes…Continue Reading
PT thanks content developer and marketing consultant Rich Kelley for this piece. When Pulitzer Prize-winner Jonathan Weiner, author of a book on immortality (Long for This World), blogs that he is looking forward to hearing four scientists “talk (and possibly) spar” about the current state of longevity research, you expect he knows something. And World Science Festival…Continue Reading
David Rosenthal, former Publisher of Simon & Schuster and Villard, will launch his general trade imprint at Penguin in January. “You’re starting a new imprint? You mean now?” I keep getting that question, and I can’t blame my skeptical interrogators. Taken together, 2009 and 2010 were the Years of Great Uncertainty in publishing. All of…Continue Reading
Daniel Goldin is the proprietor of Boswell Book Company. He may be reached at daniel [at] boswellbooks dot com. In my twenty-fifth season as a bookseller, and my second as a bookseller-proprietor, I’ve come to believe that the only constant is change. When I started, the local department store still had a book department, and…Continue Reading
Jacqueline Murphy is an agent at Inkwell Management. She may be reached at jacque [at] inkwell.com or on Twitter @JacqueMurphy. Having lately switched my jersey to play for Team Agent after many years running with Team Publisher, what surprised me at once was that that my job hasn’t changed. As citizens of an interconnected ecosystem,…Continue Reading
