Category Archives: Trendspotting

Keeping the Faith: Publisher Agnostic Content

Be it tweets, blog posts, or marketing materials, content produced by book publishers is traditionally about the books they publish. But that’s not always the case. Some publishers are hosting blogs with “publisher agnostic” content, meaning the site will feature books and authors they don’t publish. In fact, some of these websites all but obscure…Continue Reading

The Sound and the Story: Audiobooks and Podcasts

Hey, did you hear season two of Serial has started? Serial’s return was hard to miss on social media last Thursday. People were hungry to hear more of Sarah Koenig’s addictive storytelling and reporting. The keyword is “hear” — Serial, of course, is a podcast, and podcasts are growing in popularity, as are audiobooks. In publishing,…Continue Reading

Adventures in Grown Up Reads for Young Adults

When someone says “YA” the assumption is he or she is referring to YA fiction. It might be time to retire that assumption. There’s a new(ish) YA in town: young adult nonfiction adaptations. This is a genre of young adult books adapted from books written for an adult audience. We’re certainly not the first to…Continue Reading

Survey: Where Do You Get Your Books From?

Here at Market Partners International, we often find ourselves inundated by books to read– from galleys and library rentals to books we’ve bought online or in stores. Looking at our reading queues and seeing the myriad places we get our books from, we started wondering: how do other people in the publishing industry get their…Continue Reading

Come So Far But So Far To Go: Trendspotting in 2013

While 2011 shouted challenges of the digital “Wild West,” 2012 was a year where players tackled new issues in the digital frontier, along with  figuring out exactly what role publishers would – and should —  take moving forward. In many ways, 2012 can be considered a year where relationships became key: from the big merger possibilities…Continue Reading

Trendspotting 2013: Don Linn

DON LINN DIRECTOR CHICAGO DISTRIBUTION CENTER UNIVERSITY OF CHICAGO PRESS  In late 2011, I was asked to peer into my crystal ball and make a few predictions for 2012. Most of them were fairly obvious (“Tablets will outpace the growth of dedicated e-readers”) but one was a little off the beaten path. The prediction was…Continue Reading

Trendspotting 2013: Brendan Cahill

BRENDAN CAHILL PRESIDENT AND CEO NATURESHARE  2013 will be remembered as the year that everything came together. Since the dawn of the current Device Age, media consumption has been headed to a Manifest Destiny that experts have called “Convergence”: a new reality in which consumers can access any type of media they want, anywhere they…Continue Reading

If You Can’t Put ‘Sex’ in a Title, Try ‘Startup’

Every publication tries to live up to its name and is no exception: our focus is on industry trends.  In a recent People Magazine on what’s “In” and “Out,” we talked about how YA novels are moving from an obsession with vampires and werewolves, to one with angels and demons.  Over the years, we…Continue Reading

Trendspotting 2012: Ira Silverberg

Ira Silverberg Literature Director, National Endowment for the Arts When I started working in the mid 1980s, the publishing world was not unlike the one I’m leaving today.  It’s filled with passionate people questioning how the business will get through the latest transitions.  Whether it’s the death of the book club; the decreasing influence of reviews…Continue Reading