Are there search geeks? Spend a day at this year’s Search Marketing Expo (better known as SMX East) and you’ll have no doubt. And any publisher curious about what it takes to connect directly to book buyers would find a motherlode of information here. For the fourth year Internet marketers swarmed the 55 sessions at…Continue Reading
[This is an excerpt of an article, Not So Fast: Flash-Sale Models and Publishers’ Place in the Changing Landscape of Online Retail, which was published in the September issue of Publishing Trends. To receive our newsletter in full, find out how to purchase a subscription here.] Since Publishing Trends last covered them in December 2010, flash-sales have…Continue Reading
[This is an excerpt of an article, Giving Them What They Want: Keeping Up With the New Demand for Audiobooks, which was published in the August issue of Publishing Trends. To receive our newsletter in full, find out how to purchase a subscription here.] Digital audiobook downloads have steadily been increasing, and the latest AAP Sales Report shows…Continue Reading
PT thanks content developer and marketing consultant Rich Kelley for this piece. When Pulitzer Prize-winner Jonathan Weiner, author of a book on immortality (Long for This World), blogs that he is looking forward to hearing four scientists “talk (and possibly) spar” about the current state of longevity research, you expect he knows something. And World Science Festival…Continue Reading
As all aspects of book publishing become digitized, synthesized, and aggregated through metadata systems, it should come as no surprise that galleys are following suit—even the coveted advanced reader’s copies and uncorrected proofs of yore are taking on a new, digital form. Carrying the torch in the e-galley revolution is NetGalley, a company owned by…Continue Reading
The unusual tactics publishers in lesser-spoken languages are using to sell some rights, already. The Millennium Trilogy may be on English-language bestseller lists all over the world, but that doesn’t mean translated literature has “arrived” quite yet. The famous 3 percent of translated books on the US market, according to (who else?) Three Percent at…Continue Reading
Now that Google has gone after content farms, the next frontier for spammers is e-books. Mike Essex, a Search Specialist at UK digital marketing agency Koozai, believes that ebooks are the next frontier for content farmers and is already noticing an increasing number of spam e-books hitting ebookstores like the Kindle Store. He originally wrote…Continue Reading
Google was getting worse. Complaints about its search results began to appear regularly online slightly over a year ago. In December 2009, venture capitalist Paul Kedrosky blogged about the difficulty of finding helpful dishwasher reviews online. He said the experience reminded him of the pre-Google era when search was “completely overwhelmed by spam and info-clutter.”…Continue Reading
Methodology: We calculated each title’s points score based on its position on the respective e-book retailer’s top sellers list, that retailer’s market share, and the average sales ratio between each title in the print book hardcover fiction lists for the past 20 weeks (based on Nielsen BookScan data). Market share was tricky to calculate, especially…Continue Reading
