Category Archives: Featured Articles

BISG’s Making Information Pay Conference: Beyond “Business-as-Usual”; The Age of Big Data

Book Industry Study Group‘s Angela Bole, welcomed attendees to the May 3rd conference at the McGraw-Hill Auditorium, which focused on how to capture and use data in both print and digital book marketing and sales.  Despite a serious subject, the day’s presentations managed to be both accessible and entertaining. First up was Jake Freivald from Information Builders, who talked about how…Continue Reading

OnCopyright 2012: Prospering in the Creative Economy

“Advancing the Creative Economy” was the theme of the Copyright Clearance Center’s OnCopyright 2012 conference on March 30, and an important first order of business seemed to be defining what, exactly, a creative economy is. For many, it became a matter of semantics: “piracy” and “stealing” vs. “infringement,” “individual” vs. “commercial,” “intellectual property” vs. “creative…Continue Reading

WebVisions imagines the future of user experience (UX)

Should Portland, Oregon be our touchstone for the future or the past? “The dream of the 90s is still alive in Portland” sings the anthem for the hit TV show Portlandia, celebrating the city as a cultural cul de sac stuck in another age.  Then there’s WebVisions, a tech conference that originated in Portland twelve years ago…Continue Reading

Trojans? Spartans? Who is triumphant in the war of the ereaders?

With the holiday sales war over and all new devices already out on the market, much of January consisted of tallying up the sales numbers and looking to new developments in the new year. There have already been some big announcements: Apple’s digital textbook publishing, a possible spinoff of the Nook from Barnes & Noble,…Continue Reading

EPM’s Content Licensing Network Acquires Publishing Trends Newsletter

New York, NY: February 1, 2012—EPM Communications, Inc.’s Content Licensing Network will incorporate Market Partners International’s Publishing Trends into the Network’s flagship publication, Content Licensing. Content Licensing reveals the latest trends, deals, and deal-makers involved in licensing media and entertainment properties across traditional and digital platforms. The Content Licensing Network, which launched earlier this year, is run…Continue Reading

Cracking a Cold Case: Scandinavian Crime Fiction’s Mainstream Success

It’s been over a year since the last book in Stieg Larsson’s Millennium Trilogy, The Girl Who Kicked the Hornet’s Nest, was published in the US. The trilogy’s blockbuster success promises to continue with three English-language film adaptations yet to be released (one advantage Lisbeth Salander has on Harry Potter at this point), but Publishing…Continue Reading

Ad:tech New York: SoLoMo and much mo’

With 50 talks over three days and close to 300 exhibitors, ad:tech New York is one of the world’s largest Interactive Marketing conferences. On the first day social media strategist Lynne d. Johnson invoked one of its main themes with a slide with one stark acronym: “SoLoMo”— a mashup of social, local, and mobile. They’re…Continue Reading

Best of the Best: What Book Awards Are Doing to Stand Out from the Crowd

As the minutes before the National Book Awards ceremony tick down, PT was curious about the changing state of US book prizes generally. According to a 2009 white paper by management consulting firm McKinsey & Company, the prize industry is growing faster than any other philanthropic sector. The business of prizes has become so large as…Continue Reading

The Agent-Publisher Business Model: New Approaches to ePublishing Solutions

Lately, it seems as if you can’t read a daily or a blog without some commentary or announcement about literary agents who are now offering epublishing services (including the recently announced Trident E-Book Operations). Many agencies are creating publishing arms, and the concept has long been an issue, ever since Richard Curtis was drummed out…Continue Reading

Geeking out at SMX East on SEO, PPC, PLAs and retargeting

Are there search geeks? Spend a day at this year’s Search Marketing Expo (better known as SMX East) and you’ll have no doubt. And any publisher curious about what it takes to connect directly to book buyers would find a motherlode of information here. For the fourth year Internet marketers swarmed the 55 sessions at…Continue Reading