Category Archives: Featured Articles

The New Guard

Publishers Saunter Into the Online World of Books to Movie Tie-In Marketing EMarketer estimates that by the end of this year, spending for online video advertising will increase by 82.2% to $410 million. Something of a wunderkind in 2006, online video has received an enormous amount of press lately – most notably due to YouTube…Continue Reading

Publishers Do Good 2006

To celebrate this season of giving, PT asked publishers to nominate others in the industry who dedicate significant time and effort to “doing good.” We received an incredible response – so much so that we’ve limited this article to publishing individuals who “do good” at organizations unaffiliated with their day jobs. Below are some of…Continue Reading

The Digital Agent: What Do Agents Know (or Care) About Marketing & Publicity in the Age of the Internet?

Ann Coulter, contentious as she is, saw page views (and book sales) skyrocket when she launched her website www.anncoulter.com. “A website that’s an instant hit is like having 10 Oprahs at once,” Joni Evans, ex-William Morris agent and Coulter rep said. “It really is the future.” To better understand agents’ involvement in their authors’ e-lives,…Continue Reading

Libre Digital: Friendly, But Not Too Friendly

NewsStand thinks it just might have come up with the peace pipe that Google and book publishers want to smoke. It’s LibreDigital, a new digital warehouse system that applies to books the digital content delivery technology NewsStand employs for periodicals. HarperCollins is already using the program as its main digitizer. As Craig Miller, General Manager…Continue Reading

International Bestsellers: Friction Among Factions

30-Somethings, Tigers, and the Algerian Liberation Front As if being CEO of a multinational company and founder of the successful business book summary site getAbstract.com weren’t enough, Rolf Dobelli added the title of novelist to his resumé in 2001 when, on his 35th birthday, he began writing fiction. Two years later, the Swiss-born PhD published…Continue Reading

NEIBA: What A Difference a Letter Makes

The city of Providence braced itself this month as a group of rebellious malcontents descended on its convention center. Independence was on the minds of the booksellers of New England (as it was for their West Coast comrades last year) and, by the end of the weekend, independence they achieved. Through a slight adjustment of…Continue Reading

International Bestsellers: Double Dose

Twice the Trouble In France and Norway Reminiscent of a campus novel by David Lodge, Helene Uri’s The Best Among Us presents a picture of contemporary life in the Norwegian university scene. If anyone is familiar with this setting, it’s Helene Uri. A linguist and writer, she resigned from her university job several years ago…Continue Reading

Desperately Seeking Sales

PT Examines the Non-Traditional Publishing Spectrum; Major Houses Ramp Up Custom Forget public service announcements: The American Heart Association wants you to know that Jamie-Lynn Sigler’s first boyfriend had Wildberry Skittles breath. As part of their effort to get women “to band together to wipe out heart disease” the AHA and national sponsor Macy’s commissioned…Continue Reading

International Bestsellers: Translation Salvation

Sylvia Plath, Puberty, & A Slowly Setting Midnight Sun Everyone knows translation is a losing business. Financial success is anomalous in a market where breaking even is a boon and selling 3,000 copies can be cause for celebration. “It costs around $25,000 to publish a book. For a work in translation that figure is closer…Continue Reading

EPM’s Profiles of the Entertainment Consumer

In its recent study Profiles of the U.S. Entertainment Consumer, EPM Communications analyzes how Americans are responding to their ever-increasing media options. The report aggregates data from more than 125 sources, shedding light on entertainment consumer behavior and new delivery channels. EPM highlights trends from 2005’s highest average concert tour ticket (The Rolling Stones, $133.98)…Continue Reading