Category Archives: Featured Articles

Google Book Search Settlement Update

Though the Google Book Search settlement has been in the news quite a bit, we admit we were glad to get a gloss from the panel of participants in the negotiations at the New York Public Library, “Expanding Access to Books: Implications of the Google Books Settlement Agreement,” on July 28. While the main points…Continue Reading

Twitter Isn’t Stupid–But Publishers Need to Be Smart about Using It. Here’s How.

“Twitter is really the stupidest thing in the world,” Chris Brogan, blogger and social media expert, said in his Blogging and Social Media panel at the O’Reilly Tools of Change for Publishers conference in February. But he didn’t mean it. At first blush, Twitter does seem like a dumb idea. It describes itself as “a…Continue Reading

If You Build It, They Won’t Come: A Guide to Author Websites

To be on the Web or not to be on the Web—sorry, technophobic authors, that’s no longer the question. Rather, what should be on your website and how can you draw traffic to it? There’s no universal key to success. But with help from a recent groundbreaking report and four web designers who specialize in…Continue Reading

Second Annual Publishing Industry Survey

It’s polling season, and PT’s not exempt! This year, 385 people who work in publishing took our survey; 86.5% completed it. The largest group of respondents were literary agents (26.8%), while the majority of respondents at publishing houses work in editorial (40.6%), followed by rights (6.3%) and sales (5.7%). 10% are 22–27, 25% are 28–35,…Continue Reading

Crossing Over for Kids: The Words May Be Easier, but Children’s Books Are Harder than They Seem

Anyone who saw (or was) an adult reading Harry Potter on the subway knows that the line between books for grownups and books for children has become increasingly blurred. And despite time devoted to the discussion (see the recent New York Times Book Review essay “I’m Y.A. and I’m O.K”) and celebrity authors writing the…Continue Reading

Summer School’s in Session: Our Annual Roundup of Pre-Professional Publishing Programs

University of Denver Publishing Institute (founded 1976) Contact: Director Joyce Meskis. (303) 871-2570; e-mail pi-info [at] du.edu 2008 dates/length: July 12–August 7 (four weeks) Cost: $4,150 Number of students: 95–100 Notable faculty: Dominique Raccah, Sourcebooks; Roger Scholl, Doubleday; Susan Moldow, Simon & Schuster; Carl Lennertz, HarperCollins; Larry Kirshbaum, LJK Literary Management; Bob Miller, HarperCollins; Kris…Continue Reading

California Love: Agents Don’t Need to Live in NYC. They’ve Got E-mail (and Great Weather)

Ah, the life of a California literary agent. Client meetings on the terrace overlooking the cliffs, the sound of aquamarine waves crashing on sparkling white sand as a lovely soundtrack to the discussion of character development. Later on, a quick spin in the cute red hybrid convertible over to a movie studio or five, promising…Continue Reading

A Miracle In Almere: The Business Case for RFID in Retail

First there were the presentations in Frankfurt, then others in New York, for B&N and the Book Industry Study Group, followed by a blitz of press coverage. The subject? The ground-breaking use of item-level RFID tags on all books in a bookstore located on the outskirts of Amsterdam, something that to date has only been…Continue Reading

International Bestsellers: Comebacks and Debuts

After a four year sabbatical from novel-writing, the prolific and provocative Juan José Millás returns this month to sweep the Spanish bestseller lists. A slim novel at just 135 pages, Laura and Julio takes place in the author’s unusual world of the Borgesian double, exploring the idea of the original versus the copy with the…Continue Reading

Gettign Engaged: ad tech New York 2006

Internet marketing is back – with a vengeance. Witness the 330 exhibitors and 12,000 attendees – the most ever – at this year’s ad:tech New York show on November 6-8. With a fresh crop of buzzwords every year, ad:tech consistently delivers substantive advice on the real problems marketers face. “Consumer engagement” was this year’s buzzword…Continue Reading