New York, NY: February 1, 2012—EPM Communications, Inc.’s Content Licensing Network will incorporate Market Partners International’s Publishing Trends into the Network’s flagship publication, Content Licensing. Content Licensing reveals the latest trends, deals, and deal-makers involved in licensing media and entertainment properties across traditional and digital platforms.
The Content Licensing Network, which launched earlier this year, is run by EPM, publisher of The Licensing Letter, the most respected publication about the $147 billion consumer products licensing business.
Market Partners will continue to contribute articles, research, and news to Content Licensing and will operate PublishingTrends.com as an independent website, offering insight into the book publishing business.
“Combining Market Partners’ knowledge of the book industry with our expertise in film, music, videogames, social media, and other content areas gives the Content Licensing Network the breadth to help members assess the opportunities new digital delivery options offer across all media,” says Content Licensing Publisher Ira Mayer. “Our members will know who the decision-makers are — and how to reach them — as well as how to prioritize which new media to pursue, what the negotiating points are, and how content is being licensed for advertising and promotions.”
“When Ira approached us about using an article that had recently appeared in Publishing Trends for the first issue of Content Licensing, we were excited to be part of EPM’s launch,” says Lorraine Shanley, President of Market Partners International. “Market Partners has had a long history with the company — including having taken over one of its newsletters (Subrights Letter) several years ago, and sharing occasional reports in each others’ publications. In the course of conversations about Content Licensing’s mission, Ira broached the idea of Content Licensing acquiring Publishing Trends’ monthly newsletter. Though we had never considered selling, the prospect of Publishing Trends becoming part of the larger media landscape that CL reports on made a lot of sense.”
For information on membership in the Content Licensing Network, which includes a subscription to Content Licensing, visit www.epmcom.com/contentlicensing.
Contact: EPM Communications, Inc./Content Licensing Network—Ira Mayer, 1-212-941-1633, ext. 27; firstname.lastname@example.org.