Comments on: Should Publishers Attend SXSW?

By: Should Publishers Attend SXSW? – Jeffrey Zeldman Presents The Daily Report

Should Publishers Attend SXSW? – Jeffrey Zeldman Presents The Daily Report — Fri, 02 Apr 2010 18:31:29 +0000

[...] In Should Publishers Attend SXSW?, Lorraine Shanley of Publishing Trends answers her own question this way: Yes, because sxsw offers a chance to see options for the future—amazing gaming, interactive software, inventive marketing, creative content development and deployment. But as Will Schwalbe … said, “If publishers come to sxsw to create their own sessions track, they’ll learn nothing. If they come to attend panels on subjects about which they know nothing, they’ll learn an enormous amount.” [...]

By: SXSWi 2010: Themes and Thoughts | Booksquare

SXSWi 2010: Themes and Thoughts | Booksquare — Fri, 19 Mar 2010 16:27:41 +0000

[...] Should Publishers Attend SXSW — A yes from Lorraine Shanley [...]

By: Tech companies need to look like they understand publishing, which they don’t always do – The Shatzkin Files

Wed, 17 Mar 2010 17:59:25 +0000

[...] Cader said privately on Monday that he had joined Conferences Anonymous. He wasn’t going. Admittedly, these guys had a rough row to hoe trying to tell people something new following on the heels of Digital Book World in January, Tools of Change in February, Pub Business Conference and Expo earlier in March, and an ABA meeting on digital change in between. People who are really junkies for this stuff were out at SXSW, which apparently also didn’t seem as revelatory to some savvy book practioners as it did last year (or so said my buddy from the Microsoft conference two decades ago, Lorraine Shanley.) [...]

By: SXSW Digerati: Publishing Assassins or Saviors?

SXSW Digerati: Publishing Assassins or Saviors? — Wed, 17 Mar 2010 08:02:11 +0000

[...] READ: Lorraine Shanley’s take on SXSWi from Publishing Trends [...]

By: Dan Willis

Dan Willis — Wed, 17 Mar 2010 02:10:45 +0000

Thanks for the mention of my SxSW panel “Imagineering the Fully Digitized and Connected Future.” If anybody’s interested, the deck and videos will be available soon. I’ll tweet (@uxcrank) once they’re up.