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The Data Is Coming!
After Ipsos/NPD, which provided consumer data to the Book Industry Study Group’s Trends, exited the market, publishers struggled to get timely—or detailed—data on their consumers, and because their customers were retailers, they had little idea of who their readers were. The data that existed was too generic and surveyors often used questionable methodologies to get [...]
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Book View, February 2010
People Roundup Lots of movement at Barnes & Noble: Liz Scheier has joined Barnes & Noble.com as Editorial Director, working with publishers to create “unique, exclusive content digital opportunities throughout our digital distribution platforms, including in store programs” and reporting to Theresa Horner, VP Digital Products. She was most recently Director of Publishing Relations at [...]
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Win a Pass to Tools of Change!
Publishing Trends is an O’Reilly Tools of Change for Publishing media partner, and we’re excited to announce that we are giving away one FREE pass to the conference sessions (a $1245 value)! The conference takes place February 22–24, 2010 at the New York Marriott Marquis. To enter the contest, please complete this (quick!) survey about [...]