http://www.publishingtrends.com/2009/12/finding-the-edge-of-engage-adtech-new-york-2009/ News and opinion on the changing world of book publishing Thu, 09 Feb 2012 03:36:24 +0000 hourly 1 http://wordpress.org/?v=3.1.2 http://www.publishingtrends.com/2009/12/finding-the-edge-of-engage-adtech-new-york-2009/comment-page-1/#comment-437 Tim Kelley Fri, 04 Dec 2009 17:30:23 +0000 http://www.publishingtrends.com/?p=729#comment-437 This article is dead on. We have high utilization due to a highly targeted, highly customized multi-content CD that is handed t oa mom from thier most trusted information source- their doctor. Basically, the serch for information is over when a docot hands a new mom this rich resource with thier endorsement. Our sponsors/advertisers get the benefit of reaching a new mom early in the term with implied support of the healthcare provider, category exclusivity, content creation, and complete tracking and analytics. It is a win-win-win venue. We will be seeing more direct to target marketing develop in all different types of channels. This article is dead on. We have high utilization due to a highly targeted, highly customized multi-content CD that is handed t oa mom from thier most trusted information source- their doctor. Basically, the serch for information is over when a docot hands a new mom this rich resource with thier endorsement. Our sponsors/advertisers get the benefit of reaching a new mom early in the term with implied support of the healthcare provider, category exclusivity, content creation, and complete tracking and analytics. It is a win-win-win venue. We will be seeing more direct to target marketing develop in all different types of channels.

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