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Publishing in China
While the rest of the world suffers the economic squeeze, the government-run Chinese publishing industry has counterintuitively managed to cultivate opportunity for expansion both for local entrepreneurs and international publishers. Talk of less state interference and mounting interest from foreign markets is encouraging some publishers to brave the censors, fears of piracy, and the cultural [...]
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Bunny-Eat-Bunny World
A much-anticipated panel on children’s books at NYU’s Summer Publishing Institute brought out an amazing array of publishing talent, with newly minted literary agent Brenda Bowen moderating. Included in the lineup were Ellie Berger, President of Scholastic Trade Publishing; Megan Tingley, Publisher of Little, Brown Books for Young Readers; Don Weisberg, President of Penguin’s Young [...]
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My Brilliant [New] Career
Last year’s “Black Wednesday” was a dark day for publishing, and plenty of dark days have followed. But with the challenge has come opportunity, and some of those who found themselves out of office jobs suddenly had the chance to recognize dreams of working for themselves.
“It was the first time I’d ever been laid [...]
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The Publishers: Colin Robinson and John Oakes
Colin Robinson, former Publisher, Verso Press and The New Press, and Scribner senior editor; John Oakes, former Grove Press Editor and founder of 4 Walls, 8 Windows
ORBooks
The Model
Sell books directly to the customer, or through independent bookstores, in either print-on-demand format or as e-books. No returns, so selling and buying on a “measured basis” [...]
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The Translator: Siobhan O’Leary
Siobhan O’Leary, former Associate Manager, Foreign Rights, Crown
siobhan.c.oleary [at] gmail.com
The Model
Writing projects, translation, and representing US literary agents to German publishing communities
The Background
O’Leary has a special place in this article (and our hearts!) not only because she used to be the International
Editor of PT, but because she did what lots of people have dreamed of [...]
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The Social Media Consultant: Cindy Ratzlaff
Cindy Ratzlaff, former VP, Brand Marketing, Rodale
Brand New Brand You blog, Twitter, Facebook, LinkedIn
The Model
Social media strategy coaching for authors and publishers
The Background
“Going right to the consumer through social media is the new direct marketing,” says Ratzlaff. “But it’s a pretty steep learning curve to learn how to talk to people and have [...]
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The Editor: Juliet Ulman
Juliet Ulman, former Bantam Dell editor
Paper Tyger
The Model
Developmental/comprehensive editing, plus line-editing, for freelance authors and independent publishers
The Background
“After eleven years with Bantam Dell, I was laid off. I had been working in large corporate publishing for over a decade, and I really wanted to take some time before making my next move,” says Ulman. “Once [...]
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The Publicist: Barb Burg
Barb Burg, former SVP and Executive Director of Publicity and PR, Bantam Dell
Barb Burg, Ink
The Model
Publicity, public relations, media training and placement, publishing strategy, brand management consulting
The Background
“It’s often said that when one door closes, another opens. That’s what happened to me. When the door to Random House closed suddenly earlier this year, it afforded [...]
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Book View, July 2009
PEOPLE ROUNDUP
Seven people have been laid off from Kaplan, including Director of National Accounts, Bill Huelster (who may be reached at bhuelster [at] gmail.com) and Yulia Borodyanskaya, International Sales and Subsidiary Rights (yborodyanskaya [at] yahoo.com). Kaplan is moving the selling responsibility to its distributor, Simon & Schuster, and Mary Dolan, Executive Director of Sales, [...]
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Many thanks for the kind mention. Cindy is an asset to my social media class – I’m very excited for her success in this arena coupled with her extensive branding experience!!