http://www.publishingtrends.com/2009/05/jacket-copy-sells-books/ News and opinion on the changing world of book publishing Thu, 09 Feb 2012 03:36:24 +0000 hourly 1 http://wordpress.org/?v=3.1.2 http://www.publishingtrends.com/2009/05/jacket-copy-sells-books/comment-page-1/#comment-4292 The Forty-Seven Words of the Broken Girl Twinbook | The fiction of London Crockett Thu, 09 Feb 2012 03:36:24 +0000 http://publishi.nexcess.net/?p=167#comment-4292 [...] as suspect. And, hey, what do you know, it turns out those copy-writing professionals produce the second most important part of the buyer’s decision to plunk down her change. (Okay, I know you’re rocking back and forth with painful anxiety: [...] [...] as suspect. And, hey, what do you know, it turns out those copy-writing professionals produce the second most important part of the buyer’s decision to plunk down her change. (Okay, I know you’re rocking back and forth with painful anxiety: [...]

]]> http://www.publishingtrends.com/2009/05/jacket-copy-sells-books/comment-page-1/#comment-1517 Laurie Halse Anderson « Writing Tips by Alice Kuipers Sun, 22 Aug 2010 15:50:01 +0000 http://publishi.nexcess.net/?p=167#comment-1517 [...] prompt: Create the flap copy for your book. Doesn’t matter if you are writing fiction, non-fiction, or memoir. Write the two [...] [...] prompt: Create the flap copy for your book. Doesn’t matter if you are writing fiction, non-fiction, or memoir. Write the two [...]

]]> http://www.publishingtrends.com/2009/05/jacket-copy-sells-books/comment-page-1/#comment-1019 The Data Is Coming! — Publishing Trends Mon, 01 Mar 2010 15:23:46 +0000 http://publishi.nexcess.net/?p=167#comment-1019 [...] Borders customers to discover about genre, author, and jacket preferences (see our coverage here, here, and here); Bowker’s PubTrack, which partners with MarketTools, Inc. to conduct surveys; and the [...] [...] Borders customers to discover about genre, author, and jacket preferences (see our coverage here, here, and here); Bowker’s PubTrack, which partners with MarketTools, Inc. to conduct surveys; and the [...]

]]> http://www.publishingtrends.com/2009/05/jacket-copy-sells-books/comment-page-1/#comment-15 Flap Copy is Second Most Important Sales Tool for Novels Tue, 12 May 2009 14:13:26 +0000 http://publishi.nexcess.net/?p=167#comment-15 [...] Read full results of the flap copy study. [...] [...] Read full results of the flap copy study. [...]

]]> http://www.publishingtrends.com/2009/05/jacket-copy-sells-books/comment-page-1/#comment-9 Midweek Miscellany, May 6th, 2009 | The Casual Optimist Wed, 06 May 2009 17:22:40 +0000 http://publishi.nexcess.net/?p=167#comment-9 [...] Make it Good — Jacket copy matters according to a Publishing Trends survey: Flap copy is especially important for fiction. And title and cover impact are closely related to the impact of jacket copy. If the flap copy defies the expectation created by the cover and title—if, for instance, the cover of the book leads the reader to expect a thriller but the flap copy identifies it as horror—readers are less likely to buy it. [...] [...] Make it Good — Jacket copy matters according to a Publishing Trends survey: Flap copy is especially important for fiction. And title and cover impact are closely related to the impact of jacket copy. If the flap copy defies the expectation created by the cover and title—if, for instance, the cover of the book leads the reader to expect a thriller but the flap copy identifies it as horror—readers are less likely to buy it. [...]

]]> http://www.publishingtrends.com/2009/05/jacket-copy-sells-books/comment-page-1/#comment-6 Noticias Edición Digital » Blog Archive » In E or P, what kind of promo copy sells the most books? Sat, 02 May 2009 12:55:29 +0000 http://publishi.nexcess.net/?p=167#comment-6 [...] Publishing Trends newsletter examined the issue and reports that women most care for "Detailed narrative of the story that reflects the [...] [...] Publishing Trends newsletter examined the issue and reports that women most care for "Detailed narrative of the story that reflects the [...]

]]> http://www.publishingtrends.com/2009/05/jacket-copy-sells-books/comment-page-1/#comment-4 In E or P, what kind of promo copy sells the most books? | TeleRead: Bring the E-Books Home Sat, 02 May 2009 11:27:56 +0000 http://publishi.nexcess.net/?p=167#comment-4 [...] Publishing Trends newsletter examined the issue and reports that women most care for "Detailed narrative of the story that reflects the [...] [...] Publishing Trends newsletter examined the issue and reports that women most care for "Detailed narrative of the story that reflects the [...]

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