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From Production to Interaction
For those of us who are in the business of keeping abreast of industry trends, this week will rank as one of the busiest, filled with all manner of diverting events. It started tamely enough with the American Book Producers Association‘s annual conference, which had actually been moved from the end of last year to [...]
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Twitter Trends on Trend Central
Trend Central is a great site that covers up and coming people and trends in music, lifestyle, entertainment, and media. Today their topic is what’s new with Twitter, including: Twitter Branding: Want to check out how the competition is using Twitter? A new directory of tweeting brands, Twitter Tracker, compiles real-time updates from companies using [...]
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How TSTC Publishing Uses Twitter
Since our article on how book publishers should be using Twitter, some other publishers have chimed in with their own experiences. Here’s Mark Long, publisher of TSTC Publishing in Texas, on how Twitter can help small companies track larger trends: “For me, I think the best part of Twitter is being able to engage in [...]
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Twitter Isn’t Stupid–But Publishers Need to Be Smart about Using It. Here’s How.
“Twitter is really the stupidest thing in the world,” Chris Brogan, blogger and social media expert, said in his Blogging and Social Media panel at the O’Reilly Tools of Change for Publishers conference in February. But he didn’t mean it. At first blush, Twitter does seem like a dumb idea. It describes itself as “a [...]
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Book View, March 2009
PEOPLE This past month brought more layoffs, but some hires as well. We’ll start with those, but see below for layoffs, and where available, contact info. Robert Riger has been named Director of the Pimsleur Language Program at Simon & Schuster Audio, succeeding Whit Waterbury. He was most recently Associate Publisher of SparkNotes/B&N. Luke Dempsey [...]
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Chelsea Green’s Twitter Success Story
@ChelseaGreen Has 2,350 Followers. Here’s Why. by Jesse McDougall, Web Editor, Chelsea Green Other book publishers often ask me, “How do we market our books on Twitter?” My answer: “You don’t.” The fastest route to failing on Twitter is to view it as a marketing channel. Twitter is not a platform, a social network, or [...]
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Translated Literature
Of the nearly 200,000 books published in the United States each year, about 3% are translated. When you consider the category of literary fiction and poetry, that number shrinks to about 0.7%. That sliver of a pie graph was firmly placed in the back of Chad Post’s mind when he joined the University of Rochester [...]
