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	<title>Comments on: If You Build It, They Won&#8217;t Come: A Guide to Author Websites</title>
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	<description>News and opinion on the changing world of book publishing</description>
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		<title>By: Social Media 123 &#124; catchthesun.net</title>
		<link>http://www.publishingtrends.com/2008/12/if-you-build-it-they-wont-come-a-guide-to-author-websites/#comment-3880</link>
		<dc:creator>Social Media 123 &#124; catchthesun.net</dc:creator>
		<pubDate>Wed, 25 May 2011 19:35:51 +0000</pubDate>
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		<description>[...] If You Build it They Won’t Come: a guide to author websites, by Laura Hazard Owen in the Publishing Trends blog contains advice and insights on using social media. [...]</description>
		<content:encoded><![CDATA[<p>[...] If You Build it They Won’t Come: a guide to author websites, by Laura Hazard Owen in the Publishing Trends blog contains advice and insights on using social media. [...]</p>
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		<title>By: Social Media 123 &#171; textbookeditor</title>
		<link>http://www.publishingtrends.com/2008/12/if-you-build-it-they-wont-come-a-guide-to-author-websites/#comment-3813</link>
		<dc:creator>Social Media 123 &#171; textbookeditor</dc:creator>
		<pubDate>Sun, 22 May 2011 02:12:15 +0000</pubDate>
		<guid isPermaLink="false">http://publishi.nexcess.net/?p=107#comment-3813</guid>
		<description>[...] If You Build it They Won’t Come: a guide to author websites, by Laura Hazard Owen in the Publishing Trends blog contains advice and insights on using social media. [...]</description>
		<content:encoded><![CDATA[<p>[...] If You Build it They Won’t Come: a guide to author websites, by Laura Hazard Owen in the Publishing Trends blog contains advice and insights on using social media. [...]</p>
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		<title>By: Elements of a Great Author Website: Links &#171; Virtual Breadwinner</title>
		<link>http://www.publishingtrends.com/2008/12/if-you-build-it-they-wont-come-a-guide-to-author-websites/#comment-1413</link>
		<dc:creator>Elements of a Great Author Website: Links &#171; Virtual Breadwinner</dc:creator>
		<pubDate>Wed, 16 Jun 2010 18:50:05 +0000</pubDate>
		<guid isPermaLink="false">http://publishi.nexcess.net/?p=107#comment-1413</guid>
		<description>[...] and you give them a brief blurb about why you are recommending they read it.  For example, &#8220;If You Build It, They Won’t Come: A Guide to Author Websites is an informative website about what makes an author website successful. &#8221; These kinds of [...]</description>
		<content:encoded><![CDATA[<p>[...] and you give them a brief blurb about why you are recommending they read it.  For example, &#8220;If You Build It, They Won’t Come: A Guide to Author Websites is an informative website about what makes an author website successful. &#8221; These kinds of [...]</p>
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		<title>By: Kommunikation</title>
		<link>http://www.publishingtrends.com/2008/12/if-you-build-it-they-wont-come-a-guide-to-author-websites/#comment-1321</link>
		<dc:creator>Kommunikation</dc:creator>
		<pubDate>Tue, 11 May 2010 09:04:05 +0000</pubDate>
		<guid isPermaLink="false">http://publishi.nexcess.net/?p=107#comment-1321</guid>
		<description>[...] last category you can use to “make your website sticky” is communication. Start to get in touch with your visitor, I don&#8217;t mean you have to chat [...]</description>
		<content:encoded><![CDATA[<p>[...] last category you can use to “make your website sticky” is communication. Start to get in touch with your visitor, I don&#8217;t mean you have to chat [...]</p>
]]></content:encoded>
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		<title>By: multimedia</title>
		<link>http://www.publishingtrends.com/2008/12/if-you-build-it-they-wont-come-a-guide-to-author-websites/#comment-1297</link>
		<dc:creator>multimedia</dc:creator>
		<pubDate>Mon, 03 May 2010 20:52:22 +0000</pubDate>
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		<description>[...] you have a visitor on your site, but “it&#8217;s not just to get readers to visit an author site once, but to keep them to coming back.” Actually we don&#8217;t just want that readers come back, but also that they tell others about [...]</description>
		<content:encoded><![CDATA[<p>[...] you have a visitor on your site, but “it&#8217;s not just to get readers to visit an author site once, but to keep them to coming back.” Actually we don&#8217;t just want that readers come back, but also that they tell others about [...]</p>
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		<title>By: eeleenlee</title>
		<link>http://www.publishingtrends.com/2008/12/if-you-build-it-they-wont-come-a-guide-to-author-websites/#comment-949</link>
		<dc:creator>eeleenlee</dc:creator>
		<pubDate>Mon, 08 Feb 2010 08:27:08 +0000</pubDate>
		<guid isPermaLink="false">http://publishi.nexcess.net/?p=107#comment-949</guid>
		<description>You could paraphrase the title to &#039;if you blog it, they will come&#039;
However, websites and blogs complement each other, no harm in setting up both</description>
		<content:encoded><![CDATA[<p>You could paraphrase the title to &#8216;if you blog it, they will come&#8217;<br />
However, websites and blogs complement each other, no harm in setting up both</p>
]]></content:encoded>
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		<title>By: The Data Is Coming! — Publishing Trends</title>
		<link>http://www.publishingtrends.com/2008/12/if-you-build-it-they-wont-come-a-guide-to-author-websites/#comment-919</link>
		<dc:creator>The Data Is Coming! — Publishing Trends</dc:creator>
		<pubDate>Thu, 04 Feb 2010 16:38:34 +0000</pubDate>
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		<description>[...] surveys Borders customers to discover about genre, author, and jacket preferences (see our coverage here, here, and here); Bowker’s PubTrack, which partners with MarketTools, Inc. to conduct surveys; [...]</description>
		<content:encoded><![CDATA[<p>[...] surveys Borders customers to discover about genre, author, and jacket preferences (see our coverage here, here, and here); Bowker’s PubTrack, which partners with MarketTools, Inc. to conduct surveys; [...]</p>
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		<title>By: 6 Things Readers Want from Your Author Website &#124; Author Tech Tips</title>
		<link>http://www.publishingtrends.com/2008/12/if-you-build-it-they-wont-come-a-guide-to-author-websites/#comment-368</link>
		<dc:creator>6 Things Readers Want from Your Author Website &#124; Author Tech Tips</dc:creator>
		<pubDate>Fri, 20 Nov 2009 22:25:53 +0000</pubDate>
		<guid isPermaLink="false">http://publishi.nexcess.net/?p=107#comment-368</guid>
		<description>[...] of respondents to the Codex Group Survey want exclusive online [...]</description>
		<content:encoded><![CDATA[<p>[...] of respondents to the Codex Group Survey want exclusive online [...]</p>
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		<title>By: I&#8217;m Gonna Go With &#8216;Well, d&#8217;uh!&#8217; &#171; Angela Slatter</title>
		<link>http://www.publishingtrends.com/2008/12/if-you-build-it-they-wont-come-a-guide-to-author-websites/#comment-360</link>
		<dc:creator>I&#8217;m Gonna Go With &#8216;Well, d&#8217;uh!&#8217; &#171; Angela Slatter</dc:creator>
		<pubDate>Wed, 18 Nov 2009 08:11:16 +0000</pubDate>
		<guid isPermaLink="false">http://publishi.nexcess.net/?p=107#comment-360</guid>
		<description>[...]    If You Build It, They Won&#8217;t Come: A Guide to Author Websites over at Publishing Trends http://www.publishingtrends.com/2008/12/if-you-build-it-they-wont-come-a-guide-to-author-websites/ brings sobering news for the Luddites among us &#8230; and it&#8217;s [...]</description>
		<content:encoded><![CDATA[<p>[...]    If You Build It, They Won&#8217;t Come: A Guide to Author Websites over at Publishing Trends <a href="http://www.publishingtrends.com/2008/12/if-you-build-it-they-wont-come-a-guide-to-author-websites/ brings" rel="nofollow">http://www.publishingtrends.com/2008/12/if-you-build-it-they-wont-come-a-guide-to-author-websites/ brings</a> sobering news for the Luddites among us &#8230; and it&#8217;s [...]</p>
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		<title>By: Promotion, Agents, Websites &#38; Librarians &#160;&#124;&#160;RWA-WF</title>
		<link>http://www.publishingtrends.com/2008/12/if-you-build-it-they-wont-come-a-guide-to-author-websites/#comment-357</link>
		<dc:creator>Promotion, Agents, Websites &#38; Librarians &#160;&#124;&#160;RWA-WF</dc:creator>
		<pubDate>Mon, 16 Nov 2009 15:01:14 +0000</pubDate>
		<guid isPermaLink="false">http://publishi.nexcess.net/?p=107#comment-357</guid>
		<description>[...] If You Build It, They Won’t Come: A Guide to Author Websites is a GREAT article on websites. It gives percentages of what readers want in a website. And on how a website helps sell books. Did you know &#8220;Book shoppers who had visited an author website in the past week bought 38% more books, from a wider range of retailers, than those who had not visited an author site&#8221;? Neither did I, until I read the article. [...]</description>
		<content:encoded><![CDATA[<p>[...] If You Build It, They Won’t Come: A Guide to Author Websites is a GREAT article on websites. It gives percentages of what readers want in a website. And on how a website helps sell books. Did you know &#8220;Book shoppers who had visited an author website in the past week bought 38% more books, from a wider range of retailers, than those who had not visited an author site&#8221;? Neither did I, until I read the article. [...]</p>
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