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Someone's Using the Sony Reader
While eagerly awaiting Kindle, netGalley, and all the other cool launches in 2008, some publishers are working with what we have in the here-and-now: the Sony Reader. Simon & Schuster started giving it (officially, The Reader Digital Book) to sales reps, so that they could download manuscripts at will, and carry the Reader on their [...]
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To Bee or Not to Bee
This year the fourth annual Council of Literary Magazines and Presses (CLMP) Spelling Bee kicked off to an earlier start, further downtown and in a more corporate locale (the Riverhouse Sales & Discovery center – purveyor of eco condos – rather than Exit Art – purveyor of contemporary art), but the beloved hosts, remained the [...]
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We Won! Publishers Learn That Everyone Loves (to Talk About) a Free Book
Just as a hunter sends a spray of buckshot into the forest, the book publicist can never be sure an ARC hits the right reviewer at the right time. As professional book reviews dwindle and higher-ups put pressure on publicists to “do something online,” a serendipitous moment has arrived when publisher, web, consumer, and reviewer [...]
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Wunderwidgets
Aggregation is so 2006. The new web is all about distributed media, and widgets are the new web’s wunderkind. With widgets, users can easily remix, repost, and share chunked content, making them a popular (and rapidly growing) marketing tool. According to ComScore, more than 48% of all US internet users – over 87 million people [...]
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Media & Money, Kings & Castles
Nielsen and DowJones sponsored a conference focused on, well Media and Money, though with few exceptions, they forgot that books are part of the Media landscape. Jeff Berg, Chairman and CEO of ICM, mentioned that movies were the only medium that has used the same method — a projector in a theater — to disseminate [...]
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The Art of the Media Launch
If you went to the NYU Center for Publishing’s “Art of the Media Launch” looking only for practical tips from media gurus Arianna Huffington (Huffingtonpost.com), Susan Lyne (CEO, Martha Stewart Omnimedia), Craig Newmark (Founder, craigslist.org), and Laurel Touby (Founder, mediabistro.com), you might have come away disappointed. The inimitable moderator, David Carr, teased his all-star panelists [...]
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Do you do good?
For our December issue, Publishing Trends is looking for any publishing people who contribute a significant amount of effort to charities, from building medical centers in Africa to organizing grassroots political action at home (and because we know we all love books, we’re continuing to focus on non-literacy endeavors). Donation information for the charities we [...]
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Bookview, November 2006
PEOPLE Tracy Carns, who had been Publishing Director at The Overlook Press before going briefly to Reganbooks, has launched The Rookery Press, in association with Overlook (and in Overlook’s offices). For more information, email Tracy@therookerypress.com. Sterling Publishing announced that Marisa Bulzone has joined the company as Editorial Director, Hearst Books. Bulzone was Executive Editor at [...]
