At Lauriat’s, Danny created a sycophantic culture built around his own cult of personality. He promoted cronies and yes men with no real talent to positions of power in the company and led Lauriat’s through an aggressive and misguided period of expansion at a time when the superstores were already swallowing up smaller chains and changing the face of the industry. The wiser course would have been to focus on building same store market sales, looking for better branding opportunities and improving customer satisfaction chain wide. Instead Gurr charged ahead with empire building at the cost of the company’s future.

Gurr’s style of leadership can only be described as jolly despotism.
His personal charm masked a ruthlessness that cost many experienced and battle tested managers their careers.

It shouldn’t surprise anyone that Gurr only lasted a months at the position he moved into after DK.