Top 5 Publishing Articles/Blog Posts of the Week 1/16-1/20

number_5_redEvery week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know.

George Saunders’ new book Lincoln in the Bardo requires a whole new kind of audiobook.

In 2016, forty-nine library systems distributed over a million ebooks each.

Could in-house amenities like bars increase bookstore traffic?

Print sales are up – but why?

What will succeed book reviews in print?

Digital Book World Asks: What Do the Readers and the Gatekeepers Want?

Digital Book World 2017 was revamped this year into four different tracks: Editorial Acquisitions and Development, Production and Distribution, Marketing and Sales, and Data Analysis and Reporting. While I spent most of my day in sessions on the Editorial Track, many of DBW’s day one sessions overall seemed geared toward finding out what people at different ends of the industry – the readers and the gatekeepers – want out of their reading material.

Literary Agent Laura Dail, captain of the Editorial track, introduced her panels for the day by addressing the rise of mobile and audio, as well as the looming culture war. Then she introduced a panel of publishers to discuss “What’s Working and What’s Not”: Deb Futter of Grand Central, Jennifer Levesque of Rodale, Amy Einhorn of Flatiron, and Sara Nelson of Harper. The 70 minute panel covered many different editorial topics, but some notable moments concerned how they conceptualize trends, what they like in an author, and what speaks to them. Overall the panelists felt it’s not useful to chase trends as an editor: “I find the trend thing isn’t applicable to me,” said Futter, agreeing with Nelson’s comment that “the minute you know what the trend is, it’s over.” So what kind of things do these editors look for? Strong commitment from the author, for one. Levesque commented that reality tv celebrity Kristin Cavallari’s book was so successful because she went above and beyond in promoting it. But really, at the most basic level, these editors just want a good book that clicks for them. Each publisher echoed that sentiment in some way or another, as well as a desire to connect with readers.

In the next session, titled “Listen Before Publishing” the focus shifted toward discerning what readers want. Rick Joyce and Jamie Callaway — both at one time in marketing at Perseus (Joyce has since left) — showed attendees how to use social listening tools to see how a potential title might or might not be successful. Joyce made the caveat that these tools are typically more useful with non-fiction, but that there are services out there, some paid and some free, that allow users to “listen in” on social media to find out what’s being discussed, what kind of person is discussing it, where they are discussing it, and who they’re discussing it with. Joyce and Callaway stressed that this is not only helpful to find out what potential readers are interested in, but why a certain book suddenly starts doing well, using their 2013 title You Are a Badass by Jen Sincero as an example. It had always sold decently, but almost immediately after the author did an event with multi-level marketing group Beach Body, the Beach Body community embraced it; it hit the New York Times bestseller list in 2015 and has been on and off ever since. Joyce and Callaway showed that publishers can learn what want if they have the right tools to listen.

The next exploration into what readers really want came from “Old Models Made New” which showed attendees that readers like shorter format reading as well as reading in print. Maris Kreizman, editorial director of the revamped Book of the Month Club, reported that their subscriber base is 90% female, and 70% of their subscribers are in their 20s or 30s. “Young, tech-savvy women are reading in print,” she said. While BOMC originally launched in 1926, they rebooted last year, and are clearly having success reaching a millennial audience, as noted by the enthusiastic readers sharing their monthly picks online. Two editors from James Patterson’s BookShots program, Trish Daly and Laura Fauzio, talked about how successful their 150 page or less books with low price points have been. It was a simple idea, but it took some explaining. Daly and Fauzio said they had to do a big publicity push when the program launched to ensure they reached people who weren’t reading anymore because they didn’t have the time. But something must be working; they’ve published 18 thrillers and 10 romances in print with a combined 2 million plus copies sold. Read More »

Top 5 Publishing Articles/Blog Posts of the Week 1/9-1/13

number_5_redEvery week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know.

Are podcasts the gateway to audiobooks?

Print book sales increased in 2016.

Can publishers increase the value of IP?

A report from OverDrive shows digital library lending went up last year.

How are independent bookstores faring as publishing evolves?

Top 5 Publishing Articles/Blog Posts of the Week 1/2-1/6

number_5_redEvery week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know.

Does the business model Medium is looking for exist?

How should publishers respond to Milo Yiannopoulos’s book deal?

What instruction can be drawn from the bankruptcy of All Romance Ebooks?

How will Amazon and digital marketing affect publishers in 2017?

Print book sales went up before the holidays, while Barnes & Noble sales were down.

International Bestsellers, December 2016

Every month, Publishing Trends runs fiction international bestsellers lists from four territories–France, Germany, Italy, and Spain. This month, our four regular territories are joined by two more: Brazil and Poland. Those books that have been published in English are listed with their official English-language title. All others are translated as literally as possible from the original. Where applicable, the US publisher is listed after the local publisher, separated by a “/”. The lists are taken from major newspapers or national retailers, which are noted at the bottom of each list.

bestsellerdec2016france2

bestsellerdec2016germany2

bestsellerdec2016italy2

bestsellerdec2016spain2

bestsellerdec2016brazil2

bestsellerdec2016poland2

Top 5 Publishing Articles/Blog Posts of the Week 12/19-12/23

number_5_redEvery week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know.

What’s more important: content or packaging?

Should libraries pay writers when an ebook is checked out?

July 2016 data shows that ebooks were down and audiobooks were up.

How did some of those 2016 publishing predictions fare?

If libraries are endangered, what about them should we save?

People Round-Up, Mid-December 2016

PEOPLE

Julia A. Reidhead, formerly VP and Publishing Director of the W. W. Norton College department, has succeeded W. Drake McFeely as President. McFeely remains Chairman. And Steven Pace, currently Sales Director at Workman, will join Norton as Director of Trade Sales on January 2. He is replacing VP and Trade Sales Director William F. Russin, who is retiring.

Sarah Smith has joined Amazon as Editorial Director, Print & Kindle Books. She was most recently a lecturer in the Writing Seminars at Johns Hopkins University and previously Children’s Book Editor at the New York Times Book Review.

Jamie Raab, President and Publisher at Grand Central Publishing, and Deb Futter, VP and EIC of hardcovers at Grand Central and Publisher at Twelve Books, are both leaving Hachette Book Group at the end of January.

Andy LeCount is joining HarperCollins as Director of Sales, General on December 29.  He is currently Executive Director, Chains for Hachette Book Group.

At Chronicle Books, Tyrell Mahoney will take over as President on January 3. She joined Chronicle in 1996 and has held her current position, VP of Sales and Marketing, since 2007. Chronicle’s current president, Jack Jensen, is moving to a new, more comprehensive role as President of McEvoy Group LLC.

Stephen Power joined Thomas Dunne Books as Executive Editor. He was previously Senior Editor at Amacom. At Minotaur, Catherine Richards will be joining as Senior Editor on March 6, having most recently worked as Senior Editor for Fiction at Pan Macmillan UK.

Derek Stordahl has joined Holiday House as Executive Vice President, General Manager. He was most recently Executive Vice President at Bloomsbury USA.

Ginny Anson, VP, Director of Manufacturing at Penguin Young Readers Group, is retiring at the end of the year, after 31 years. Nadine Britt will succeed her with the title VP, Executive Director of Production.

At Penguin Random House Audio, Linda Korn has joined as Executive Producer, having previously operated her own company, Kornucopia Sounds. Nick Martorelli, formerly Ebook Production Manager for Penguin Random House, joined as Producer, and Tara Hart, formerly Associate Contracts Administrator for John Wiley and Sons, joined as Assistant Manager, Rights and Permissions.

At agencies…Adriana Stimola has joined the Stimola Literary Studio as Agent. She was previously Content Manager at Stone Barns Center for Food and AgricultureDanielle Smith has left Red Fox Literary after three years to launch her own literary agency, Lupine Grove Creative, with most of her clients set to follow.  Kimberly Whalen has left Trident Media Group to open her own literary agency, The Whalen Agency, with many of her clients to set to follow as well. Jane Chelius is closing her eponymous agency and retiring at the end of the year.

At Scholastic, Angie Chen has joined as Production Editor for picture books and Cartwheel. She was previously Sales & Rights Associate at the Aperture Foundation. Rachel Gluckstern is Production Editor for hardcover, having formerly worked as Editor at DC Comics. Melissa Schirmer, formerly Assistant to the Events Manager and Bookseller at Books of Wonder, is Assistant Production Editor, and Teresa Harris, previously Assistant Brand Manager at the Joester Loria Group, is Licensing and Brand Manager, Licensed Publishing.

Bonnie Dailey has joined Ingram Publisher Services as Client Implementation Manager. She had previously been Senior Systems Implementation Analyst at GEODISBunmi Western has joined IPS as Sales and Marketing Director in the London office. At Ingram Content Group, Roger Lee has joined as VP, Credit, succeeding Rob Montgomery, who is retiring in early 2017.

Caitlin Kleinschmidt has joined Workman Publishing as Associate Manager of National Accounts. She was most recently Associate Marketing Manager at Penguin Random House.

Bret Kehoe has joined Sourcebooks as Managing Editor. He previously worked as Lead Editor at Questions Galore. Chris Francis joined as Assistant Editor, having earlier worked as a freelance editor and designer.

At Running Press, Valerie Howlett has joined as Children’s Publicity and Marketing Manager after working as an author marketing consultant.

At Open Road, Laura J. Burns has joined as Executive Editor and Garon Benner has joined as Senior Product Manager. Benner was previously Product Manager for Crain Communications, Inc.

At Diversion Books, Lia Ottaviano is now Editor; she was previously Associate Editor at Wiley.

Jaime Carey, President, Development and Restaurant Group, is leaving Barnes & Noble at the end of February.

Mark Nichols is leaving his position as Development Officer at the American Booksellers Association. He will continue working through the Winter Institute in January.

At Princeton University Press, director Peter J. Dougherty is retiring at the end of the year. He has held his position since 2005.

Elizabeth Scarpelli is Director of the new University of Cincinnati Press. She was previously Director of Publisher Services at Baker & Taylor and Bookmasters.

At the University of Washington Press, Katrina Noble joined as Art Director and Rebecca Brinbury joined as Assistant to the Director. Margaret Sullivan came on in late October as Editorial, Design, and Production Manager; she was previously Director of Editorial and Production at The Mountaineers Books.

Read More »

Top 5 Publishing Articles/Blog Posts of the Week 12/12-12/16

number_5_redEvery week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know.

How has the Harry Potter series changed China’s ebook sales?

What made Forbes decide to publish books?

Where do indie authors fit in today’s media landscape?

Is there a downside for independent bookstores encouraging shoppers to “shop local?”

What impacts do libraries have on their local communities?