Top 5 Publishing Articles/Blog Posts of the Week 8/14-8/18

Red Number 5Every week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know.

What will book coverage look like after Michiko Kakutani‘s departure?

How should publishing address the gender gap in its highest levels?

In film adaptations of YA novels, is diversity becoming more popular than dystopia?

Will augmented reality tech ever come into its own?

Have we drawn the wrong model from Gone Girl‘s success?

People Round-Up, Mid-August 2017

PEOPLE

Jennifer Bergstrom has been named Senior VP, Publisher of the Gallery Books Group, succeeding Louise Burke, who retires August 18. Bergstrom joined Simon & Schuster in 1998 and led the launch of Scout Press in 2015.

Adam Eberle has joined OverDrive as Chief Sales and Marketing Officer, focusing on expansion of the K-12 market. He was previously VP of Sales and General Manager for the Sungard K-12 unit at the Powerschool Group.

In children’s news, Neal Porter will join Holiday House as VP and Publisher for Neal Porter Books on September 18, moving the imprint over from Roaring Brook Press.

At Scholastic Trade, Mara Lander is now Senior Marketing Director, Licensed Publishing and Brand Management. She was previously Executive Director, Licensing and Brand Management, at Little, Brown Books for Young Readers. Sarah Jacobson has also joined Scholastic as Assistant Production Editor, having previously freelanced for the publisher. Carolyn Bull joins as Designer for Licensed Publishing; she was previously Junior Designer at Little, Brown Children’s.

Alana Yuster has joined Igloo Books as National Account Manager. She was previously Brand Manager at Penguin Random House.

On September 12, Ryan Doherty will join Macmillan’s new trade book division, Celadon Books, as Executive Editor. He has been working as VP of Literary Development at Sony Pictures Entertainment. At Farrar, Straus & Giroux, Julia Ringo has joined as Assistant Editor, having worked previously as Editorial Assistant at Knopf. At Henry Holt, Marian Brown has joined as Publicist at Large; she was previously Executive Publicist for Blue Rider Press.

Brian Ulicky has joined The New Press as Director of Publicity and Marketing, moving over from his previous role as Director of Publicity for Blue Rider Press.

Cristobal Pera has joined Vintage Español as Publishing Director, succeeding Jaime de Pablos, who has resigned. Pera was Founding Director of The Wylie Agency España and had worked there since 2015. Julianne Clancy joins the Knopf, Pantheon, and Schocken Books marketing group as Marketing Manager.

At Harper, Tracy Locke joined as Director of Publicity on August 7; she was previously VP and Associate Publisher at Penguin Press until mid-2014.  At HarperCollins Christian Publishing, Becky Melvin has joined the W Publishing Group as Director of Publicity, having worked most recently as Director of Public Relations, Social Relations and Social Media for the Kennedy Krieger Institute in Baltimore. In addition, Joey Paul has joined Thomas Nelson and Zondervan as Senior Editor. He was previously Executive Editor at FaithWords.

Sherrie Slopianka has been hired to take over as Publisher, VP of the Willamette Group. She was most recently Executive Director of Sales at Worthy Publishing. LaRae Weikert will retire as Publisher at Harvest House on August 31, after nearly 32 years with the company.

Eric Kuennen has joined VitalSource as VP, Professional Learning. He was previously VP for Pearson.

At Melville House, Stephanie DeLuca is now Director of Publicity. She was previously Publicity Manager for Gallery Books. In addition, Alexandra Primiani joined as Senior Publicist, having most recently worked as Publicist for Houghton Mifflin Harcourt.

At university presses: Barbara Kline Pope will become Director of Johns Hopkins University Press at the end of September, replacing Kathleen Keane, who retired in April. Pope was most recently Executive Director for Communications and Executive Director of the National Academies Press at the National Academies of Sciences, Engineering, and Medicine. At Oxford University Press, David Clark has been appointed to succeed Tim Barton as Managing Director, Academic Division. Barton will depart in September and Clark, currently Senior VP for Health and Medical Sciences at Elsevier, will begin his new position in January 2018. In addition, Richard Brown is stepping down as Director of Georgetown University Press on October 6; Hope LeGro, current Director, Languages Division, will serve as Interim Director.

At Amazon Publishing, Colleen Lindsay has joined as Publicity Lead for Montlake Romance, 47North, and Skyscape. She was previously Marketing Director at Open Road Integrated Media. Hafizah Geter has joined Little A, as well as Amazon’s digital literary magazine Day One, as Editor. She was most recently Editor and Publicity Coordinator for Poets House.

At agencies: Julie Dinneen has joined D4EO Literary Agency as Agent. Joshua LaMorey has left his position as Scout at Franklin & Siegel.

Kristen Radtke joined The Believer as Art Director and New York Editor. She was previously Managing Editor at Sarabande Books.

Erin Vandeveer returns to Abrams as Senior Production Manager. She was most recently Studio Manager for St. Martin’s. Hannah Babcock has joined the publisher as Assistant Manager, Subsidiary Rights, having worked previously as Assistant Scout for Baker Literary Scouting. Tessa Meischeid has joined Abrams Children’s as Associate Publicist, moving over from her previous role as Assistant Editor at HarperCollins Children’s. In addition, Lora Grisafi has joined the children’s group as Trade Marketing Designer. In addition to her freelance work, she was previously Associate Art Director for Random House Children’s.

At the National Book Foundation, Mark Lee has joined as Communications and Marketing Manager. He was previously Associate Publicist at Doubleday.

At Chronicle Books, Katherine McKim has joined as Contracts Manager; she was previously Senior Contracts Manager at Penguin Random House. In addition, Camaren Subhiyah joined as Senior Editor for Food and Lifestyle. She was previously Editor at Abrams.

At Ingram Content Group, Tricia Racke Bengel has joined as Library Sales and Services Manager for Ingram Library Services, moving over from her previous position as Assistant Director of the Nashville Public Library. Anne Ugarte, most recently Manager, Client Sales at Simon & Schuster, joined Perseus Distribution and Ingram Academic Services as Client Relations Manager. Andrew McGarrity has become Director of Digital Solutions for Tennessee Book Company, following their acquisition of Thrivist, which he founded. As part of that acquisition, Derrick Greer is now Senior Manager of Customer Success.

Gisselle Guillen has joined Fabled Films Press as Publicity and Marketing Manager. She was previously Public Relations Account Manager for Rachel Litner Associates.

Shannon Criss has joined EverAfter Romance as Senior Acquisitions Editor. She was previously Editor at Harlequin.

Jennifer Kurdyla joined The Experiment as Editor. She had been Assistant Editor at Knopf.

Michael Seidlinger has joined Electric Literature as Social Media Editor. He was previously Director of Publicity for Dzanc Books.

At Houghton Mifflin Harcourt, Stephanie Buschardt has joined as Publicist, moving over from her role as Editorial Assistant at Kirkus Reviews.

 

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Top 5 Publishing Articles/Blog Posts of the Week 8/7-8/11

Red Number 5Every week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know.

Vulture took a look into the tricky combination of YA and Twitter.

Why haven’t more readers embraced the romance genre?

Has Amazon taken Walmart’s unenviable place of being the most-hated retailer?

Shouldn’t Google offer their own e-ink ereader?

Is swearing on the rise in books?

 

Social Media for Children’s and Adult Books: Who Posts Where?

Look at some of the top authors on Twitter and you’ll see that the list is pretty evenly divided between authors of books for children and adults.  Paulo Coelho weighs in at 12.2 million, followed by JK Rowling at 11.3 million.  Then a steep fall to Anthony Bourdain (6.1) and John Green (5.33), Stephen King (3.52) and Neil Gaiman (2.62), and Chris Colfer (2.52) and Margaret Atwood (1.7).  You get the idea.

Facebook mirrors Twitter in that Coelho is still at the top, but with 20.5 million followers.  Others are closer to parity with their Twitter followers, e.g. Stephen King has five million on Facebook while John Green (who’s on every major platform) has three million-plus on Facebook. James Patterson has a healthy 3.7 million.  Lemony Snicket has a half million under A Series of Unfortunate Events and Rick Riordan has more than three million under Percy Jackson.

Beyond Twitter and Facebook, the numbers are generally much smaller and harder to track.  Still, in conversation with agents, publishers, social media gurus and writers, it’s clear that authors are generally encouraged to embrace one or more social media platform. However, what they really accomplish in promoting themselves differs depending on what their goals and expectations are their level of commitment and skill.

To post or not to post

Most agree that authors should engage with social media only if they are comfortable. Rachel Fershleiser, HMH Executive Director of Audience Development and Community Engagement, says she’s a “huge believer in authors setting their own boundaries,” both in terms of where to post and what to write about.  She encourages authors to try Instagram, because it’s generally the least contentious, and allows an author to express his or her personality “without the stress” of a network like Twitter. Writers House Digital Director Daniel Berkowitz thinks that, for many, how one interacts on social media “almost runs counter to how an author operates.” Authors want their posts to reflect the same level of writing that their books exhibit, and so are anxious about achieving that, especially on “of-the-moment” platforms like Twitter.  In her blog post, So You’re An Author Without a Social Media Presence: Now What?, Jane Friedman warns that, while engaging in social media offers “an opportunity to learn about your readership as well as better establish your platform,” it’s “not necessarily an opportunity to hard sell the book you’re about to release.”

Finding the right channel (or platform)

Some authors take naturally to a particular channel, and some channels are ideal for certain types of books.  According to Julie Trelstad, whose company Julie Ink helps authors with their digital platforms, YA authors interact with their teen fans on a range of platforms, especially YouTube, Facebook and Instagram.  But reaching young readers directly (at least through middle grade) is difficult.  Because of COPPA laws, children’s books can’t be marketed to their target audience (if under age 13), so authors have to broaden their scope in order to reach the key influencers.  Establishing oneself within the children’s literary community – with teachers and librarians – pays off in brand awareness and, hopefully, in sales.  Meanwhile, authors can attract children to their own websites through games and activities.  Trelstad’s children’s book authors tend to rely on Instagram, Pinterest, Facebook and YouTube – though she thinks the latter is underutilized except by BookTubers.  Video and chat service, Google Hangouts, is used in classrooms to host authors, and some book clubs have started using it too, because up to ten people can be on one chat.  With fewer authors touring, this is likely to become more popular, aided by Google’s significant presence in classrooms.

Optiq.ly’s Pete McCarthy believes that, done right, social media is “one of the most cost-effective ways” of marketing an author.  He believes middle-grade authors often ignore Goodreads because they forget it’s a good place to meet their readers’ parents.

There are other places where authors have staked their claim: Sci-fi author Chuck Wendig has a writing blog, Terrible Minds, and is big on Twitter, while Veronica Roth curates a Tumblr called The Art of Not Writing, where she mixes writing tips and book-related updates with popular internet memes. She and John Green are active on Snapchat and on Instagram (197.3k and 2.3 million respectively), and so is Chris Colfer (1.2 mil.).  Not too surprising, Anthony Bourdain has taken to Instagram (2.4 million), as have other cooking and lifestyle authors, but most have followers in the thousands – and the bigger numbers belong to children’s authors like Rick Riordan and Green. Read More »

Top 5 Publishing Articles/Blog Posts of the Week 7/31-8/4

Red Number 5Every week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know.

An AAP report shows trade revenue is up while ebooks are down in the first quarter of 2017.

Are books with mature content the key to getting reluctant teens to read?

An author reflects on the phenomenon of women with covered faces on book covers.

Can science fiction writers help companies prepare for the future?

Why isn’t there more diversity among book reviewers?

International Bestsellers, July 2017

Every month, Publishing Trends runs fiction international bestsellers lists from four territories–France, Germany, Italy, and Spain. This month, our four regular territories are joined by two more: Malaysia and Turkey. Those books that have been published in English are listed with their official English-language title. All others are translated as literally as possible from the original. Where applicable, the US publisher is listed after the local publisher, separated by a “/”. The lists are taken from major newspapers or national retailers, which are noted at the bottom of each list. Editor’s note: It appears many of Malaysia’s bestsellers are imported from the US, in which case an additional American publisher has not been listed. 

Top 5 Publishing Articles/Blog Posts of the Week 7/24-7/28

Red Number 5Every week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know.

Comic books geared toward kids are good for business and for kid readers.

Has the Trump presidency made it more difficult to promote and sell books?

Will Facebook become the place to discuss books online?

How do literary fiction and the modern memoir inform each other?

Are ebooks dying?

Columbia Publishing Course Super-Grad 2017

This year’s Columbia Publishing Course (formerly the Radcliffe Publishing Course) Graduates are just as remarkable as ever. As is our annual tradition here at Publishing Trends, we’ve assembled one ultra-accomplished graduate profile from the most interesting and amusing parts of the students’ biographies. With the exception of some connecting phrases, all words are the students’ own.

***

Born into a family of redheads, Typical Columbia Publishing Course Grad – oatmeal connoisseur and crossword puzzle enthusiast – has been an avid figure skater since the age of three, managed to see two Beatles in concert before her eighth birthday, and became interested in publishing at age ten, when she began crafting family newsletters on Microsoft Publisher while helping her parents become proficient in the English language.

Publishing Grad helped grade her mother’s students’ papers as a child and began editing her sister’s college essays while she was still in high school. She starred in a school theater production by standing on her head for eleven minutes. When she wasn’t onstage in her drama club’s musical productions, her free time was spent painting Disney scenes and miniature book covers. When she was still in high school, her novel was a quarterfinalist for Amazon’s Breakthrough Novel Award: writer Jon Pineda characterized her work as “outlandish” and “promising.” As the founder of her own editorial services firm, she edited a six-hundred-page novel and taught English to more than fifty students from six countries.

Publishing Grad has visited 27 countries since 2011. She spent half her junior year in France, where she studied at Sciences Po Paris, attained fluency in French, and walked 333 kilometers on the Chemin de Compostelle. Last summer she trekked across Papua New Guinea to conduct fieldwork on a dying language, Ende, and create its first dictionary, while putting her eighteen years of ballet training to good use. This all culminated in her senior project: an online, interactive, illustrated novel exploring Jewish mysticism in 18th century Prague. Publishing Grad graduated summa cum laude with a bachelor’s degree in music theory and history and performs in a semiprofessional choir in New York City.

When she’s not fighting the patriarchy, Publishing Grad can be found playing the ukulele, hiking, and listening to podcasts. She is working at teaching herself to speak Hungarian. Publishing Grad has studied Spanish, French, Chinese, and Russian and owns an extensive array of small houseplants and 7-Eleven discount DVDs. She considers herself a food enthusiast but hates the term “foodie” and hopes for a future career editing books while sipping chamomile from a mug she made herself. She is a dual citizen of the United States and the United Kingdom and lives with her three-legged cat, Sophie, and her Chicago Manual of Style.

***

To find out more about seeing participants’ resumes (or to read the real biographies) please contact Columbia Publishing Course Assistant Director, Eric Greene at eg2928 at Columbia dot edu.

New York’s other major summer publishing course, New York University’s Summer Publishing Institute (SPI), has similarly talented alumni with rich backgrounds and interests. SPI will celebrate its 40th year next summer. To learn more about NYU’s eligible grads or about the program, contact Executive Director Andrea Chambers at (212) 992-3226 or andrea.chambers at nyu dot edu.

Top 5 Publishing Articles/Blog Posts of the Week 7/17-7/21

Red Number 5Every week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know.

Why are men writing under female names?

How can books survive the attention economy?

Do YouTubers’ book sales translate overseas?

Should we publish more children’s books from other countries?

What should a bookseller do with a dangerous book?

People Round-Up, Mid-July 2017

PEOPLE

At the Library of AmericaCheryl Hurley, President, and Geoffrey O’Brien, Editor-in-Chief, will retire at the end of 2017. Hurley will be succeeded by Max Rudin, who is currently Publisher; a replacement will be sought for O’Brien.

Frank Autunnale has been named Chief Financial Officer for the Independent Publishers Group (IPG) and its subsidiaries, replacing Cara Semple, who has left to pursue other opportunities. Autunnale was most recently VP, Finance at Hachette Book Group.

At the Feminist Press, Jamia Wilson has been named Executive Director and Publisher, succeeding Jennifer Baumgardner. Wilson was previously Executive Director of Women, Action & the Media.

Emiko Usui has been named Editor-in-Chief at the National Gallery of Art, where she will lead the Gallery’s publishing division and oversee content for the website, periodicals, and ephemera. She previously served for six years as Director of MFA Publications at the Museum of Fine Arts, Boston.

Jess Zimmerman is now Editor-in-Chief at Electric Literature. She is the founding editor of Archipelago, and her cultural commentary and essays have appeared in, among others, The Toast, Slate, The New Republic, Hazlitt, and Catapult.

Mary Marotta has joined Dorling Kindersley as VP, Sales, Marketing, and Publicity; she was previously Deputy Publisher and VP, Director of Children’s Sales, at Simon & Schuster. Brandi Larsen has also joined DK as VP, Publishing, moving over from her previous role as Digital Publishing Director at Penguin Random House.

At Wm. B. Eerdmans Publishing Company, Tracy Danz has joined as VP, Sales and Marketing. He is the owner of LaneDanz Consulting, LLC and previously worked as Director of Library Sales and Marketing at HarperCollins Christian Publishing.

At Norton, VP and Senior Editor Maria Guarnaschelli has retired after almost 17 years at the company.

George Andreou has been appointed Director of Harvard University Press, effective at the beginning of September. He is currently VP and Senior Editor at Knopf and will succeed William P. Sisler, who is retiring after nearly twenty-seven years in the position.

At House of SpeakEasy, Erin Cox has been named Executive Producer. She is also Senior Associate at Rob Weisbach Creative Management and Business Development Director at Publishing Perspectives.

Yelena Gitlin Nesbit will join Harper Wave/HarperCollins as Senior Director of Publicity effective July 31. She has spent nine years at Rodale Books, most recently as Executive Director of Strategic Development and Communications. At Harper Design, Cristina Garces has joined as Editor; she was previously Associate Editor at Abrams.

At Simon & Schuster Children’s Books, Lisa Moraleda has joined as Director of Publicity and oversees Simon & Schuster Books for Young Readers, Atheneum, Caitlyn Dlouhy Books, Margaret K McElderry, Salaam Reads, Beach Lane Books, and Saga Press. She was previously Associate Director of Publicity for Little, Brown Children’s. Anna Jarzab is joining as Digital Marketing Strategist, moving over from her role as Associate Director of Digital and Social Marketing for Penguin Young Readers.

In addition, Matt Pantoliano, Senior Digital Marketing Manager; Katy Hershberger, Associate Director of Publicity; and Faye Bi, Senior Publicist, have left the company.

Michael Caiati has joined Random House Children’s as Designer for the trade marketing team. He was previously Designer for Atlantic Ultraviolet Corporation.

Nicole Caputo has joined Counterpoint Press and Catapult as, respectively, Creative Director and Art Director. She was previously Creative Director at Basic Books.

Gregory Henry has joined Rare Bird Books as Director of Publicity. He was previously Senior Publicity Manager for HarperCollins.

Mark Anderson has joined Parallax Press as Marketing Director. He is Principal at Aethervision/Boilerplate Creative.

At agencies…Brandi Bowles has joined United Talent Agency as Agent, having worked previously as Agent for Foundry Literary + Media. Jenna Pocius joins Red Fox Literary as Agent; she was most recently Editor at little bee. At The Science Factory, Jeff Shreve has joined as Agent; he was previously Editor at W.W. Norton. At Sanford J. Greenburger, Mary Kate Skeehan, formerly Subrights Associate at Norton, has joined as Senior Scout, and John Bowers, formerly Agent at The Bent Agency, has joined as Scout. Lisa Bankoff has left ICM to establish her own agency, Bankoff Collaborative. Laura Biagi has left the Jean V. Naggar Agency after nearly eight years to pursue an MFA at the University of Houston and can be reached at [email protected].

Chelsey Emmelhainz has joined Crooked Lane as Senior Editor. She was previously Editor at Arcade.

Ilene Schreider has joined Sourcebooks as Senior Manager of Specialty Retail. She was previously Assistant Director of Specialty Sales for Time Books.

Lauren Christensen is joining the books desk at The New York Times as Senior Staff Editor. She was previously Associate Features Editor at Harper’s Bazaar.

At Workman Publishing, JT Green has joined as National Accounts Sales Manager; previously, he was Sales Assistant at Abrams.

Mekisha Telfer has joined Glasstown Entertainment as Associate Editor, moving over from her role as Editorial Assistant at Simon & Schuster.

At Picador, Brianna Scharfenberg is now Publicist, moving over from the same position at Skyhorse. Sara DeLozier has joined as Publicity Coordinator.

Sara Henning-Stout has joined Princeton University Press as Publicist, having worked previously as Publicity Manager at Rutgers University Press.

At Kensington, Samantha McVeigh is joining as Communications Materials Assistant.

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